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CareContent-Chicago Lean Startup Challenge 2012
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CareContent-Chicago Lean Startup Challenge 2012

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CareContent helps health care organizations engage patients online.

CareContent helps health care organizations engage patients online.


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  • First stop is internetNew docWeird symptom
  • with no upsells, add-ons or upgraded subscription tiers. If we’re able to validate outpat care centers, our market size doubles.
  • Transcript

    • 1. Title slide
    • 2. CareContent is an online reserve ofcustomizable health features, patient quizzes,slide shows and current medical news articles.We talked to:✔48 Unique PotentialCustomers✔10 Unique PotentialPartners
    • 3. Team Members
    • 4. Potential Market Size5,000 – hospitals10,000 – outpatient/urgent care centers16,000+ – skilled nursing facilities1,400 – retail clinics1,200 – federally qualified health centers260,000 to 275,000 – physician practicesPlus: health insurance companies, pharmaceuticalcompanies, academic hospital departments
    • 5. The Canvas Before…
    • 6. What we did…• Problem Interviews• Problem Interviews• And more problem interviews
    • 7. Early AdopterArchetype - Hospitals• Recently redesigned or launched websites• Are actively trying to update contentSo they:• Use freelancers• Have a small web team, i.e. “the web guy.”• Scrambles to create content
    • 8. What we did next…• Built a demo site• Tested ways to driving traffic - LinkedIn, guest blog post, conference• Solution interviews with validated segment• 10 Channel partner interviews
    • 9. What we did…•Solution interviews with demo site•Solution interviews with demo site•And more solution interviews with demo site
    • 10. Major iterations, lessons and pivots• Customer archetype• Other possible markets• Revenue model• How to reach customers
    • 11. Channel Diagram CareContent.comTradeshows/Conferences Key Partners Cold Calls Guest Blog Posts Referrals
    • 12. Distribution DiagramOur Customers Our Company CareContent.com Health Care CareContentOrganizations
    • 13. Is it Viable…Yes• Fulfilling a top pain point in huge market• Revenue-ready, $100,000/month in revenue by February 2015• 3%of potential market = $66.5 Million/yr• Low Customer Acquisition Cost
    • 14. What’s Next…• Validate other potential markets• More solution interviews• CareContent.com 2.0• Two national conferences• Startup Leadership Program• City Treasurer Business Plan
    • 15. Thank You CareContent.com Twitter: @CareContentFacebook.com/carecontent