Building Your Individual Donor Strategy

Building Your Individual Donor Strategy Presented as part of the Global Health Council Panel, Using Technology to Build Your Individual Donor Strategy Kae Dakin FreeFoto.com

Today’s Climate Proven Strategies + New Technologies _______________ = Healthy Funding

2007 Revenue Sources

Why Individual Donors In Your Funding Strategy?
82.4% of charitable giving was from individuals in 2007
= $ 252 billion
Consistent percentage over the years

2007 Charitable Giving

Value of Individual Donors to your organization
They give most of the $ 252 billion as unrestricted money.
Most will support your cause for a long time. Difficult to leave you.
Building an individual giving program involves everyone across the organization.
Individual program gives an organization credibility and spokespeople.

Current Climate: The Strategy
Review your Fundraising Plan
Build on what you have in place
Work to retain your donors
Build new donors
Review your website and materials for clarity of purpose and impact of donations

Fundraising Basics (in any climate)
Know thy donor.
Research research research.
Relationships relationships relationships.
Communication donor oriented.
ASK ask ask!

Why Donors Give?
They want to give back
They want their gift to make a difference
They believe the organization makes an impact
The organization addresses an issue they care about
They want to be recognized

How to Attract and Keep Donors?
Develop an engagement strategy
Prove impact
Take care of your donors – “steward”
Tell them exactly how their money has been used
Tell them the benefits they will receive

The Case Statement
The most important single piece of development effort
It needs to answer:
What do you do?
Why is it important?
What makes you different?
Why should I care?
How can I help?

Fundraising Don’ts
Do not panic today
Do not stop asking for money
Do not stop recruiting new donors
Do not slash your stewardship budget
Do not slash your fundraising costs

5 Most Important Things To Do Now
Maintain strategic focus
Communicate clearly what your organization does
Face reality. Do not deny the crisis
Ask the “SO WHAT?” Question
Diversify your Revenue Streams including online strategy

The Funding Pyramid
Remember!
82% Individual Donors Corporations & Foundations

Summary
Why Individuals? 82%, or $252 Billion
How are YOU going to move forward today with individual donors?
Take the opportunity to do it differently in this funding climate!

THANK YOU
“ If you don’t know where you’re going, you’ll never get there.”
inspired by Alice in Wonderland
Kae Dakin
[email_address]
202 302 1877

http://www.slideshare.net	13
http://www.lmodules.com	1
http://monicaonline.posterous.com	1

Building Your Individual Donor Strategy

by Kae Dakin on May 30, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 15

Statistics

Building Your Individual Donor Strategy — Presentation Transcript