Kachingle Site Revenue Estimate.Spreadsheet 1.18.10

Generic Content Site Year End Totals Description 1 2 3 4 5 6 Monthly unique visitors on Generic Site (000s) 1,000 1,100 1,210 1,331 1,464 1,611 % using Kachingle1, 5 2.0% 4.0% 5.0% 6.0% 7.0% 8.0% Generic's number of Kachinglers (000s) 20 44 61 80 102 129 Average Monthly Contribution $5 $10 $15 $20 $25 $25 % share to Generic Site2 30.0% 25.0% 20.0% 20.0% 20.0% 20.0% Generic's Monthly Share per Kachingler5 $1.50 $2.50 $3.00 $4.00 $5.00 $5.00 Monthly Revenue (000s)3 $24 $88 $145 $256 $410 $515 Annual Revenue (000s) $288 $1,056 $1,742 $3,067 $4,919 $6,184 Annual growth rate of uniques:4 10.0% NOTES: 1) "% 'Kachingling'" shows rapid growth first two years from early adoptors within Generic's users 2) "% share to Generic Site" falls first three years due to increasing pool of Kachingle content providers 3) Revenue after taking 20% transaction fee for Kachingle. Formula is (Generic's Kachinglers) * (Generic's monthly share) * .80 4) 10% annual growth in uniques in part due to viral growth of Kachingle use across all internet traffic (rising tide raised all boats) 5) Avery large complex site with a variety of sections and voices and numerous blogs will likely have multiple Kachingle Medallions

Kachingle Site Revenue Estimate.Spreadsheet 1.18.10

by Kachingle on Jan 18, 2010

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Kachingle Site Revenue Estimate.Spreadsheet 1.18.10 — Document Transcript

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