Market Players in the Crowdfunding Space: micropayments, subscriptions, tipping, kachingling

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  • All of our product decisions (even details) are judged against these basic principles.
  • Market Players in the Crowdfunding Space: micropayments, subscriptions, tipping, kachingling

    1. 1. Crowdfunding Sites You Love Market Overview Online Content & Service Payment Models 1.20.10 prepared by
    2. 2. <ul><li>User-centric </li></ul><ul><li>No “mental transaction costs” </li></ul><ul><li>Tap into existing social networks </li></ul><ul><li>Financial transparency </li></ul><ul><li>Fun, entertaining, like a game </li></ul>Kachingle Guiding Principles
    3. 3. individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments <ul><li>Decide each time </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Online Payment Systems – Alternatives to Advertising <ul><li>Decide each time </li></ul><ul><li>At a price explicitly set by user </li></ul><ul><li>No financial limits </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul>Tipping Subscriptions <ul><li>Decide once (for each subscription) </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Crowdfunding (Kachingling) <ul><li>Decide once (for everything) </li></ul><ul><li>At a price implicitly set by user (equitably distributed) </li></ul><ul><li>Financial limits (bounded total $) </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul><ul><li>Social recognition & association </li></ul>
    4. 4. individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments <ul><li>Decide each time </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Alternative Payment Systems <ul><li>Decide each time </li></ul><ul><li>At a price explicitly set by user </li></ul><ul><li>No financial limits </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul>Tipping Subscriptions <ul><li>Decide once (for each subscription) </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Crowdfunding Kachingling <ul><li>Decide once (for everything) </li></ul><ul><li>At a price implicitly set by user (equitably distributed) </li></ul><ul><li>Financial limits (bounded total $) </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul><ul><li>Social recognition & association </li></ul>Contenture BitPass TipJoy SprinklePenny Kachingle Journalism Online PayyAttention
    5. 5. Competitive Feature Matrix Business Model No Mental Transaction Costs Producer v.s. Consumer Social Networking Building a Persona Launch Verbing-up Kachingle Kachingling Contenture Contentur-ing Payy Attention PayyAttention-ing JournalismOnline Journalism-Onlining Sprinkle Penny SprinklePenny-ing

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