Sony PlayStation Vita: Mobile Console vs. Cellphone-based Gaming Market 2012-2017

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Japanese electronics giant Sony with proven selling experience of Japan market launched its new dedicated console gaming …

Japanese electronics giant Sony with proven selling experience of Japan market launched its new dedicated console gaming
device for high-end handheld portable console market named PlayStation Vita in North and Latin America, Europe, PAL regions,
and Singapore on February 22, 2012.
We see this development as an evolution of gaming as the portable handheld gaming market, including consoles, have gone
through a massive revitalization in last 10 years. The notable shift has taken place on gaming preference shifting from hardcore
gamer to casual gamer. However, Mind Commerce observes that there remains a market opportunity among niche target
group for portable handheld gaming devices (such as PS Vita) with multifunctional capabilities such as digital download
facility PS store.

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  • 1. Sony PlayStation VitaMobile Console vs. Cellphone-based Gaming Market 2012-2017 March 2012
  • 2. Overview:Japanese electronics giant Sony with proven selling experience of Japan market launched its new dedicated console gamingdevice for high-end handheld portable console market named PlayStation Vita in North and Latin America, Europe, PAL re-gions, and Singapore on February 22, 2012.We see this development as an evolution of gaming as the portable handheld gaming market, including consoles, have gonethrough a massive revitalization in last 10 years. The notable shift has taken place on gaming preference shifting from hard-core gamer to casual gamer. However, Mind Commerce observes that there remains a market opportunity among niche tar-get group for portable handheld gaming devices (such as PS Vita) with multifunctional capabilities such as digital downloadfacility PS store.This research includes: • Vita platform development market opportunity analysis • Analysis of console vs. mobile/cellular gaming marketplace • Vita & console gaming market projections through 2012-2017 • Evaluation of PS Vita positioning as dedicated premium gaming device • Vita competitive positioning vs. smartphones, market prospects, and moreKey Findings: • The US will hold 60% of device market share by 2017 • Device unit sales is expected to growth by 1358% through 2017 • The average game unit sale is expected to reach 52.5 billion by 2017 • Average gamers game units consumption is expected to reach 3 from 1.5 • Sony will hold the market lead by 40% market share defeating Nintendo behindTarget Audience: • Mobile network operators • Electronic gaming device manufacturer • Video Game publishers and developers • Social game and Casual game publishers or developer • Gaming infrastructure providers (equipment, software, and services) Tel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com
  • 3. Table of Contents:1.0 MARKET OVERVIEW AND PLAYSTATION VITA (PS VITA) LAUNCH 41.1 PS VITA MARKET BACKGROUND 41.2 UK LAUNCH CROWD INDICATE ABSOLUTE POTENTIAL 51.3 PS VITA MARKET POSITIONING 62.0 PS VITA LAUNCHING OFFER REVIEW 72.1 PRICING IN US, UK & AUSTRALIA 72.2 5 PS VITA LAUNCHING GAMES TITLE 73.0 COMPETITIVE LANDSCAPE OF PS VITA 93.1 TECHNICAL SUPERIORITY WITH CONSOLE DEVICE 93.2 DIGITAL DOWNLOAD FACILITY: PS STORE 93.3 PARTNERING WITH VODAFONE 103.4 USER CONVENIENCE OF PS VITA DEVICE 103.5 PS VITA VS. MOBILE DEVICE 124.0 PS VITA GAME TITLE REVIEW: 10 BEST GAMES INCLUDING PRICE 135.0 PS VITA & CONSOLE GAMING MARKET PROJECTION 145.1 VITA CONSOLE UNIT SALES PROJECTION 2012 - 2017 145.2 REGIONAL UNIT SALES DISTRIBUTION OF PS VITA CONSOLE 2012 - 2017 145.3 PS VITA GAME UNIT SALES PROJECTION 2012 - 2017 155.4 CONSOLE GAMING MARKET SHARE 2011 - 2017 155.5 DEDICATED VIDEO GAMER PROJECTION 2011 - 2017 165.6 CONSOLE GAMING REVENUE 2012 - 2017 165.7 CONSOLE VS. MOBILE GAMING REVENUE 2012-2017 176.0 PS VITA PLATFORM DEVELOPMENT PROJECTION 197.0 OPPORTUNITY ANALYSIS WITH PS VITA 207.1 OPPORTUNITY FOR GAME PUBLISHER & GAME DEVELOPER 207.2 OPPORTUNITY FOR TELECOM OPERATORS & BRANDS 20List of FiguresFigure 1: The UI of Sony PS Vita (copyright: Sony) 5Figure 2: Fan Crowd on Londons Oxford Street for the Vita launch (copyright: telegraph UK) 5Figure 3: PS Vita console sales projection 2012 - 2017 14Figure 4: Vita console sales Japan vs. US vs. Worldwide 2012 - 2017 14Figure 5: Game Unit Sales Projection of PS Vita 2012 - 2017 15Figure 6: Sony vs. Nintendo vs. Other Console Gaming Market Share 2011 - 2017 15Figure 7: Dedicated video gamer, US vs. Worldwide Projection 2011-2017 16Figure 8: Revenue projection from Console gaming 2012 - 2017 17Figure 9: Console vs. Mobile gaming revenue share 2012-2017 17 Tel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com
  • 4. Order Form Report Title Sony PlayStation Vita: Mobile Console vs. Cellphone-based Gaming Market 2012-2017 License Type Single User License ………….....$ 995 USD Company-wide License……$ 2,995 USD Team License (2-5 people) …… $ 1,865 USD Other Licensing options available: Contact Mind Commerce Family/Surname First Name Position Company Address Country Post Code FAX Telephone Email Order Type Order by FAX at 1 877 646 3266 Card Number Expiration Date (MM/YY) CV Code Cardholder’s name Signature Billing Address Postcode Country Signature Date Online Ordering Customers can order online by visiting report web page: www.mindcommerce.com/Publications/Vita_CellphoneGaming.phpTel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com