Kachingle: The Platform for Voluntary Payments in the world of “FREE”


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Web Montag presentation on 11/23/09 by Yves Huin, Director, Kachingle Europe. For the archived audiovisual please go to https://admin.emea.acrobat.com/_a789908106/p11472309/

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Kachingle: The Platform for Voluntary Payments in the world of “FREE”

  1. 1. The Platform for Voluntary Payments in the world of “FREE” 10001001010011001001000100101111100011001010001010010100010000100000… 9/22/09 9:43pm PST Presentation to WebMontag November 23, 2009 For the audiovisual recording: https://admin.emea.acrobat.com/_a789908106/p11472309/ Yves Huin – Director, Kachingle Europe
  2. 2. For news/content sites, advertising-based business models are not enough to pay the bills. The Problem to Solve
  3. 3. Beside advertising…what are the choices? Micropayments Tipping Subscriptions Kachingling
  4. 4. Micropayments sound good BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html
  5. 5. NOT for content only BUT to build an online persona, achieve recognition, gain status …. What will Consumers Pay For? … . or to support a cause
  6. 6. What are the likely Qualities for the success of Business Models relying on Voluntary Payments? <ul><li>user-centric </li></ul><ul><li>no “mental transaction costs” </li></ul><ul><li>tap into existing social networks </li></ul><ul><li>financial transparency </li></ul><ul><li>fun, entertaining, like a game </li></ul>These are Kachingle’s Guiding Principles!
  7. 7. Site Owners just add a Kachingle medallion to their site
  8. 8. The Kachingle Medallion … when one decides to kachingle a site Before After
  9. 9. <ul><li>Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal account </li></ul><ul><li>Whenever you encounter a Kachingle-enabled site, that you like and visit often, mouse over the Kachingle medallion and just click “ Kachingle this website ”, once </li></ul><ul><li>At the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of day-visits to each kachingled site </li></ul>The Consumer Side of Kachingling
  10. 10. Joining a Community
  11. 11. <ul><li>Push status updates through microblogging sites </li></ul><ul><li>(e.g. Twitter and Facebook status integration) </li></ul><ul><li>Planned social media applications: </li></ul><ul><ul><li>Facebook app for comparing your contributions to friends and expressing your values </li></ul></ul><ul><ul><li>iPhone app: </li></ul></ul><ul><ul><ul><li>Live access to statistics </li></ul></ul></ul><ul><ul><ul><li>Compare your behavior to others </li></ul></ul></ul>Social Media Integration
  12. 12. <ul><li>Cash payments </li></ul><ul><li>Evaluation of readers’ interest for the content (several medallions can be used on one web site) </li></ul><ul><li>Benchmark against competitors </li></ul><ul><li>Free viral promotion thru social network effects </li></ul><ul><li>Higher per click value for ad real estate </li></ul>Marketing Benefits (for the Content Provider)
  13. 13. individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments <ul><li>Decide each time </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Kachingle, business model of choice for the “FREE” <ul><li>Decide each time </li></ul><ul><li>At a price explicitly set by user </li></ul><ul><li>No financial limits </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul>Tipping Subscriptions <ul><li>Decide once (for each subscription) </li></ul><ul><li>At price set by producer </li></ul><ul><li>No financial limits </li></ul><ul><li>Encourages copycat sites (e.g. music biz) </li></ul><ul><li>Creates barriers for viral & social behaviors </li></ul>Kachingling (crowdfunding) <ul><li>Decide once (for everything) </li></ul><ul><li>At a price implicitly set by user (equitably distributed) </li></ul><ul><li>Financial limits (bounded total $) </li></ul><ul><li>Co-exists with advertising </li></ul><ul><li>Enables viral & social behaviors </li></ul><ul><li>Social recognition & association </li></ul>
  14. 14. <ul><li>… in (early) beta testing mode </li></ul><ul><li>… available worldwide </li></ul><ul><li>http://beta.kachingle.com </li></ul><ul><li>Vielen Dank! </li></ul><ul><li>Yves Huin, Director Kachingle Europe </li></ul><ul><li>[email_address] </li></ul>Kachingle Status