Building blocks 360 Is Your Organization Ready for Enterprise 2.0?

Our solution A building blocks approach to Enterprise 2.0. Providing social media solution customized to your business needs

Enterprise 2.0 solution - leverage social media tool to every business practice Collaboration assessment based on organizational and technical environment Work with client to understand their social media opportunities and client objectives Customize solution based on their current environment Identify success metrics to measure ROI What we offer

Enterprise 2.0 solution - leverage social media tool to every business practice

Collaboration assessment based on organizational and technical environment

Work with client to understand their social media opportunities and client objectives

Customize solution based on their current environment

Identify success metrics to measure ROI

Traditional Media Landscape Traditional media such as Television, Magazine, Newspapers and Radio is seeing a shrinking audience Mass media advertising generally reach wider audience than you intended 18% of TV ads generate ROI Broadcasting method

Traditional media such as Television, Magazine, Newspapers and Radio is seeing a shrinking audience

Mass media advertising generally reach wider audience than you intended

18% of TV ads generate ROI

Broadcasting method

New Media Landscape Control shifted from marketer to consumer Open environment: from Broadcasters to Aggregators New Media marketing du jour: Viral Marketing Buzz Marketing Word of Mouth Marketing (WOM) Honesty, transparency Community building Relevant information

Control shifted from marketer to consumer

Open environment: from Broadcasters to Aggregators

New Media marketing du jour:

Viral Marketing

Buzz Marketing

Word of Mouth Marketing (WOM)

Honesty, transparency

Community building

Relevant information

Need a more effective way to for teams to work together? Is it challenging to identify experts within your organization? Are people within your organization working in silos? Would you like to foster corporate culture with openness and collaboration? Will people benefit by communicating across teams & organizations? Are you worried about employee retention? Do you need to create communities within your organization? Enterprise 2.0 checklist

Need a more effective way to for teams to work together?

Is it challenging to identify experts within your organization?

Are people within your organization working in silos?

Would you like to foster corporate culture with openness and collaboration?

Will people benefit by communicating across teams & organizations?

Are you worried about employee retention?

Do you need to create communities within your organization?

Shifting Paradigm … A change management approach Migrating into a culture where collaboration is the business fundamentals Deployment planning with major stakeholders Small informal rollouts with target audience: viral adoption Enterprise requirement Scalability Security Infrastructure readiness

… A change management approach

Migrating into a culture where collaboration is the business fundamentals

Deployment planning with major stakeholders

Small informal rollouts with target audience: viral adoption

Enterprise requirement

Scalability

Security

Infrastructure readiness

Take a Look at your business Understand the current state of your business & Know where you want to go Social trend Hierarchical vs. Democratic IT structure aligned with business strategy? IT Responsive to business needs Current collaboration level Cl ose customer relationship? Enterprise reception to innovation

Understand the current state of your business & Know where you want to go

Social trend

Hierarchical vs. Democratic

IT structure aligned with business strategy?

IT Responsive to business needs

Current collaboration level

Cl ose customer relationship?

Enterprise reception to innovation

Enterprise Collaboration Review Measure organization's level of information sharing and collaboration Analyze organizational culture Analyze Systems, network and database infrastructure Provides snapshot of current collaboration efforts Propose collaboration opportunities

Measure organization's level of information sharing and collaboration

Analyze organizational culture

Analyze Systems, network and database infrastructure

Provides snapshot of current collaboration efforts

Propose collaboration opportunities

Technology Assessment Assess existing technology Network architecture Database systems Operating systems Existing collaboration systems (CRM, email, etc.)

Assess existing technology

Network architecture

Database systems

Operating systems

Existing collaboration systems (CRM, email, etc.)

POST Four Step Approach People Assess your customers’ social activities Objectives Decide what you want to accomplish Strategy Plan for how relationships with customers will change Technology Decide which social technology to use by

Building Block 360 Mapping business needs into Enterprise Collaboration solutions

Elements of Enterprise Collaboration E-mail Instant Messaging Blogs Forums Wikis Tagging (metadata) Communities Knowledge management Social Bookmarking Security External Communication (partners, customers, etc.) Enterprise Search

E-mail

Instant Messaging

Blogs

Forums

Wikis

Tagging (metadata)

Communities

Knowledge management

Social Bookmarking

Security

External Communication (partners, customers, etc.)

Enterprise Search

Create environment that values teaming efforts Documentation Document formatting Organizing documents Integration of various communication tools Locating information more effectively Blogs, Wikis, Microblogging, IM, Search, Status updates Collaboration & Communication

Create environment that values teaming efforts

Documentation

Document formatting

Organizing documents

Integration of various communication tools

Locating information more effectively

Blogs, Wikis, Microblogging, IM, Search, Status updates

Recruiting Attracting young and Internet-savvy talent Foster corporate culture, promote sharing and collaboration Foster personal and professional relationship in the work place Empower creativity Profiles Dashboards/Startpages, Widgets, Activity streams, HR systems integration Social Networking

Recruiting

Attracting young and Internet-savvy talent

Foster corporate culture, promote sharing and collaboration

Foster personal and professional relationship in the work place

Empower creativity

Profiles

Dashboards/Startpages, Widgets, Activity streams, HR systems integration

Brand loyalty & awareness Conversational marketing Viral marketing Solicit customer feedback Accelerate product development & go-to-market Capture customer connections/interactions Customer Relationship Management Build communities Capture customer connections/interactions

Brand loyalty & awareness

Conversational marketing

Viral marketing

Solicit customer feedback

Accelerate product development & go-to-market

Capture customer connections/interactions

Build communities

Capture customer connections/interactions

Content management Access information real-time, anytime & anywhere Search: dynamic, interactive Metadata Dashboard view Real-time reporting Report comments Participate on-demand discussions Search threated discussions Provide ratings and feedback Create / send alerts Startpages, Widgets, RSS, Mashups Business Intelligence 2.0

Content management

Access information real-time, anytime & anywhere

Search: dynamic, interactive

Metadata

Dashboard view

Real-time reporting

Report comments

Participate on-demand discussions

Search threated discussions

Provide ratings and feedback

Create / send alerts

Startpages, Widgets, RSS, Mashups

Problem: Need to report on current status on HSPD-9 There was no uniform way of reporting across agencies regarding ways to project food supply across the US There are 25 line items within each directive Solution: Customized a wiki - Interagency Collaboration Portal Developed a reporting dashboard in Confluence using custom plug ins, styling Enable agencies to collaborate with the portal: DHS, FDA, USDA, FBI, CIA, DOI, EPA Established Performance metrics dashboard Created Project coordination wiki DHS Office of Health Affairs Case Study

Problem: Need to report on current status on HSPD-9

There was no uniform way of reporting across agencies regarding ways to project food supply across the US

There are 25 line items within each directive

Solution:

Customized a wiki - Interagency Collaboration Portal

Developed a reporting dashboard in Confluence using custom plug ins, styling

Enable agencies to collaborate with the portal: DHS, FDA, USDA, FBI, CIA, DOI, EPA

Established Performance metrics dashboard

Created Project coordination wiki

DHS Office of Health Affairs

Problem: Needed a way to broadcast information to FAA regional managers across the US Want to create FAA awareness to the general public Current information flow does not exist Communication via email and snail mail do not work Solution: Created public blogging platform – ATOLeadingEdge.com Built on B2Evolution Provide blogging strategies Implemented guidelines FAA Air Traffic Organization Case Study

Problem:

Needed a way to broadcast information to FAA regional managers across the US

Want to create FAA awareness to the general public

Current information flow does not exist

Communication via email and snail mail do not work

Solution:

Created public blogging platform – ATOLeadingEdge.com

Built on B2Evolution

Provide blogging strategies

Implemented guidelines