Defining users
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Defining users

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Part two of a class on applying UX research to product design and development

Part two of a class on applying UX research to product design and development

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  • Picture source: Purchased from Deposit Photos
  • Picture source: Purchased from Deposit PhotosQuote byJessyca Frederick, Director of Product Management, ThisNext
  • Picture source: Taken by our team during one of our UX studies for a Nairobi client
  • Image source: http://hollybrosnahan.com/wp-content/uploads/2012/09/P1010123.jpg
  • Niche user vs niche product
  • Niche user vs niche product
  • Niche user vs niche product

Transcript

  • 1. Defining users Kagonya Awori UX Researcher Nairobi, Kenya
  • 2. Recap Access slides on Slideshare:Intro to UX part twohttp://www.slideshare.net/kagonya/intro-to-ux-part-twoDefining Usershttp://www.slideshare.net/kagonya/defining-users-18104455 Slideshare Account name: Kagonya Awori
  • 3. Recap:First three principles of User Experience Design
  • 4. UX principlesThe user comes first
  • 5. UX principles“You are not the user. Neither isyour boss.” Jessyca Frederick
  • 6. UX principlesUnderstand thy user
  • 7. Defining the UX research study
  • 8. 1. Identify a problem area What problem area are you passionate about ? What problem area is the client interested in? What problem area do you have resources for? What problem area is really a problem? Exercise: List problem areas then select one
  • 9. Example:University Cafeteria
  • 10. 2. Explore questions about the problem area Exercise: affinity diagramming
  • 11. ExamplesHow do I know which meal is served today? How long do I queue for?Can I have my lunch delivered to my office? How much is lunch of the day today? How many people are on the queue now? Where is the nearest school cafeteria? Do they accept Mpesa?
  • 12. 3. Choose which questions tosolve Exercise: Categorisation and decision making
  • 13. ExamplesPayment processes WaitingDo they accept Mpesa? How long do I queue for? How many people are on the queue now?Menu OptionsHow do I know which meal isserved today? Pricing How much is lunch of the day today?DeliveryCan I have my lunch delivered tomy office? Availability/Location Where is the nearest school cafeteria?
  • 14. 4. Broadly speaking, who is theuser? Exercise: List all possible users and then select the ones you will focus on
  • 15. Examples User Types: University students Lecturers Cafeteria Owner New university students Selection Questions:What user do you have easy access to? What user is the client interested in?Who is the user with the highest benefit? Who is the most neglected user?
  • 16. 5. Create a Hunt statement “ To investigate how new Nairobi University students at Chiromocampus search, decide on and pay for food items”
  • 17. 6. Conduct user research• Field research• Desk research• Industry competitors We will cover this in the next UX session.
  • 18. About the facilitator Kagonya Awori is a User Experience Researcher with the iHub UX Lab in Nairobi, Kenya. She holds a Masters in Human-Computer Interaction from Carnegie Mellon University, USA, an Ivy League, making her the first African with an MHCI from Carnegie Mellon. Kagonya is passionate about catalyzing the knowledge and application of user experience design in the burgeoning tech community in Kenya.