Kachingle: The Platform for Voluntary Payments in the world of “FREE”

The Platform for Voluntary Payments in the world of “FREE” 10001001010011001001000100101111100011001010001010010100010000100000… 9/22/09 9:43pm PST Presentation to WebMontag November 23, 2009 For the audiovisual recording: https://admin.emea.acrobat.com/_a789908106/p11472309/ Yves Huin – Director, Kachingle Europe

For news/content sites, advertising-based business models are not enough to pay the bills. The Problem to Solve

Beside advertising…what are the choices? Micropayments Tipping Subscriptions Kachingling

Micropayments sound good BUT… “… the act of buying anything, even if the price is very small, creates what Nick Szabo calls mental transaction costs , the energy required to decide whether something is worth buying or not, regardless of price” — Clay Shirky http://www.shirky.com/writings/fame_vs_fortune.html

NOT for content only BUT to build an online persona, achieve recognition, gain status …. What will Consumers Pay For? … . or to support a cause

What are the likely Qualities for the success of Business Models relying on Voluntary Payments?
user-centric
no “mental transaction costs”
tap into existing social networks
financial transparency
fun, entertaining, like a game
These are Kachingle’s Guiding Principles!

Site Owners just add a Kachingle medallion to their site

The Kachingle Medallion … when one decides to kachingle a site Before After

Via the medallion, sign up for a Kachingle account and commit to a $5/month withdrawal from a Paypal account
Whenever you encounter a Kachingle-enabled site, that you like and visit often, mouse over the Kachingle medallion and just click “ Kachingle this website ”, once
At the end of each month, your contribution is shared among all sites that you “kachingled” during the period based on number of day-visits to each kachingled site
The Consumer Side of Kachingling

Joining a Community

Push status updates through microblogging sites
(e.g. Twitter and Facebook status integration)
Planned social media applications:
Facebook app for comparing your contributions to friends and expressing your values
iPhone app:
Live access to statistics
Compare your behavior to others
Social Media Integration

Cash payments
Evaluation of readers’ interest for the content (several medallions can be used on one web site)
Benchmark against competitors
Free viral promotion thru social network effects
Higher per click value for ad real estate
Marketing Benefits (for the Content Provider)

individual consumer/ user producer Whose value system is applied? Ease of use (reduction in “mental transaction costs”) difficult effortless Micropayments
Decide each time
At price set by producer
No financial limits
Encourages copycat sites (e.g. music biz)
Creates barriers for viral & social behaviors
Kachingle, business model of choice for the “FREE”
Decide each time
At a price explicitly set by user
No financial limits
Co-exists with advertising
Enables viral & social behaviors
Tipping Subscriptions
Decide once (for each subscription)
At price set by producer
No financial limits
Encourages copycat sites (e.g. music biz)
Creates barriers for viral & social behaviors
Kachingling (crowdfunding)
Decide once (for everything)
At a price implicitly set by user (equitably distributed)
Financial limits (bounded total $)
Co-exists with advertising
Enables viral & social behaviors
Social recognition & association

… in (early) beta testing mode
… available worldwide
http://beta.kachingle.com
Vielen Dank!
Yves Huin, Director Kachingle Europe
[email_address]
Kachingle Status

Kachingle: The Platform for Voluntary Payments in the world of “FREE”

by Kachingle on Nov 25, 2009

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Kachingle: The Platform for Voluntary Payments in the world of “FREE” — Presentation Transcript