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Kachingle final student presentation

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Transcript

  • 1. k
    kachingle
  • 2. Tyler Beckett
    MBA – Marketing USA
    Tise Okuonghae
    MBA – Finance
    Nigeria
    The
    KACHINGLETeam
    Tyler Beckett
    MBA – Marketing
    Missouri, USA
    Robin Marahatta
    MBA – Finance
    Nepal
    Wei Peng
    M.A. Journalism
    China
  • 3. KACHINGLE
    ?
    How do you get people to pay for free content?
    $
  • 4. TASKS
    Project Overview
    Qualitative Research
    Marketing
  • 5. FOCUS
    GROUP
    Issues Raised
    • Can I Kachingle my favorite site?
    • 6. Not Trustworthy
    • 7. What is the benefit? (Value Proposition)
  • Survey
    Results supported the Focus Groups
  • 8. Our Marketing Approach
    Trustworthy?
    Can I Kachingle my favorite site?
    Free Trial!
    KachingleX
    • Columbia KX Community
  • So, what is the Value Proposition?
    • Received differing answers from Focus Groups
    • 9. Used ads to draw out the user’s thoughts
    • 10. Why is this important?
  • 11. The AD
    Experiment
    Appeal to User’s altruism…
  • 12. The AD
    Experiment
    Appeal to User’s Ego…
  • 13. Summary of Results
    It was 62% more effective to appeal to ego
    So what?
  • 14. KACHINGLE
    The
    Future
    $
  • 15. Sticky Medallion
  • 16. KACHINGLE
    For
    ALL
    KACHINGLE
    BASIC
    $
    KACHINGLE
    PREMIUM
    $
  • 17. k
    kachingle