Intro to UX part two


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  • Picture source: source: Experience is the most confused, most misunderstood, most misused term today. So what exactly is it? Or at least, what does it involve?Term coined by Don Norman in around 1995, when he was Vice President of the Advanced Technology Group at Apple
  • Design is not limited to visual design.
  • Picture source: Purchased from Deposit PhotosExplain the three using the lady’s use of the phone
  • Picture source: Purchased from Deposit Photos
  • Picture source: Purchased from Deposit PhotosQuote byJessyca Frederick, Director of Product Management, ThisNext
  • Picture source: Taken by our team during one of our UX studies for a Nairobi client
  • Project Swing cartoonPicture source:
  • Picture Source : users say they do and what users actually do are two different things. If I had asked people what they want, they would have said faster horses. Henry FordWalmart took the voice of the customer too literally. Customers answered a Walmart survey and told Walmart that they would prefer less clutter in the stores. Their reaction? "Project Impact" - a major change in strategy and store customer experience - starting in 2008.The result:a $1.85 billon dollar customer experience mistake made by Walmart (a conservative estimate of lost revenue that does not include the hundreds of millions spent on remodeling stores) Source / full article here: lesson? There's a difference between what customers say vs. what they do. Understanding the difference can lead to innovation...not understanding it can hit your bottom line, hard USERS DON’T KNOW WHAT THEY WANT
  • Picture Source: Lake Turkan Fishing ProjectThe development agency of Norway decided that exploiting the resources of Lake Turkana would be a good development initiative for the region, increasing incomes, employment, and stability in the face of weather patterns and climate change. With these intentions, a fish-processing factory was constructed in the area during the 1980s and the herders were trained and hired as fishers and factory workers. The longstanding traditions and nomadic culture of the population were overlooked by the decision-makers at the top and the project was largely implemented without first consulting with the community.Kibera Light bulb example
  • Tips on increasing empathy ( Source: everyday painBe presentShadow your usersWalk a mile in their shoesFind common groundMake facesRole playReview research in a groupFind a mentor
  • Picture sources:
  • Picture source:
  • You are not testing the user, you are testing the applicationSource: source: failure to close a cargo door properly on Turkish Airlines Flight 981 in 1974 resulted in the loss of the aircraft - however the design of the cargo door latch was also a major factor in the accident. Type Failure of aft cargo door due to design flaws, leading to destruction of hydraulic systems by explosive decompressionKilled all 346 people on boardAssessment: The crash resulted from the rear cargo hatch blowing-off, causing decompression and severing cables that left the pilots with almost no control. The hatches used manual procedures to ensure they were locked correctly. Problems with the hatches had previously occurred. Investigation showed that these procedures were open to abuse, by forcing the handle shut without the pins being in place. It was noted that the pins had been filed down, making it easier to close the door, but leaving it less resistant to pressure. Also a support-plate for the handle-linkage had not been installed, although this work had been signed-off. Finally the latching had been performed by a Moroccan baggage-handler who could not read the relevant notices, in Turkish or English. After the disaster, the latches were re-designed and the locking system significantly upgraded.
  • Intro to UX part two

    1. 1. What is User Experience Design? Part Two Kagonya Awori Nairobi, Kenya
    2. 2. Definition of user experience What is UX? "User experience" encompasses all aspects of the end-users interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer…… products that are a joy to own, a joy to use….. Don Norman True user experience goes far beyond giving customers what they say they want, or providing checklist features.”
    3. 3. Elements of user experience Elements of UXD Interaction Design Visual Design Graphic Design Communication Design Content Sound Design Human Service Design Factors Ergonomics Information Architecture UserInterfaceDesign Industrial Design
    4. 4. Elements of user experience UX ≠ ID ≠ UI User Experience Design ≠ Interaction Design ≠ User Interface Design
    5. 5. Elements of user experience User Interface Design focus on product Interaction Design focus on human behaviour User Experience Design the whole picture
    6. 6. Principles of User Experience DesignRecap of Part One
    7. 7. UX principlesThe user comes first
    8. 8. UX principles“You are not the user. Neither is yourboss.”Jessyca Frederick
    9. 9. UX principlesUnderstand thy user
    10. 10. UX principles“ attention to what users do, not what they say.”Jakob Nielsen
    11. 11. UX principlesContext! Context! Context!
    12. 12. Principles of User Experience DesignPart Two
    13. 13. Consider the bigger picture
    14. 14. Research 3 concepts 1 concept Prototyping Final Product Team Immersion UX processUser Experience design is a continuousprocess
    15. 15. Great experiences are simple
    16. 16. If the user can’t use it, then it does not work -Susan Dray
    17. 17. To get you started..Boxes and Arrows Booth Design of Everyday ThingsBy Don NormanDon’t Make Me ThinkBy Steve Krug
    18. 18. About the facilitator Kagonya Awori is a User Experience Researcher with the iHub UX Lab in Nairobi, Kenya. She holds a Masters in Human-Computer Interaction from Carnegie Mellon University, USA, an Ivy League, making her the first African with an MHCI from Carnegie Mellon. Kagonya is passionate about catalyzing the knowledge and application of user experience design in the burgeoning tech community in Kenya.