Freemium Meetup November 2012
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Freemium Meetup November 2012

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  • Avira – typed in micropayments, 100M users. $30 premium package, would take 50 cents, primarily an ad vehicle right now. Other vendors, same price range, 20 cents, $1K vendor would take $40. typical conversions .5-2% in mobile apps, games, below 1%. So we had the micropayment engine; how could we apply it to this problem?

Freemium Meetup November 2012 Freemium Meetup November 2012 Presentation Transcript

  • Freemium SF Bay Meetupmeetup.com/freemium November 8, 2012 San Francisco, CA Sponsorswww.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 1
  • Agenda• Welcome from the FreemTeam• What is Freemium?• Sponsors – Osborn McDerby LLP & Kachingle• Speaker Introductions (bios on handout)• Speaker Presentations• Panel Discussion + Q&A www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 2
  • Welcome from the FreemTeam• FreemiumSFBay Team • Cynthia Typaldos, Founder, Kachingle & Moderator • Charlotte Monte, Kachingle • Angela Hey, Techviser • Chad Heinrich, HeiTechMarketing • Anika Erdmann, Kachingle • Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups• How to join & participate – see handout• WiFi access – also on handout• Formal end at 8:45pm. Open after for networking. www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 3
  • Freemium Meetup News• Handout has lots of info• Meetups 2nd Thurs each month swap SF/SV – next month in SV Tonight is 8th event | 460 members• Please join at meetup.com/freemium• Speakers? Sponsors? Venues? www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 4
  • Freemiumers - YOU• Freemium Vendor?• Freemium user?• Neither (yet)?• Heard of the “Penny Gap”? www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 5
  • What is Freemium?Bobs Buzzword of the Day: Freemium Bob Rice, general managing partner with Tangent Capital Partners LLC, explains "Freemium." (Source: Bloomberg) www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 6
  • www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 7
  • Sponsor – Osborn McDerby LLP Rich McDerby Steve Osborn www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 8
  • Sponsor – Kachingle: Our Freemium StoryOur Story - why we are entering theFreemium marketplaceAviraConversionratesMicro-paymentengine www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 9
  • Kachingle – Our Solution for Freemium VendorsBundling, Billing and Co-Marketing platform for Applications Bundling  to get over the penny gap  co-market to share acquisition costs Micropayments  to get more people paying something Usage-based  fair to vendors and subscribers, hands-free www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 10
  • Kachingle – Status• Developer site launched in October www.kachingle.com• Demo bundles and apps – anyone can play around for free• Simple APIs for app integration • Web & PC • mobile coming soon www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 11
  • Kachingle – Subscriber Bundle Examples www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 12
  • Kachingle – Point-based bundles! www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 13
  • Kachingle – Formal Announcement early November Seeking App Vendors  for first bundle  talk to: Cynthia Typaldos: cynthia@typaldos.com Daniel Reid: daniel@kachingle.com Public Announcement November  Already integrated with  , payment gateway, driving press visibility  100 payment methods, 187 currencies  talk to Fred Dewey: fred@kachingle.com www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 14
  • Kachingle – Subscriber Bundle Examples www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 15
  • Kachingle – Apps do Authentication thru APIs appdoesitall.kachemium.com sample working app Simple APIs for  subscriber authentication  bundle partner logos, names  bundle price  more - see developer documentation  available for web, pc apps now, mobile coming soon www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 16
  • Kachingle – Formal Announcement early November Seeking App Vendors  for first bundle  talk to Lawrence Krubner: lawrence@kachingle.com or Daniel Reid: daniel@kachingle.com Public Announcement November  Already integrated with  , payment gateway, driving press visibility  100 payment methods, 187 currencies  Getty Images, KLM, PopCap Games, Greenpeace, Vodafone, SoundCloud, Kachin gle  talk to Fred Dewey: fred@kachingle.com www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 17
  • What our Speakers will Talk AboutOur speakers will talk about their close and personal relationshipwith the Freemium business model and share their experienceof what works and doesn’t work.15 min each, followed by 30 min Q&A panel discussion Stephen M. Osborn, Partner Osborn McDerby LLP Lincoln Murphy, Managing Director Sixteen Ventures, LincolnMurphy.com @lincolnmurphy @16v David Weekly, CEO of Oha.na @dweekly @Ohanagram www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 18
  • Panel Discussion• Questions for any and all of the panelists• Panel ends at 8:45pm• Raffle and networking afterwards Steve Osborn Lincoln Murphy David WeeklyOsborn McDerby LLP Sixteen Ventures Oha.na
  • End Freemium SF Bay Meetup November 8, 2012 San Francisco, CA www.meetup.com/freemium www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup November, 8, 2012 20