Conducting ResearchClass 3 of 4Kagonya AworiUX ResearcherNairobi, Kenya
RecapIntro to UX part twohttp://www.slideshare.net/kagonya/intro-to-ux-part-twoDefining Usershttp://www.slideshare.net/kagonya/defining-users-18104455Slideshare Account name: Kagonya Awori
Recap:Three hunt statements from the teams
Team FarmingTo find out how farmers in Kenya acquireinformation on farm inputs, and how theyrecommend retail prices and retail outlets.
Team HealthExplore ways of centralizing patients records sothat it can be accessible from anywhere; but withprivacy considerationsTo investigate how a patients information is storedand accessed by the patient, medicalpractitioners and the government; and to find outhow this information is protected.
Team SecurityTo investigate how Nairobians know find outabout and avoid security threats;To investigate scenarios that expose visitors inNairobi to security threats.
Plethora of research methods to use
1. Literature Review/ Desk ResearchApplies all the timeSources of information include:NewspapersMagazinesBlogsGovernment PublicationsAcademic papersCase studies
List sources of information for each teamTeam FarmingTo find out how farmers in Kenya acquire informationon farm inputs, and how they recommend retailprices & retail outlets.Team HealthTo investigate how a patients information is storedand accessed by the patient, medical practitionersand the government; and to find out how thisinformation is protected.Team SecurityTo investigate how Nairobians find out about andavoid security threats; To investigate scenarios thatexpose visitors in Nairobi to security threats.
2. Competitor Analysis“To know your Enemy, you must become yourEnemy.” Sun Tzu, The Art of War
Lets list competitors for each teamTeam FarmingWhich companies acquire information on farm inputs?Which recommend retail prices & retail outlets?Team HealthWhich companies store patient information?Where do patients, medical practitioners and the Govt. access patientrecords from?Which organisations protected client info? In or out of medical fieldTeam SecurityWhere do Nairobians go to to find out about security threats?What do they read to know what avoid security threats to avoid?What organisations inform the public/their employees on the danger areas inNairobi? How do they do it?
Methods to use1. Competitor AnalysisSign up for the productUse it yourselfInterview current users2. BodystormingHave your team test the product, then identify the gaps while testing it.
User Experience field research methods
1. InterviewsPrepare a set of questions targeted to your concept, and askusers in a face-to-face setting. It is useful to have tworesearchers per interview session, so one can guide thediscussion, and the other can take detailed notes.Do Not ask these questions:What do you want?What would you add?Instead,What problems do you have with the current product/service?What do you think about the product/service you use?Tell me about the last time you were robbed?/ went to hospital/ boughta farm tool
1. InterviewsTeam FarmingTo find out how farmers in Kenya acquire information on farm inputs, and how theyrecommend retail prices & retail outlets.e.g. Where do you buy farm inputs from? Why that shop and not others? What type offarm inputs do you get from that shop?Team HealthTo investigate how a patients information is stored and accessed by the patient,medical practitioners and the government; and to find out how this information isprotected.e.g. Which hospital do you attend most? Are you registered there? Do you have accessto the your medical records? How do you keep track of your medical history?Team SecurityTo investigate how Nairobians find out about and avoid security threats; To investigatescenarios that expose visitors in Nairobi to security threats.e.g. Which are the most dangerous areas in Nairobi? How did you know that? How doyou inform your friends about the dangerous areas? How do you know what areas toavoid when you travel to a new town?
2. Contextual InquiryThis is a rich observational research technique where users areobserved in their natural environment as they perform a task, oruse a product or service.Done in order to get the clearest understanding of how usersperform the task under study, what technology and informationthey use , who they work with, what outputs they create andthat inputs they need.More about how to conduct a contextual inquiry:Definition:http://www.usabilitynet.org/tools/contextualinquiry.htmProcess:http://www.webcredible.co.uk/user-friendly-resources/web-usability/contextual-inquiry.shtml
3. Knowledge miningLeverage the experience of people who are uniquely qualifiedto offer insights—early adopters, power users, wizened veterans.Draw out their knowledge in surveys, interviews, or brainstormingsessions.Team Farming: farmers, fertiliser sellers, agriculture SACCOsTeam Health: medical practioners, hospitals, patients, NHIFTeam Security: police officers, watchmen, journalists, G4S,Red Cross, radio stations
About the presenterKagonya Awori is a User Experience Researcher inNairobi, Kenya. She holds a Masters in Human-Computer Interaction (MHCI) from CarnegieMellon University, the birthplace and world leaderin user experience studies. She is the first Africanwith an MHCI from Carnegie Mellon.Kagonya is passionate about catalyzing theknowledge and application of user experienceresearch in the burgeoning tech community inKenya.Her interests include local contentgeneration, mobile user experience design, socialnetworks and designing for rural communities.She currently works on projects with iHub Researchand iHub UX Lab.