Kachingle Site Presentation 1.18.10
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Kachingle Site Presentation 1.18.10

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This is the presentation we show to Sites interested in becoming part of the Kachingle network. Generally we just show a few of the slides because most Sites are somewhat familiar with Kachingle. ...

This is the presentation we show to Sites interested in becoming part of the Kachingle network. Generally we just show a few of the slides because most Sites are somewhat familiar with Kachingle. The screen shots are only used if internet access is not available...if it is (which is true 99% of the time) we just jump to the live service and give a demo.

The spreadsheet at the end is also available in Excel format right here on SlideShare.

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Transcript

  • 1. Site Presentation The Platform for Voluntary Payments in the Digital World of “FREE” 10001001010011001001000100101111100011001010001010010100010000100000…
  • 2. For news/content sites, advertising-based business models are not enough to pay the bills. Example of the Problem to Solve
  • 3. But the Bigger Problem is… Anything that can be digitized will be napsterized Newspapers Magazines Books Music Photos, Images, Art Video, TV, Movies 10001001010011001001000100101111100011001010001010010100010000100000… FREE! Previously - $$$$ or € or ¥ or..
  • 4.
    • NOT content
    • BUT to build an online persona, achieve recognition, gain status – just like in the real world
    What Will Consumers Pay For?
  • 5. Beside advertising…what are the choices? Micropayments Tipping Subscriptions Kachingling
  • 6. individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments
    • Decide each time
    • At price set by producer
    • No financial limits
    • Encourages copycat sites (e.g. music biz); does not coexist with ads
    • Creates barriers for viral & social behaviors
    Kachingle, business model of choice for the “FREE”
    • Decide each time
    • At a price explicitly set by user
    • No financial limits
    • Co-exists with advertising
    • Enables viral & social behaviors
    Tipping Subscriptions
    • Decide once (for each subscription)
    • At price set by producer
    • No financial limits
    • Encourages copycat sites (e.g. music biz); does not coexist with ads
    • Creates barriers for viral & social behaviors
    Kachingling (crowdfunding)
    • Decide once (for everything)
    • At a price implicitly set by user (equitably distributed)
    • Financial limits (bounded total $)
    • Co-exists with advertising
    • Enables viral & social behaviors
    • Social recognition & association
  • 7. Micropayments sound good BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html
  • 8. What are the likely Qualities for the success of Business Models relying on Voluntary Payments?
    • user-centric
    • no “mental transaction costs”
    • tap into existing social networks
    • financial transparency
    • fun, entertaining, like a game
    These are Kachingle’s Guiding Principles!
  • 9.
    • Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal account
    • Whenever you encounter a Kachingle-enabled site, that you like and visit often, mouse over the Kachingle medallion and just click “ Kachingle this website ”, once
    • At the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of day-visits to each kachingled site
    Kachingling
  • 10. Go to live site if internet access available
  • 11. Site Owners just add a Kachingle medallion to their site
  • 12. The Kachingle Medallion - off … when one decides to kachingle a site
  • 13. The Kachingle Medallion - on
  • 14. Joining a Community
  • 15. Joining a Community
  • 16. Social Networking Integration
    • Facebook application allows Kachinglers to display their list of content sites
    • Automated regular and appropriate tweeting by both Kachinglers and Content Providers
    • Generalized “where I kachingle” widget for display on other social networking sites (e.g. MySpace, blogs, etc.)
  • 17. Kachingle to 'sprinkle' dollars to online publishers c|net May 8, 2009 Paul Romer , economist and senior fellow at the Stanford Center for International Development “ (Kachingle) doesn't try to solve the underlying free-rider problem. It tries to use volunteerism, altruism, and good citizenship instead. I like this aspect of the model. Economists and the policy makers who listen to them frequently underestimate the potential for this kind of motive to solve problems.” Kachingle is the economic model for free
  • 18. Projected Kachingle Revenue for Content Producer (contentsite.com) with 1M unique visitors/month   Year End Totals Description 1 2 3 4 5 6 Monthly unique visitors on contentsite.com (000s) 1,000 1,100 1,210 1,331 1,464 1,611 % using Kachingle 1, 5 2.0% 4.0% 5.0% 6.0% 7.0% 8.0% contentsite.com Kachinglers (000s) 20 44 61 80 102 129 Average Monthly Contribution $5 $10 $15 $20 $25 $25 % share to contentsite.com 2 30.0% 25.0% 20.0% 20.0% 20.0% 20.0% contentsite.com Monthly Share per Kachingler 5 $1.50 $2.50 $3.00 $4.00 $5.00 $5.00 Monthly Revenue ($000s) 3 $24 $88 $145 $256 $410 $515 Annual Revenue ($000s) $288 $1,056 $1,742 $3,067 $4,919 $6,184 Annual growth rate of uniques: 4 10.0% NOTES: 1) "% 'Kachingling'" shows rapid growth first two years from early adoptors within XAOB users 2) "% share to contentsitecom" falls first three years due to increasing pool of Kachingle content providers 3) Revenue after taking 20% transaction fee for Kachingle. Formula is (contentsite.com Kachinglers) * (contentsite.com monthly share) * .80 4) 10% annual growth in uniques in part due to viral growth of Kachingle use across all internet traffic (rising tide raises all boats) 5) Avery large complex site with a variety of sections and voices and numerous blogs will likely have multiple Kachingle Medallions