Communicating to your
stakeholders
Kagonya Awori
User Experience Researcher
Who are the stakeholders in your project?
* View entire project : http://clairemicklin.com/bike-funchal/
Another example of a stakeholder map
Picture Source: http://lchapmandesigns.files.wordpress.com/2010/09/stakeholders-map.p...
Tool source + read more: http://www.mindtools.com/pages/article/newPPM_07.htm
Interest
Power
Low
Low
High
High
Keep satisf...
Various Outputs
Stories Report Prototypes Academic
Paper
Presentations Live Demo
1. User Stories - Storyboards
User Stories - Personas
Read more: http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-using-storytelli...
User Stories - Scenarios
Read more: http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-using-storytell...
2. Reports
Picture by Jonathan Kalan
Wordy report:http://www.research.ihub.co.ke/uploads/2013/june/1372415606__936.pdf
Mor...
3. Low to High Fidelity Prototypes
**Tutorial: http://www.youtube.com/watch?v=qt5J0sRiwnk
Functioning Prototype
Link: www.kagonya.net/flytalk
4. Video Sketch
Example of Video Prototype: http://www.youtube.com/watch?v=OFb0NaeRmdg
5. Live Demos – Beta Product
Picture Source: http://blogs.independent.co.uk/wp-content/uploads/2013/02/google-glass-explor...
6. Academic Paper
Example of Academic Paper: http://www.youtube.com/watch?v=OFb0NaeRmdg
7. Presentations
Picture Source: http://blogs-images.forbes.com/shanerobinson/files/2012/11/investor-pitch-educating-inves...
8. Act it out!
Join IxDA Nairobi!!!
http://www.ixda.org/local/ixda-nairobi
Join IxDA Nairobi!!!
http://www.ixda.org/local/ixda-nairobi
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Communicating to stakeholders

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  • Use this tool: http://www.mindtools.com/pages/article/newPPM_07.htm Questions: What financial or emotional interest do they have in the outcome of your work? Is it positive or negative? What motivates them most of all? What information do they want from you? How do they want to receive information from you? What is the best way of communicating your message to them? What is their current opinion of your work? Is it based on good information? Who influences their opinions generally, and who influences their opinion of you? Do some of these influencers therefore become important stakeholders in their own right? If they are not likely to be positive, what will win them around to support your project? If you don't think you will be able to win them around, how will you manage their opposition? Who else might be influenced by their opinions? Do these people become stakeholders in their own right? - See more at: http://www.mindtools.com/pages/article/newPPM_07.htm#sthash.FFAA55Zx.dpuf
  • Use this tool: http://www.mindtools.com/pages/article/newPPM_07.htm Questions: What financial or emotional interest do they have in the outcome of your work? Is it positive or negative? What motivates them most of all? What information do they want from you? How do they want to receive information from you? What is the best way of communicating your message to them? What is their current opinion of your work? Is it based on good information? Who influences their opinions generally, and who influences their opinion of you? Do some of these influencers therefore become important stakeholders in their own right? If they are not likely to be positive, what will win them around to support your project? If you don't think you will be able to win them around, how will you manage their opposition? Who else might be influenced by their opinions? Do these people become stakeholders in their own right? - See more at: http://www.mindtools.com/pages/article/newPPM_07.htm#sthash.FFAA55Zx.dpuf
  • Use this tool: http://www.mindtools.com/pages/article/newPPM_07.htm Questions: What financial or emotional interest do they have in the outcome of your work? Is it positive or negative? What motivates them most of all? What information do they want from you? How do they want to receive information from you? What is the best way of communicating your message to them? What is their current opinion of your work? Is it based on good information? Who influences their opinions generally, and who influences their opinion of you? Do some of these influencers therefore become important stakeholders in their own right? If they are not likely to be positive, what will win them around to support your project? If you don't think you will be able to win them around, how will you manage their opposition? Who else might be influenced by their opinions? Do these people become stakeholders in their own right? – See more at: http://www.mindtools.com/pages/article/newPPM_07.htm#sthash.FFAA55Zx.dpuf
  • Communicating to stakeholders

    1. 1. Communicating to your stakeholders Kagonya Awori User Experience Researcher
    2. 2. Who are the stakeholders in your project? * View entire project : http://clairemicklin.com/bike-funchal/
    3. 3. Another example of a stakeholder map Picture Source: http://lchapmandesigns.files.wordpress.com/2010/09/stakeholders-map.png
    4. 4. Tool source + read more: http://www.mindtools.com/pages/article/newPPM_07.htm Interest Power Low Low High High Keep satisfied Manage closely Monitor (minimum effort) Keep informed Categorise your stakeholders
    5. 5. Various Outputs Stories Report Prototypes Academic Paper Presentations Live Demo
    6. 6. 1. User Stories - Storyboards
    7. 7. User Stories - Personas Read more: http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-using-storytelling-part-one/
    8. 8. User Stories - Scenarios Read more: http://uxdesign.smashingmagazine.com/2010/01/29/better-user-experience-using-storytelling-part-one/
    9. 9. 2. Reports Picture by Jonathan Kalan Wordy report:http://www.research.ihub.co.ke/uploads/2013/june/1372415606__936.pdf More visual report: [will show. Cannot be circulated]
    10. 10. 3. Low to High Fidelity Prototypes **Tutorial: http://www.youtube.com/watch?v=qt5J0sRiwnk
    11. 11. Functioning Prototype Link: www.kagonya.net/flytalk
    12. 12. 4. Video Sketch Example of Video Prototype: http://www.youtube.com/watch?v=OFb0NaeRmdg
    13. 13. 5. Live Demos – Beta Product Picture Source: http://blogs.independent.co.uk/wp-content/uploads/2013/02/google-glass-explorer.jpg
    14. 14. 6. Academic Paper Example of Academic Paper: http://www.youtube.com/watch?v=OFb0NaeRmdg
    15. 15. 7. Presentations Picture Source: http://blogs-images.forbes.com/shanerobinson/files/2012/11/investor-pitch-educating-investors-on-your-industry.jpg Read More: http://howtowriteabusinessplan.com/2012/07/guy-kawasaki-on-pitching-to-investors-template/ Template: https://skydrive.live.com/view.aspx?resid=C949DABA49265F05!111&cid=c949daba49265f05&app=PowerPoint /
    16. 16. 8. Act it out!
    17. 17. Join IxDA Nairobi!!! http://www.ixda.org/local/ixda-nairobi
    18. 18. Join IxDA Nairobi!!! http://www.ixda.org/local/ixda-nairobi
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