Kachingle Overview August 2013
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Kachingle Overview August 2013

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Monetization platform for cloud, pc, mobile apps and content that includes virtual partnering, subscription management and billing, bundling and co-marketing. Based on our patent-pending micropayment ...

Monetization platform for cloud, pc, mobile apps and content that includes virtual partnering, subscription management and billing, bundling and co-marketing. Based on our patent-pending micropayment engine.

Kachingle combines the three key technology inflection points occurring today in software:
- monolithic apps giving way to inter-connected specialized mini- and micro-apps,
- licensed "shelfware" software replaced by cloud-based business process subscriptions,
- purchasing and management of these services now in the hands of the users rather than the IT department,
 
...in a elegant easy-to-use platform that enables business users - from individuals to departments to enterprises - to build and manage their own tailored, flexible subscription-based app bundles maximizing their value from each app that they actually use.
 
Kachingle's target customers are the "owners" of cloud/mobile/IoT software platforms, ecosystems, and marketplaces, who can integrate Kachingle with their platform, offerings, such that their business customers can easily assemble, subscribe, and manage a plethora of apps and other related services across multiple public and private clouds. 

This ease-of-use drives adoption and revenue for both the owners of the platforms and the app vendors.

Screen shots from two demos are included:
- MRI Neuro Imaging Apps for Radiology/Radiologist
- SaaS Apps

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Kachingle Overview August 2013 Kachingle Overview August 2013 Presentation Transcript

  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 1 Bundling & Billing Platform for Applications August 17, 2013 Updated September 18, 2013
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 2 Macro Trends in Software Solutions • Producers: monolithic single-vendor  heterogeneous multi-vendor • # of apps: a few  many, even thousands of apps • Development cycle: slow, synchronous  agile development of new capabilities, asynchronous replacement of functionality from a huge variety of producers • Payment: one time license fee + annual support  cloud subscription | one vendor  thousands of vendors • Purchaser: IT  end user/department • Management: IT  end user/department • Control: Vendor  IT  end user/department • Enhancements: monolithic vendor  multi-vendors, even users! Solutions must comprise of the best apps from anywhere… flexibly available in real-time, configured by end-users. But the current business models do not support this.
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 3 Current App Business Model Problems • No easy licensing for creating solutions of many apps from multiple sources (current system requires lawyers!) • No logical payment system for fairly allocating subscription revenue to the apps the comprise a complete solution, and no efficient financial distribution mechanism • No easy way for users to experiment with apps, and even configure-their-own solutions • Apps now fighting each other for users’ mindshare – causing desperation moves into unprofitable marketing oriented business models such as freemium • App stores no solution – discoverability an issue – customers want total solutions • Penny gap, churn, causing vendors to be unprofitable – even the SaaS poster children (e.g. Salesforce, Marketo) View slide
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 4 Every platform needs a business model View slide
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 5 Elements of a Business Model Solution • Customer-focus rather than vendor-focus (e.g. like AMZN) • Customizable, flexible bundling to offer complete solutions • One-click licensing + usage-based payments to vendors • Bundling across clouds, devices, component types • Customer dashboard • Easy replacement of components in a bundle by bundler and/or customer e.g. MRI Solution o radiologist builds a playlist/config files o social sharing for discovery of best apps/bundles • Micropayments – to build solutions with thousands of apps; best apps can be “timeshared”; small teams can be successful • Vendors reduce churn and can focus on app functionality rather than on monetization schemes • Easy API integration
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 6 Kachingle – Our Solution for a App Business Model  Bundling Combined with Flat-rate Subscriptions  build complete, flexible, heterogeneous solutions.  get customers over the penny gap and reduce dependency on freemium  co-market to share acquisition costs  one-stop shopping  easy app discovery  Usage-based revenue sharing  fair to app vendors and subscribers  hands-free  increases market opportunity  Micropayments  subscribers – can afford all the apps they need  small subscribers – start with right apps & increase usage as they grow  app vendors – pricing by value received increases market size for large vendors  app vendors of all sizes can more easily make revenue Bundling & Billing Platform for Apps/IoT
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 7 Kachingle App Bundling – 21st Century’s solution 20th Century bundling – think cable TV • Fixed predefined packages • Vendors & Subscribers have limited choice • Pre-negotiated revenue sharing Bundling works… but how can it be applied to Apps? 21st Century Virtual Bundling – invented by Kachingle • Subscribers build and manage their own flexible, changeable, dynamic bundles • Virtual Partnering – App vendors select their partners • Usage-based automatic revenue sharing • Flat-rate has universal appeal to Subscribers
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 8 KP Diagram App Bundling Network Effect Social Media Virality Micropayment Engine How Subscribers Benefit Build-Your-Own-Bundle Flexible, Dynamic, Changeable One-stop Shopping Flat-rate Subscription Fee App Discovery Social Media Friendly Complete Solutions Frictionless App Access How App Vendors Benefit All Users Pay Something Larger Subscriber Base Recurring Revenue Subscriber Evangelism Virtual Partnering Easy API Integration Application VendorsApp Vendors
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 9 Revenue Split of each Subscriber’s Fee Revenue Shared Among App Vendors in the Bundle Based on Usage Algorithms Payment Processing Kachingle Marketing Partner or Marketplace (optional fee)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 10 LIVE DEMOS (examples, only our demo apps are actually integrated, no partnerships with app vendors exist) GE MRI BUNDLE PIVOTAL TRACKER BUNDLES
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 11 MRI BUNDLE (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 12 LIVE DEMO (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 13 LIVE DEMO (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 14 LIVE DEMO Two active users, one past user (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 15 LIVE DEMO This is our demo app, it is fully working and integrated)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 16 LIVE DEMO Vendor Payout Page
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 17 • Live Demo http://pivotal.kachingle.net/subscriber.php • create new users (Subscriber accounts) – as many as you want! • login as an existing Subscriber email: cynthia+rontgen@kachingle.com | password: radiology email: cynthia+drimig@kachingle.com | password: radiology email: cynthia+damadian@kachingle.com | password: radiology • login as existing App Vendor (note: all Apps are in this demo account, in real life each vendor would have their own) email: cynthia+mrivendors@kachingle.com | password: radiology …then go to “My Medallions” • login as Bundle Admin email: cynthia+mribundle@kachingle.com | password: ask for this …click on top admin tab, then use the special admin password = ask for this • Developer site developers.kachingle.com | developers.pivotal.kachingle.net Simple APIs for app/app integration – Web & PC done, mobile soon • Monthly App Freemium/Monetization Meetup (started in April 2012) http://www.meetup.com/Freemium/ Kachingle – Demo Access | Other Info (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 18 Selected Slides from the Working Demo of Pivotal Tracker We have also built a working demo of the Pivotal Tracker ecosystem as a bundled offering. A few slides from this demo follow. A complete slide set of the demo is available, and of course we can also do a live demo. Pivotal Tracker itself and its ecosystem apps are not integrated in our demo, but we have demo apps that are integrated. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 19 Pivotal Tracker Bundle Marketplace Demo Home page for the live working demo built for Pivotal Tracker Bundles with Pivotal Tracker, bundles of apps by category, mix and match, even very low priced apps can be bundled (and free & freemium can be avoided). Kachingle would be white-labeled or TBD (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • Pivotal Tracker Apps can also feature bundles This is very simple example, APIs are available to include bundle name, price, apps in the bundle, logos, etc. The working demo app Design & Photo Editor shows this. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 21 Pivotal Tracker Bundle Marketplace Demo In this demo we show a startup called ShopList that is developing a “Shopping List SaaS App”. ShopList is a potential customer of Pivotal Tracker. ShopList determines that they want to use Pivotal Tracker for their project management. Then they discover that they can not only buy Pivotal Tracker by itself, but also buy bundles of apps that work with Pivotal Tracker. The slides that follow show their discovery process of the entire Pivotal Tracker ecosystem and their purchases of and management of bundle subscriptions. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 22 Pivotal Tracker Bundle Marketplace Demo Potential Subscriber ShopList explores the Tracker Startup Bundle. ShopList is a startup that is developing the world’s best app for integration into other SaaS apps that have shopping carts and need the ability for their customers to create a shopping list – a “Shopping List SaaS App” Note that this page can be white-labeled. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 23 Pivotal Tracker Bundle Marketplace Demo Potential Subscriber ShopList explores the Tracker Startup Bundle. ShopList finds a set of Pivotal Tracker Apps for a startup! Only $100/mo! (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 24 ShopList learns more about the Tracker Startup Bundle (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 25 ShopList decides to sign up for a monthly subscription to the Tracker Startup Bundle. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 26 Subscriber ShopList subscribes to the Tracker Startup Bundle. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 27 Subscriber ShopList Subscription page. Now it’s time to choose which apps in the bundle to turn on and try out (they can always be swapped out for others). (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 28 Subscriber ShopList knows they want to use Pivotal Tracker! So they turn it on by clicking on the “Start kachingling” link. They can also Stop. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 29 In the next few slides Subscriber ShopList checks out SnapABug Business App and learns more about it, plus which other Subscribers are using it, and how popular it is based on actual usage! Subscriber ShopList decides SnapABug Business App is a good app to experiment with and adds it to their bundle. Subscriber ShopList explores other apps in the same way. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 30 (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 31 Subscriber ShopList sees that Subscriber “Vintage” is a regular, recent user of SnapABug Business. Vintage is a well- respected developer in the shopping apps space so this is a strong endorsement! Additionally, lots of other app developers are actively using this app. That’s a positive sign. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 32 Note that apps (and bundles) are automatically ranked by various factors – actual daily (or other) usage, number of subscribers actively or historically using the app, payments received. These rankings are further refined by: • app category • timeframe – all-time and rolling 30-day views which we call “leaderboards” These rankings remove the need for hand curation. The market, in real-time, decides which apps are the most valuable based on actual usage (or revenue, or a combination). (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 33 Subscriber ShopList subscription page with selected apps turned on. More points are needed to use for the rest of the apps, or some of the currently active apps need to be turned off. But for right now, this is perfect. Note that we can also manage licensed software although we don’t show this here. Mobile app management is in development. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 34 Time passes. The ShopList launch of their “Shopping List SaaS App” is successful and the company adds more developers to the team. They now need SnapABug Enterprise instead of SnapABug Business. Time to revisit their My Subscriptions page. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 35 Subscriber ShopList sees that if they turn off SnapABug Business that releases 30 points, and SnapABug Enterprise requires 31 more points. “Hmmm…where can we find 1 point? We can buy more points or… actually we aren’t using StoryMapper anymore! It was important earlier but our needs have changed. Let’s turn that one off.” (note – Apps only make money if turned on AND used, although there are admin mechanisms to modify this rule.) (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 36 Subscriber ShopList turns off SnapABug Business and StoryMapper, and then turns on SnapABug Enterprise.
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 37 SWITCHING TO THE APP VENDOR VIEW App vendors also sign up for accounts. This app vendor is named “App Vendor.” This vendor has a lot of apps because we put all of them in a single account. Each app vendor would manage only their own apps in reality. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 38 APP VENDOR VIEW Management/Marketing page for an App. Also links to the integration documentation. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 39 APP VENDOR VIEW: Accounting page (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 40 APP VENDOR VIEW “Crowdsourced Auditing” proves to the app vendors that they are getting all of their deserved revenue. Also gives them a window into who their subscribers are and their usage. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 41 Demo App where engineers can pull back the curtain on Kachingle’s simple APIs (Note button in upper right that would return you to the “Normal Version” from this Developer’s Version) This view shows the APIs recognize the user, but that they are not subscribed to any bundle containing this app, so the premium features are not available.
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 42 In the Developer view, API calls are underlined. Mousing over them reveals the code.
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 43 SOFTWARE KEY SLIDE
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 44 APP VENDOR VIEW Management/Marketing page for an App. Also links to the integration documentation. (examples, only our demo apps are actually integrated, no partnerships with app vendors exist)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 45 Kachingle Enterprise Edition
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 46 Kachingle Enterprise Edition Administration Functions • Company Admin is sole account manager for enterprise bundles • End-users can not subscribe individually • Admin can purchase additional points for the account • Admin assigns points to end-users • Admin assigns app access to end-users • Admin can receive app and bundle requests from end-users
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 47 Kachingle Enterprise Edition Admin Functions: End-user Assignment • Admin selects bundle for user(s) • Admin subscribes user via email invitation • Email to user contains authentication URL • Terms of Use page optional • After authentication end-user has single sign- on capability • End-users can not unsubscribe • No transaction information is displayed to end- users
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 48 Admin can manage own subscriptions Users authorized to use this bundle Add user with email validation Invited user not yet authenticated Add/Delete users from apps Kachingle Enterprise Edition: Admin Control Panel Indicates number of seats available to assign This page displays key account information and allows the admin to activate/deactivate users for each app in a bundle.
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 49 Active users can be unsubscribed from app Inactive users can be subscribed to app Kachingle Enterprise Edition: Admin App Management Clicking on the Manage button allows the admin to activate and deactivate users of a respective app.
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 50 Kachingle Enterprise Edition: End-user Subscription Control Panel User can stop using app but can not unsubscribe If subscribed by Admin to this app, user can turn it on Options include sending Admin a request to use this app This page allows an end-user to turn apps on and off and also to request access to an app in the bundle.
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 51 Kachingle Admin Tool
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 52 The following slides show the Kachingle Admin Tool, which has limited functionality in the Demo environment, but will allow you to explore how bundling is managed. To reach the Admin Tool within pivotal.kachingle.net… 1) login as admin account xxxxxxxx ask Cynthia for access - password: pivotal As an admin, you’ll see a black navigation bar across the top of the site… 2) Click “Admin,” and use the password 9999999 to gain access 3) Click the “Bundles” tab, to find the Pivotal bundles Note: When logged into the Kachingle front end as an Admin, some areas behave differently — e.g., in the Bundles tab every bundle is visible, whereas regular users see only activated bundles. Note: the Admin tool is, for the most, part just a raw-data view at this point. Admin view of public Bundles page User view of public Bundles page
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 53 The bundles created for the Pivotal demo are highlighted below Click the ID# to view and manage the Bundle Record
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 54 Adding a Bundle -Description appears on Bundle Profile and in marketplace, along with customized HTML pivotal.kachingle.net/premium.php?bundle=21 - Root location of customized HTML pages shown elsewhere - virtual money =1, real money = 0 * *Actually price per duration (doesn’t have to be a month, of course) - Once an App is on, how long until it can be turned off (default) - Do we count every visit to an App, or every day it’s used, or every hour, etc. (bundle default)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 55 - Root location of customized HTML pages shown in Slide 17 & elsewhere - Price of the bundle (per week/month/quarter/year, etc.) - Does the bundle have a limited number of points or not - Bundles can be paid weekly, monthly quarterly, annually, etc. - Demo bundle or real-money bundle - How many points are in the bundle if point-based (roll_your_own) - Once an App is turned on, how long before it can be turned off - Is every visit to the app counted, or every day it’s used, or every hour, etc. Bundle Record (top of page) Edit this Bundle (like Add Bundle, but with a few limits)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 56 Bundle Record (bottom of page) Adding an App (see next slide)
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 57 Adding an App to a Bundle (Here an App is called “Medallion,” the name of our our API widget) Set how much each use/visit is worth, how often usage is counted, and once turned on, when an app can be turned off Points this App requires within this bundle Fixed/Percent Cut: Flat $ or % amount from each payment Pre/Post-Weighted Average Cuts App receives a cut based on usage averages across all Apps in bundle (This can be complicated — we’re happy to answer any questions!) Flexibility: e.g., custom cut of $$ for “anchor” apps $ or % of cut if “fixed” or “percent”
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 58 Kachingle Architecture Logic Layer
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 59 Backup Slides
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 60 Kachingle Product Team Frank Spies: Co-founder, CTO, product definition, software developer (has written 91% of our 70K lines of code) | BS & MS, Computer Science, University of Saarbruecken, Germany. Previous: Architect/Developer NVIDIA, Founder/CTO - 2 internet startups, Dev Eng Sun Cynthia Typaldos: Co-founder, CEO, product definition, marketing, business development, management. | BS, Chemistry, UC Berkeley; MS (nearly complete), Computer Science, UC Berkeley; MBA, MIT. Previous: Founder/CEO/COO - 2 internet startups, Dir SW Prod Mgmt/Mktng Sun, SW Eng Bank of America, Instructor UC Berkeley Extension Frederic Ranft: designer + UI/UX, html/css, javascript | Diplom, Bergische Universität Wuppertal (now Folkwang – Hochschule der Künste), Germany, specializing in information architecture & interface design Rob Blackwelder: QA, project management, support, site operations | AA, Journalism, Contra Costa College, Richmond, CA. Previous: Support Xoom.com & Wine.com Kachingle Board of Directors: Jens Horstmann, Karen Barnes, Matt Perez, Cynthia Typaldos
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 61 Kachingle: Our Story Our Story - Why we entered the app space (after spending 3 years in the consumer content space) Approached by desperate freemium vendors Conversion rates terrible Micro- payment engine their salvation?
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 62 Penny Gap – the assumption & the reality Diagram by Josh Kopelman
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 63 IT administration  department employee administration Macro Trends in Software owned licenses  cloud subscriptions monolithic offerings  lots of small targeted apps IT buyers  department employee buyers
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 64 Elevator Pitch Kachingle combines the three key technology inflection points occurring today in software: • monolithic apps giving way to inter-connected specialized mini- and micro-apps, • licensed "shelfware" software replaced by cloud-based business process subscriptions, • purchasing and management of these services now in the hands of the users rather than the IT department, in a elegant easy-to-use platform that enables business users - from individuals to departments to enterprises - to build and manage their own tailored, flexible subscription-based app bundles maximizing their value from each app that they actually use. Kachingle's target customers are the "owners" of cloud/mobile/IoT software platforms, ecosystems, and marketplaces, who can integrate Kachingle with their platform, offerings, such that their business customers can easily assemble, subscribe, and manage a plethora of apps and other related services across multiple public and private clouds. This ease-of-use drives adoption and revenue for both the owners of the platforms and the app vendors.
  • 9/18/2013 | copyright 2013 | all rights reserved | Cynthia Typaldos – CEO | cynthia@kachingle.com 65 Key points especially beneficial to Apps & Marketplaces • Free & Freemium biz models can be avoided – many apps having trouble with monetization – as part of a bundle they automatically get paid only when used • Apps with very small monthly fees now possible – opens up a whole set of mini/micro business/SaaS apps– Kachingle handles micropayments • Manual curation by marketplaces has many problems: o Doesn’t scale o Needs constant review – not dynamic/real-time o Puts Marketplace in awkward position of recommending some Apps over others o Subject to complaints of favoritism o The “invisible hand” of the market is a better measure of value Kachingle builds real-time, category-specific, “leaderboards” based on actual, dynamic, real- time usage by subscribers • The “operating system for cloud infrastructure” needs a monetization system. For example, iOS and Android from the start had built-in core payment mechanisms for apps to generate revenue!