2. MISSION STATEMENT 03 INTRODUCTION 04 UNIQUE FEATURES 05 PROGRAMS 06 PARTNERS AND SPONSORS 07 COVERAGE AND DISTRIBUTION 08 ADVERTISING SPECS 09 STATISTICS 10 PRESS RELEASE 14
3. Korean American Christian Media (KAC Media) is a nonprofit 501(c)3 organization committed to spreading the message of God through online social networking and television media. As we strive to be the premiere network for 1.5 and 2 nd Generation Korean Americans we aim to produce creative and thought-provoking content that is compelling, relevant and genuinely serves the needs of Korean Americans today. While promoting churches, organizations, businesses, and individuals, KAC Media also supports emerging Korean Americans in the arts, film, and media. It is our hope that with every story and with every effort, we bring people one step closer to God.
4. KAC Media aims to be the #1 destination for Korean American Christians online and in media both nationally and internationally. KAC Media is a subdivision of JSTV which currently broadcasts 24-hour Korean language programs on channel 668 on the Dish Network and has been Live Via P2P Network Streaming since June 2008. A monumental makeover is taking place at the Los Angeles studio where our dedicated staff is developing workshops to mentor and teach new media, multimedia, writing and film to our staff and volunteers. KAC Media’s content will feature inspiring stories of individuals and organizations as well as showcase content gaining recognition in mainstream culture. The KAC Media Web site is also a vital part of our efforts. Our internet-based network www.kacmedia.org features individuals, churches, organizations, news, blogs, articles , reviews, a forum, directory, photo gallery, newsletter, apparel store, original shows, webisodes, groups, member profiles and user generated videos and photos.
5. JSTV: The only U.S. based Korean Christian Broadcast organization started by Korean immigrants. The other Korean Christian Broadcast organizations are based in South Korea. KAC Media: The only known media outlet to specifically cater to Korean Americans (1.5 and 2nd Generation) as a Christian Broadcast Organization and an online social networking site.
6. KAC Media Broadcast Shows: A Day in the Life of a Pastor Church Food for Life Heroes in My Neighborhood KAC News Kid View No Boundaries Our Playground Short Films Testimonials The Calling The Film Corner The Message Trend Alert Turn it up Youth Connect Articles: Christian Faith Entertainment Christian Lifestyle Fashion Community Events Health Book Reviews News Film Reviews Featured Church Music Reviews Featured Ministry Featured Pastor
7. Korean Churches for Community Development Amore Cosmetics
8. Korean American Christian Media’s current distribution includes : Local : Dish Network, *Internet, Live Streaming and an 8,000 monthly newsletter circulation National : Dish Network, *Internet, Live Streaming and an 8,000 monthly newsletter circulation International : *Internet, Live Streaming and a JSTV Branch in Busan, South Korea *The KAC Media website’s Alexa ranking has been quickly increasing since it went live on May 9, 2008. www.alexa.com
9. Broadcast Advertising Specifications 2008 Online Advertising Specifications 2008 Airtime Section 15s 30s 1m Dawn $50 $80 $100 Prime $75 $100 $125 Creative Name Ad Size/Max File Size Approved Submission Formats Non-Exclusive Churches and Organizations/ Business Exclusive Churches and Organizations/ Business Button 125x125 GIF, JPG, Rich Media $275/$375 per month $775/$875 per month $250/$350 per 3 months $750/$850 per 3 months
10. <ul><li>Koreans in the U.S. </li></ul><ul><ul><li>1.5 million Koreans live in the U.S. </li></ul></ul><ul><ul><li>Over 50% of Koreans in the U.S. reside in California </li></ul></ul><ul><ul><li>4500 Korean churches in the U.S. </li></ul></ul><ul><ul><li>Koreans and Media </li></ul></ul><ul><ul><li>68% of Koreans in Southern California watch Korean-language TV nearly everyday </li></ul></ul><ul><ul><li>Koreans have one of the highest rate of in-language media consumption rate of all other ethnic groups. In a survey of California minorities, Koreans came out at the top, with 98% of accessing Korean language media. </li></ul></ul>
11. <ul><li>Korean Americans in the U.S. </li></ul><ul><ul><li> Korean Americans and Education </li></ul></ul><ul><ul><ul><li>Korean Americans are highly educated with approximately 75% receiving college education or higher </li></ul></ul></ul><ul><ul><ul><li>78.5% of 1.5 Generation Koreans speak English, and 61.7% of 1.5 Generation Koreans over 25 have college degrees or higher. </li></ul></ul></ul><ul><ul><li> Korean Americans and Average Age </li></ul></ul><ul><ul><ul><li>As of 2004 there were 300,991 1.5 Generation Koreans in the United States where 31.2% were under 17 and the average age was 24. </li></ul></ul></ul><ul><ul><ul><li>As of 2004 there were 281,459 2nd Generation Koreans in the United States where the average age was 16.8. </li></ul></ul></ul>
12. <ul><li>Korean American and Asian American Churches </li></ul><ul><ul><li>According to United Way 75% of the Korean American community in the United States are affiliated with or connected to a church. </li></ul></ul><ul><ul><li>According to The Korea Times the 16 largest Korean churches in Los Angeles are reported to have over 31,000 members and about a $52,310,000 overall budget in January 2001. </li></ul></ul><ul><ul><li>51% of Asian American churches have less than 250 in attendance, 12% have more than 1000 in attendance on a typical weekend. </li></ul></ul><ul><ul><li>42% of the Asian American churches have at least 50% first generation Asians and 59% have at least 50% second generation Asians </li></ul></ul><ul><ul><li>The top ministry areas for Asian Americans are in Stewardship (18%) Global outreach (14%) Senior Adult Ministry (9%) University Ministry (8%) and Externally Focused (7%). </li></ul></ul>
13. <ul><li>Asian Americans </li></ul><ul><ul><li>Asian Americans and Media </li></ul></ul><ul><ul><li>According to a study done by Multimedia Mentor Asian Americans in the age group of 25-54 spend an average of 50% more time on the Internet then all other men in the same age group, 9% more time than average reading newspapers, 10% less time than average watching television, 18% less time than average reading magazines and a significant 55% less time than average listening to the radio. </li></ul></ul><ul><ul><li>In the last 7 days 69% of Asian Americans used the Internet (excluding email) at home and 42% used it at their work place. </li></ul></ul><ul><ul><li>Asian American Population Growth </li></ul></ul><ul><ul><li>According to the U.S. Census Bureau Asian Americans as a whole are the fastest growing ethnic group in the United States with a 96.13% growth rate exhibited from 1980 to 1990 and a 63.24% growth rate from 1990 to 2000. According to 2006 data, there are approximately 14 million Asian Americans in the U.S. </li></ul></ul><ul><ul><li>Asian American Education and Income </li></ul></ul><ul><ul><li>The annual median income of Asians was about $59,000, the highest of all other ethnic groups. </li></ul></ul><ul><ul><li>According to the U.S. Census Bureau 2005 data 49.4% of Asian Americans had a Bachelors Degree or higher, the highest of all other ethnic groups. </li></ul></ul>
14. FOR IMMEDIATE RELEASE DATE: August 8, 2008 JSTV launches new subdivision of Satellite Broadcast Station: KAC Media (Korean American Christian Media) to serve the needs of 1.5 and 2nd generation Korean Americans through online web2.0 and television media. Los Angeles, CA – Over 6 years, since its official debut in 2002 as the first U.S. based Korean Christian Broadcast organization started by Korean immigrants, JSTV is ready to introduce its Korean American division (KAC Media - Korean American Christian Media). Founder of JSTV, Pastor Jong Moon Lee has long understood the need for bridging the gap between the 1st generation and the 1.5 and 2nd generation Korean Americans - and has embraced the move towards this transition by providing a platform for the emerging generations. Within just a few short months, the call to action was heeded. Through the efforts of an exponentially growing staff of volunteer interns made up of directors, producers, editors, writers, and graphic designers - KAC Media has already made an impact in the communities in which it aims to serve. Even in its beta stage, KAC Media already boasts an interactive online social networking website featuring P2P streaming television, original programming and acquired content, an interactive forum, blogs, articles, reviews, upcoming events, and much more. Our non-profit partners and local church partners have already started to recognize us as the premier contact for media coverage and content in relation to Korean American Christians. Support from established organizations such as KCCD (Korean Churches for Community Development) and product partners such as Amore Pacific, Inc. have also been forged in this short amount of time. Currently dependent under JSTV, KAC Media hopes soon to be financially independent as we continue to seek opportunities for sponsorships to promote more businesses and organizations. The debut of KAC Media will officially be commissioned on Saturday, November 8th, 2008 at our fundraising banquet at Oxford Palace Hotel in Los Angeles. Scheduled keynote speakers include Phillip Rhee [Writer/Producer of the 1989 hit film, 'Best of the Best'], Hyepin Im [President/CEO of Korean Churches for Community Development], and James Sun [Competitor and runner-up on Season 6 of 'The Apprentice' and Founder/CEO of www.zoodango.com ; the online social networking site for professionals].
15. Banquet tickets are now available for a tax-deductible cost of $100. Dinner, entertainment, and a special auction will also be provided. Potential sponsors can find more information about opportunities for partnership at www.kacmedia.org . -MORE- Established on April 18th, 2008, KAC Media is a 501(c)3 broadcast organization committed to spreading the message of God's love and grace through online and television media. KAC Media stands for Korean American Christian Media and was established as a subdivision of parent station, JSTV. Jesus Satellite TV was introduced in 2002 as the only Korean Christian Television Station serving the 1st generation, running 24 hours and 7 days a week out of North America. JSTV broadcasts Christian-based programming through the Dish Network and now P2P streaming television on www.kacmedia.org . KAC Media is the only known media outlet to specifically cater to English speaking Korean Americans (1.5, 2nd generation and beyond) as a Christian broadcast organization and growing online social networking site. KAC Media strives to be the premiere network for 1.5 and 2 nd Generation Korean Americans, aiming to produce creative and thought-provoking content that not only stands on biblical principles, but genuinely serves the needs of Korean Americans today. KAC Media is also committed to promoting churches, non-profit partners, businesses, and individuals while also supporting emerging Korean Americans in the arts, film, and media. Facilities, equipment, workshop, and mentorship opportunities are available to give these artists a platform in which to develop their talents further. # # # For Press Contact: CONTACT: Jean Lim KAC Media/ Producer & Public Relations Phone: (213) 365-7000 FAX: (213) 365-7222 Email: [email_address]