Kachingle Community Online Meeting July 2010 slides

Kachingle Community
Agenda
July Online Meeting
Welcome and Introductions – Host and Moderator Bill Lazar
New Kachingle Homepage, the Who's Kachingling Whom widget and the WordPress plugin – Bill, Kachingle’s Technical Marketing Lead, will explain recent updates
Named and Multiple Medallions – Founder Cynthia Typaldos, with help from our JavaScript Engineer Sharon Minsuk, will explain the just released Medallion enhancements
PayPal Update – Our CEO, Fred Dewey, will give the latest on our work with PayPal
Open Discussion – this is the time for you to ask questions and give feedback
Closing Remarks and Thanks
July 15, 2010 –Kachingle, Inc. – Please Share

Web Tools
Reviewing the New Kachingle Homepage
Who's Kachingling Whom newsfeed
Video block
Separate Kachingler and Site Owner signup pages
The Who's Kachingling Whom widget
New features in the Kachingle WordPress plugin
Per Author and Site-wide Medallions
Template tag and shortcode for Author Medallions
Widget, template tag and shortcode for Site-wide Medallions
Supports WordPress 3.0

Named Medallions are here!
as an example of potential usage…
Named Medallion = NYTimes Technology

as an example of potential usage…
Named Medallions
solely defined by page placement, not URL
can stretch across URLs
or cover just sections
useful for sites with multiple “voices”
can overlap, like Venn diagrams
think of the user!
Named Medallion = NYTimes BitsBlog

as an example of real usage…
Named Medallion = The Kachingle Blog
Named Medallion =
Bill on the Kachingle Blog

How to create them is easy –
Add & Manage in “Sites I Own”

A bit about some of the technology challenges behind the scenes…
Worked in Safari...
But not in Firefox
Got it working in Firefox,
but not quite right
PERFECTION ACHIEVED!

Kachingle/PayPal
Relationship
Working closely with Osama Bedier, the Senior VP of Platform and Product Development and his team
Working on three initiatives:
Cost effective fee structures for micropayments
Resolving issues with the subscription product
Partnering on marketing initiatives to rapidly grow the volunteer social micropayment market which benefits both of us

Cost Effective
Micropayment Fees
PayPal will be a major player in the micropayment space, and is partnering with companies like Kachingle to help them get there
Challenge: credit card companies charge $0.29+2.9%, which is fine for transactions greater than $15. But at $5 and $10, the percents are high (9% and 6%, respectively)
PayPal VERY committed to solving this. They have reduced their pay-out fees for us and are working on reducing the pay-in fees, enabling us to drop our total take from 20% down to 15%.

Resolving Subscription
Issues
Subscriptions are critical to Kachingle’s strategy because people will not manually add money to their Kachingle account. It has to be “set it and forget it”.
Subscriptions require credit cards in some markets that don’t use credit cards, and PayPal accounts in some markets where people want to pay directly with credit cards.
PayPal working with us to make the product more flexible to fit the needs of the market.

Co-Marketing Initiatives
PayPal is a dominant player in macro-payments, and is leading the charge in micropayments. Kachingle is helping PayPal to understand the market and its requirements.
PayPal has a massive base of digital content providers that can benefit from having a Kachingle revenue stream.
PayPal is helping to create the voluntary social micropayment market by giving Kachingle access to its digital content providers, and featuring us at their Fall X developers conference, as well as in an upcoming newsletter to their customer base.

Kachingle Community
THANKS!
July Online Meeting
Thanks for coming to the first Kachingle Community Online Meeting! We value your questions, concerns and suggestions and your participation in our very new service.
Keep the discussion going in the Community Forum:
http://groups.google.com/group/kachingle-community
Be watching for our email with the details of the August 19th Online Community Meeting. Coming to your inbox soon.

Kachingle Community Online Meeting July 2010 slides

by Kachingle on Jul 15, 2010

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Kachingle Community Online Meeting July 2010 slides — Presentation Transcript