Freemium Meetup Agenda FreemiumSFBay June 14, 2012

June 14, 2012 Palo Alto, CA Sponsorswww.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 1

Agenda• Welcome from the FreemTeam• What is Freemium?• Our Sponsors• Speaker Introductions (bios on Meetup page)• Speaker Presentations• Panel Discussion + Q&A www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 2

Welcome from the FreemTeam• FreemiumSFBay Team • Cynthia Typaldos, Founder, Kachingle • Charlotte Monte, Kachingle • Anika Erdmann, Kachingle • Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups • Angela Hey, TechVisor • Daniel Reid, Kachingle • Chad Heinrich, HeiTechMarketing• How to help – see handout• WiFi access – also on handout Login: client | Password: down3house• Formal end at 8:30pm. Open until 10pm www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 3

Freemiumers - YOU• Freemium Vendor?• Freemium user?• Neither (yet)?Have you paid for a Freemium App in the last fewmonths? Which?Have you stopped paying the premium part of aFreemium product or service in the last 6 months?Why? www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 4

What is Freemium?Bobs Buzzword of the Day: `Freemium Bob Rice, general managing partner with Tangent Capital Partners LLC, explains "Freemium." (Source: Bloomberg) www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 5

Sponsor: Pillsbury Winthrop Shaw Pittman LLP Michael P. Riccoboni www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 6

Sponsor: YourDonation Mark Tissing YourDonation will create a simple way to give back for enjoyment and value, regardless of the recipients revenue model. By nature, the transaction is always initiated by the giver. www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 7

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 8

Sponsor: Kachingle Essentials of Kachingle Premium Bundling of Premium Apps (using a simple API) We do for the Freemium space what cable TV did for Premium Movie channels – but with 21st century flexibility! • Fixed price packages created uniquely by each subscriber on demand • Producers select their marketing partners in real-time – virtual partnering • Usage-based revenue sharingPowered by: Kachingle’s usage-based micropayment platform www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 9

Sponsor: Kachingle – PRETEND premium offer App App App + www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 10

What is Freemium? www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 11

Speaker Introductions (bios on Meetup page) David Hecht, Co-Founder & CEO of CloudAmp, a Sales Analytics company for SaaS / Web apps Don MacLennan, Senior Vice President, Product Management AVG Technologies Cynthia Typaldos, Founder Kachingle and Moderator FreemiumSFBay Area Meetup Group www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 12

What our Speakers will Talk AboutOur speakers will talk about their close and personal relationship with the Freemium business model and share theirexperience of what works and doesn’t work.Don MacLennan, Senior Vice President of product management at AVG Technologies, a leader in PC-based virusmonitoring and security, will explain how AVG successfully used their freemium product to build market share andrevenue leading them to an IPO earlier this year. For a sneak peek check out this interview: Freemium, ConversionRates and More: AVG CEO J.R. Smith.David Hecht formerly ran sales and marketing at Cloudkick (acquired by Rackspace) which had a freemium offering inthe API-driven cloud monitoring space. David will talk about the freemium pricing decision for business services likeCloudkick, and the role of Sales in freemium pricing models. David, now co-founder & CEO of CloudAmp, a salesanalytics company for SaaS/Web apps, will also talk about optimizing conversion rates for freemium B2B services. Don MacLennan, Senior Vice President, Product Management AVG Technologies David Hecht, Co-Founder & CEO of CloudAmp, a Sales Analytics company for SaaS / Web apps www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 13

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 14

June 14, 2012 Palo Alto, CAwww.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup June 14, 2012 15

Freemium Meetup Agenda FreemiumSFBay June 14, 2012

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