Market Players in the Crowdfunding Space: micropayments, subscriptions, tipping, kachingling

Crowdfunding Sites You Love Market Overview Online Content & Service Payment Models 1.20.10 prepared by

User-centric
No “mental transaction costs”
Tap into existing social networks
Financial transparency
Fun, entertaining, like a game
Kachingle Guiding Principles

individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments
Decide each time
At price set by producer
No financial limits
Encourages copycat sites (e.g. music biz)
Creates barriers for viral & social behaviors
Online Payment Systems – Alternatives to Advertising
Decide each time
At a price explicitly set by user
No financial limits
Co-exists with advertising
Enables viral & social behaviors
Tipping Subscriptions
Decide once (for each subscription)
No financial limits
Crowdfunding (Kachingling)
Decide once (for everything)
At a price implicitly set by user (equitably distributed)
Financial limits (bounded total $)
Social recognition & association

individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments
Decide each time
No financial limits
Alternative Payment Systems
Decide each time
At a price explicitly set by user
No financial limits
Tipping Subscriptions
Decide once (for each subscription)
No financial limits
Crowdfunding Kachingling
Decide once (for everything)
At a price implicitly set by user (equitably distributed)
Financial limits (bounded total $)
Social recognition & association
Contenture BitPass TipJoy SprinklePenny Kachingle Journalism Online PayyAttention

Competitive Feature Matrix Business Model No Mental Transaction Costs Producer v.s. Consumer Social Networking Building a Persona Launch Verbing-up Kachingle Kachingling Contenture Contentur-ing Payy Attention PayyAttention-ing JournalismOnline Journalism-Onlining Sprinkle Penny SprinklePenny-ing

Market Players in the Crowdfunding Space: micropayments, subscriptions, tipping, kachingling

by Kachingle on Jan 27, 2010

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Market Players in the Crowdfunding Space: micropayments, subscriptions, tipping, kachingling — Presentation Transcript

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