Online social networks can increase efficiency and productivity Which translates into profitability Enterprise spending on Web 2.0 technologies will surge over the next five years, growing 43 % each year to reach $4.6 billion globally by 2013. - Forrester research 2008
Why corporations use online social network?
A two-way Web powered by people and the information they bring to the table
Employees need better resources to communicate with each other
People seek accurate information real-time
Staff across the business need to quickly find intellectual capital and experts with skills to solve business problems
Accessing the right information is key to leveraging our capabilities in the markets
Users want to be able to easily share information with others
“ Web 2.0 technologies represent a fundamentally new way to connect with customers and prospects and harness the collaborative power of employees.” - Forrester 2008
Social Networking Landscape
Goldman sachs & Deloitte – Online alumni networks to hire back former workers and strengthening bonds with alumni-cum-possible clients
Microsoft & Starbucks use social networking sites to recruit, to find ‘passive candidates’ or people who are happy and productive working for other companies and MINI USA created customer networks to build brand loyalty
Boston Consulting Group and law firm Duane Morris - deploy enterprise software that tracks employee communications to uncover useful connections in other companies
Challenges to access to the firm’s extensive intellectual capital, and improve collaboration
20,000 staff distributed across 200+ offices worldwide
Current search tool does not allow staff to quickly finding relevant information
Information scattered in silos without common standards
Using Enterprise 2.0 to breakdown barriers for innovation and collaboration
A virtual 3D environment
Recreate the real-life interactions of an office
Giving workers the ability to move easily from one conversation to another in a collaborative online environment.
Business Problem: More than 50% of SUN’s workforce is ‘remote’, and one of the major complaints is the quality of remote collaboration tools.
“ The interesting thing about IBM and Enterprise 2.0 is that IBM definitely eats their own dogfood “ - intelligententerprise.com
Enterprise Facebook that IBM has developed for internal use
Gained 33,000 users in less than a year since internal release
Purely a social platform, not a work platform allow IBM employees to create social and personal connections
Social bookmarking tool like Del.icio.us for the enterprise
Internal FriendFeed to aggregate all of the internal and external information sources to provide some level of federated search
Productizing social networking tools: Lotus Connections It wraps five social networking technologies up into one integrated package
Nov. 2007 Serena Software requires its 900 employees to spend an hour each week on Facebook collaborating and sharing with employees, and recruiting potential employees
The company is also setting up an employees-only group on Facebook as an alternative corporate intranet.
The portal will be used to exchange documents, update corporate information , and share marketing videos.
“… I find myself at the intersection of two very exciting and significant shifts: Social Software : there is fast-building momentum and excitement around the power and potential of enterprise social software and business-purposed communities Design Thinking : there is a growing hunger (and need) for new ways to collaborate and routinely innovate. “ July 2008: CEO John Kembel launches his blog discussing Social software, Design thinking , and Business innovation
Recent purchase of a social network design firm, Five Across.
The deal will give Cisco the technology to help large corporate clients create services resembling MySpace or YouTube to bring their customers together online, and share marketing videos.
Feeling more engaged
Shortening the time to discover relevant information
Employees feel more connected
Cost savings from less employee turnover
Retain younger worker
Issues & Challenges
Clearly defined guidelines
Employees may feel their privacy is being violated
Fear of losing company culture
Resistance to change
Perception of a social networking site
Fear of employees spends too much time socializing using social networking tools
Insufficient and inexperienced community management