Market Players in the Crowdfunding Space: micropayments, subscriptions, tipping, kachingling

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  • All of our product decisions (even details) are judged against these basic principles.

Transcript

  • 1. Crowdfunding Sites You Love Market Overview Online Content & Service Payment Models 1.20.10 prepared by
  • 2.
    • User-centric
    • No “mental transaction costs”
    • Tap into existing social networks
    • Financial transparency
    • Fun, entertaining, like a game
    Kachingle Guiding Principles
  • 3. individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments
    • Decide each time
    • At price set by producer
    • No financial limits
    • Encourages copycat sites (e.g. music biz)
    • Creates barriers for viral & social behaviors
    Online Payment Systems – Alternatives to Advertising
    • Decide each time
    • At a price explicitly set by user
    • No financial limits
    • Co-exists with advertising
    • Enables viral & social behaviors
    Tipping Subscriptions
    • Decide once (for each subscription)
    • At price set by producer
    • No financial limits
    • Encourages copycat sites (e.g. music biz)
    • Creates barriers for viral & social behaviors
    Crowdfunding (Kachingling)
    • Decide once (for everything)
    • At a price implicitly set by user (equitably distributed)
    • Financial limits (bounded total $)
    • Co-exists with advertising
    • Enables viral & social behaviors
    • Social recognition & association
  • 4. individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments
    • Decide each time
    • At price set by producer
    • No financial limits
    • Encourages copycat sites (e.g. music biz)
    • Creates barriers for viral & social behaviors
    Alternative Payment Systems
    • Decide each time
    • At a price explicitly set by user
    • No financial limits
    • Co-exists with advertising
    • Enables viral & social behaviors
    Tipping Subscriptions
    • Decide once (for each subscription)
    • At price set by producer
    • No financial limits
    • Encourages copycat sites (e.g. music biz)
    • Creates barriers for viral & social behaviors
    Crowdfunding Kachingling
    • Decide once (for everything)
    • At a price implicitly set by user (equitably distributed)
    • Financial limits (bounded total $)
    • Co-exists with advertising
    • Enables viral & social behaviors
    • Social recognition & association
    Contenture BitPass TipJoy SprinklePenny Kachingle Journalism Online PayyAttention
  • 5. Competitive Feature Matrix Business Model No Mental Transaction Costs Producer v.s. Consumer Social Networking Building a Persona Launch Verbing-up Kachingle Kachingling Contenture Contentur-ing Payy Attention PayyAttention-ing JournalismOnline Journalism-Onlining Sprinkle Penny SprinklePenny-ing