Social Media Training for Students Athletes - Tips for Responsible Use


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I believe in education over policing. Teach them how to think about social media and give them the tools to make smart decisions instead of waiting until they mess up to punish them.

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Social Media Training for Students Athletes - Tips for Responsible Use

  1. 1. Kadee GraySocial Media Marketing& Public RelationsTips for Responsible Use
  2. 2. What we’re going to cover•Why this is important to you• Examples of athletes in the media• General guidelines to follow
  3. 3. Why this is important for high schoolstudent-athletes
  4. 4. You are the CEO ofyour own personalbrand
  5. 5. Youre representing your school and its brand• Athletes are held to a different standard because you are the face of theschool
  6. 6. College coaches use social media to look at thecompatibility of recruits.Think this doesnt apply to you? College admissions andloan services are beginning to use social media to screenapplicants.
  7. 7. Once you hit send, it never ever goesaway, even if you hit delete later• You may think youre protectingyourself with apps like Snapchat,or private Twitter accounts
  8. 8. Everyone is the media and has their own publicplatform to shout from
  9. 9. Examples of Athletes in the Media
  10. 10. Steubenville Rape Case• High school students tweeted, posted pictures anduploaded a YouTube video about the event• Later deleted and resurfaced by hackers• Used as evidence in court to prosecute the teens• Teens made Twitter threats to the victim were arrestedand charged
  11. 11. • Met a girl on Twitter and started“sexting” with her• Won the championship and sheexposed the texts on Twitter• When you hit send you do notown that piece of mediaanymore.Peyton Siva’s Texts
  12. 12. Innocent Tweets?• Tony Wroten’s Spanish class tweet in high school, ADfired• Cardale Jones lamentingabout class – suspendedfor a few games
  13. 13. General Guidelines: Responsible Use
  14. 14. If you don’t want your coach to seeit, don’t post itAudience
  15. 15. • Make sure your profile images (and all other imagesyou post) are appropriate• Your names/handles should not include profanity• Avoid replying to, or re-tweeting, other users whohave vulgar names or use profanity• You are the company you keepProfanity
  16. 16. Privacy settings only go so far. Socialmedia is public; always keep that inmindProtected Accounts
  17. 17. • If you even hesitate for a second, don’t post it. There’s a reasonyou hesitated in the first place• Don’t post anything when you’re in an emotional state• Social media isn’t the forum to vent your frustrations• Don’t allow a hater to bait you in to a “social beef”Respect Others
  18. 18. The laws of the real world still applyon social mediaUnderage drinking, harassment, hate crimes, cyber-bullying,etc., this includes RT’ing, liking, or sharing someone else’spost that takes part in thisIllegal Acts
  19. 19. Consider opinionated topics to be offlimits. Avoid commenting on sexualorientation, race and religion.• Important topics but isn’t always best place to voice opinion• This also includes slang for these terms e.g., using the phrase “thisis gay” can be misconstruedOpinions & Slang
  20. 20. Tweet other athletes at your school orother teams on social media• Take the time to give them a shout out when they do big things• Great way to show teamwork, improve sports/school cultureSportsmanship
  21. 21. What happens in the locker room staysin the locker room• Things that are said in private team settings should never findtheir way on to a social platform• This includes texts, images, etc. that are not yours (don’t speak forsomeone else)Privacy
  22. 22. Don’t tweet or postduring class• Disrespectful to your teacher behind their back• Always be mindful that they, or the administration, may bemonitoring your social accountsThe Classroom
  23. 23. Code of Ethics - be sure to trust andfollow them and apply them to online• Your team and staff have your long-term, best interests in mindBest Interest
  24. 24. Closing Notes
  25. 25. Who is monitoring:• Coaches• College coaches/recruiters• Athletic departments• KINGCO• WIAAIf Not Now, Soon
  26. 26. Don’t let these rules prevent you fromenjoying your social media experience• Acceptable to show your personality and creativity and have fundiscovering your voice (keeping it real vs. squeaky clean)• Representative of your sport, school and team• Use it to research the schools or coaches you want to play forEnjoy Social Media
  27. 27. Upper classman help younger athletesnavigate the landscapeCreate AccountsGuidance on appropriate useBe a resource if they have a questionHelp
  28. 28. Questions?