Internet Marketing 101 Leon Kadoch Hardie:. Information Architect / Web consultant Panama City, Republic of Panama www.tupolitica.com / www.leon-kadoch.com [email_address]

In⋅ter⋅net a vast computer network linking smaller computer networks worldwide (usually prec. by the). The Internet includes commercial, educational, governmental, and other networks, all of which use the same set of communications protocols.

a vast computer network linking smaller computer networks worldwide (usually prec. by the). The Internet includes commercial, educational, governmental, and other networks, all of which use the same set of communications protocols.

mar⋅ket⋅ing the act of buying or selling in a market. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

the act of buying or selling in a market.

the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

Internet Marketing Part of marketing that defines: Planning Pricing, Promotion Distribution Online services.

Part of marketing that defines:

Planning

Pricing,

Promotion

Distribution

Online services.

Internet Marketing Strategies Website Design Content (Images, Videos, and Text) Link Exchange Programs Directory Listings Advertising Campaigns Search Engine Optimization Email Marketing

Website Design

Content (Images, Videos, and Text)

Link Exchange Programs

Directory Listings

Advertising Campaigns

Search Engine Optimization

Email Marketing

Your Audience

Easy comes, easy goes There’s NO easy money Internet is Full of Scam, hence Don’t believe all miraculous methods of making easy money online

There’s NO easy money

Internet is Full of Scam, hence

Don’t believe all miraculous methods of making easy money online

Key for Success ! Build TRUST A Good Business Model Product MUST be good GREAT web design Strategy according to Budget

Build TRUST

A Good Business Model

Product MUST be good

GREAT web design

Strategy according to Budget

Website Development 1 st Step of the Online Strategy Elaborate good content User friendly website Too many websites on the internet Users should find the website Search Engines Directory Listings

1 st Step of the Online Strategy

Elaborate good content

User friendly website

Too many websites on the internet

Users should find the website

Search Engines

Directory Listings

Search Engines #1 Resource for Finding Information Online 98% of Internet users use them

#1 Resource for Finding Information Online

98% of Internet users use them

Search Engines 60% of Internet users search using Google

60% of Internet users search using Google

Understanding Search Engines Search engines index billions of websites and rank them according to complex algorithms that assess a page’s accessibility, its relevance based on specific search terms or keywords, and importance indicated by the number of sites that link to it

Search engines index billions of websites and rank them according to complex algorithms that assess a page’s accessibility, its relevance based on specific search terms or keywords, and importance indicated by the number of sites that link to it

Search Engine Optimization Work done to a website to let it get noticed and ranked (highly) by search engines. Studies show most search engine users don’t scroll past the first page of results. Goal: First page of search results

Work done to a website to let it get noticed and ranked (highly) by search engines.

Studies show most search engine users don’t scroll past the first page of results.

Goal: First page of search results

Building a website using “search engine friendly” coding techniques that minimize the use of Flash and frames Researching appropriate search terms – called “keywords” or “keyword phrases” – that fit the target market Incorporating keyword-rich content into a website’s domain name, meta tags,title tags, alt tags, headings and overall content, and ensuring that content is updated regularly. Submitting the website address to search engines Developing a reciprocal linking strategy with other websites to grow quality inbound links to the site

Building a website using “search engine friendly” coding techniques that minimize the use of Flash and frames

Researching appropriate search terms – called “keywords” or “keyword phrases” – that fit the target market

Incorporating keyword-rich content into a website’s domain name, meta tags,title tags, alt tags, headings and overall content, and ensuring that content is updated regularly.

Submitting the website address to search engines

Developing a reciprocal linking strategy with other websites to grow quality inbound links to the site

Types of Search Engines Crawler-based search engines Usage of “Crawlers” to define the existence and relevancy of the submitted site. They ‘crawl’ relevant content, keywords and links. Patterns of repetition will define the purpose of your site

Crawler-based search engines

Usage of “Crawlers” to define the existence and relevancy of the submitted site.

They ‘crawl’ relevant content, keywords and links.

Patterns of repetition will define the purpose of your site

Human-powered directories Better known as “Directories” and require you to submit your URL and wait for the editors results. Results will depend on the perception and relevancy of your site. Some are PAID submissions , and others are FREE

Human-powered directories

Better known as “Directories” and require you to submit your URL and wait for the editors results.

Results will depend on the perception and relevancy of your site.

Some are PAID submissions , and others are FREE

Growing Inbound Links The more quality inbound links your website has, the more likely it is to be labeled as “ relevant ” or “ important ” by the search engines. An SEO package should include the development of a quality linking strategy

The more quality inbound links your website has, the more likely it is to be labeled as “ relevant ” or “ important ” by the search engines.

An SEO package should include the development of a quality linking strategy

Online Advertising Graphical banner advertisements, pop-ups and text based ads Ads on third party websites designed to encourage users to click through to your site to learn more and, ultimately, to buy. These ads can be set up for a fee – pay-per-click, payper-lead, pay-per-sale – or they can be part of a reciprocal ad exchange with an online “partner,” where you place your partner’s ad on your website in exchange for your partner doing the same. Paid advertising in search engines Search Engines made possible the availability to buy guaranteed search engine listings through the purchase of keywords. Google Adwords Google Sponsored Links

Graphical banner advertisements, pop-ups and text based ads

Ads on third party websites designed to encourage users to click through to your site to learn more and, ultimately, to buy. These ads can be set up for a fee – pay-per-click, payper-lead, pay-per-sale – or they can be part of a reciprocal ad exchange with an online “partner,” where you place your partner’s ad on your website in exchange for your partner doing the same.

Paid advertising in search engines

Search Engines made possible the availability to buy guaranteed search engine listings through the purchase of keywords.

Google Adwords

Google Sponsored Links

Publishing on Third-Party Websites. Another, often overlooked, but cost-saving method of marketing your business online is by publishing editorials in third-party e-zines, e-newsletters and on information-based websites. Just as editorials in offline media can help position you as an expert in your field and drive readers to your website, providing articles written (or ghost-written) by you to targeted online media can also drive traffic to your website, often with no out-ofpocket expense. Just remember to include a short biography that outlines what you do and a link to your website at the bottom of each article you publish. Permission-based Email Marketing Low Cost and Effective Send messages to your target market, directly. Drives Traffic to your website / phone line Send Sales Letters, or newsletters

Publishing on Third-Party Websites.

Another, often overlooked, but cost-saving method of marketing your business online is by publishing editorials in third-party e-zines, e-newsletters and on information-based websites. Just as editorials in offline media can help position you as an expert in your field and drive readers to your website, providing articles written (or ghost-written) by you to targeted online media can also drive traffic to your website, often with no out-ofpocket expense. Just remember to include a short biography that outlines what you do and a link to your website at the bottom of each article you publish.

Permission-based Email Marketing

Low Cost and Effective

Send messages to your target market, directly.

Drives Traffic to your website / phone line

Send Sales Letters, or newsletters

Negative Part SPAM Spam filters, good option. Unsolicited Advertising Filtering Legitimate Marketing Mails, problem. Ensuring High Delivery Rates Permission Based Emails = Solution Spam filters are filtering HTML emails Text-based messages with a text link , will do better

SPAM

Spam filters, good option.

Unsolicited Advertising

Filtering Legitimate Marketing Mails, problem.

Ensuring High Delivery Rates

Permission Based Emails = Solution

Spam filters are filtering HTML emails

Text-based messages with a text link , will do better

Other Resources

Leon Kadoch Hardie:. Information Architect / Web consultant Panama City, Republic of Panama www.tupolitica.com / www.leon-kadoch.com [email_address]