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Social business services in the cloud 2013 -2018

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enterprise social & cloud software market and business services analysis

enterprise social & cloud software market and business services analysis

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  • 1. Social Business Services in the Cloud: Marketand Forecast Analysis 2013-2018URL: http://mindcommerce.com/Publications/SocialBusinessServicesCloud_2013-2018.phpContact: Kabir@mindcommerce.comPublished: Apr 2013 Pages: 101Single User: $1,995.00 Company Wide: $4,995.00 Team License: $2,865.00Enterprise organizations are challenged with adopting optimized social businesspractices while integrating global teams, driving innovation, and increased productivity.The promise of Social Business Services in the Cloud is to transform customerinformation into a competitive advantage through a combination of insights and real-time customer experience/perceptions. Actionable information is derived throughleveraging Big Data and related analytics.Deployment to date indicate great potential with revenue improvements of 28% and108% positive ROI. Despite great opportunities, deployment and operational challengesremain, including ensuring reliable and secure infrastructure, secured system, andnetwork management.This research analyzes the enterprise social software platform market and clouddeployment ranging from SMBs to enterprise-level organizations. The report includesSWOT analysis and comparative analysis by vendor, product, and solution. The reportprovides forecast analysis and a view into the future of Social Business Services in theCloud.Target Audience: Network operators Social networking companies Cloud infrastructure companies Enterprise companies of all types
  • 2.  Social and cloud application developersCompanies in Report:IBM, Salesforce, Microsoft, Yammer, NewsGator, Jive, Telligent, Socialtext, Mzinga,Communispace, Lithium, SucessFactors, Citrix, Oracle, Saba, Cisco, Orange, Accenture,Alcatel-Lucent, Dell, Siemens, Liveperson, LinkedIn, Facebook, Twitter, Ford, Satel Oy,Pt Bambu Desa, Ferring Italy, CME Federal Credit Union, American Family Insurance,Add Council & DDBKey Findings: A landmark year for social/cloud in the enterprise, 2013 marks at least 50% of globalenterprise will adopting social collaboration IBM is ranked number one among social platform vendors with considerable customermarket share and will remain be the same The enterprise social and cloud collaboration software platform marketplace revenue ispredicted to reach US$ 5.9 billion by 2018 Worldwide enterprise collaborative IT spending is expected to grow at 26.1% CAGRrepresenting an overall $ Trillion opportunity by 2018Table of Contents:1.0 EXECUTIVE SUMMARY 62.0 DEFINING SOCIAL BUSINESSES SERVICES 82.1 TYPES OF SOCIAL BUSINESS SERVICE 83.0 MARKET TREND AND FUTURE PREDICTION 93.1 SOCIAL & CLOUD COMPUTING CONVERGENCE 93.2 MOBILE BECOME THE GOVERNING POWER OF SOCIAL BUSINESS 103.3 GIANT VENDORS FOR SOCIAL BUSINESS SOLUTIONS WILL BE ROCKING STILL 103.4 NEW STAKEHOLDERS IN ORGANIZATIONS 103.5 SECURITY AND COMPLIANCE FOR SOCIAL MEDIA WILL BECOME MOREIMPORTANCE 104.0 SOCIAL BUSINESS SERVICES IN CLOUD PARADIGM: AN OVERVIEW 114.1 LINKEDIN: ONLINE RECRUITMENT BUSINESS 114.1.1 BENEFIT ANALYSIS 114.1.2 COMPARATIVE ANALYSIS WITH FACEBOOK, TWITTER, AND OTHER ONLINERECRUITMENT BUSINESS 114.2 RESTAURANT BUSINESS: A CASE ON PT BAMBU DESA 124.2.1 SOLUTION 124.2.2 BENEFITS 134.3 ELECTRONICS & TELECOM: SATEL OY SITUATION 134.4 CAR COMPANY: FORD CASE 13
  • 3. 4.4.1 BENEFITS 134.5 NGOS LEVERAGING CLOUD 134.5.1 OVERVIEW AND BENEFIT ANALYSIS 134.5.2 CLOUD AND CONVERGENCE TREND 144.5.3 SUCCESS CASE: CLIMATE RESEARCH POWERED BY THE CLOUD 154.5.4 SUCCESS CASE: ADVOCACY THROUGH SOCIAL MEDIA 164.5.5 SUCCESS CASE : PARTNERS AND NETWORK MANAGEMENT IN THE CLOUD ERA175.0 EMERGING NEXT GENERATION OPPORTUNITY 195.1 ONLINE RECRUITMENT BUSINESS 195.2 ONLINE ADVERTISING 205.3 SOFTWARE DEVELOPMENT 205.4 HEALTH CARE 205.4.1 COMBAT COUNTERFEIT DRUGS 205.4.2 GROWTH IN PHARMACEUTICAL INDUSTRY 215.5 CLOUD CRM 215.5.1 CLOUD BASED CRM SERVICE VENDORS 225.5.2 FERRING ITALY SPA IMPLEMENTATION CASE OF CEGEDIM RELATIONMANAGEMENT’S CLOUD-BASED MOBILE INTELLIGENCE ™ CRM CASE 236.0 SWOT ANALYSIS OF CLOUD BASED SOCIAL BUSINESS SERVICES 256.1 STRENGTHS & OPPORTUNITIES 256.2 WEAKNESSES & THREATS 266.2.1 LOWER COST FOR MID-SIZE BUSINESS ORGANIZATION 266.2.2 ENTERPRISE TOOL CUSTOMIZATION 266.2.3 SECURITY ISSUE 276.2.4 FLEXIBILITY 276.2.5 PROBLEM OF IDENTIFICATION 276.2.6 ADAPTION 276.2.7 CORRUPTION 276.2.8 TRANSFORMING TRADITIONAL BUSINESS 286.2.9 LEGAL LIABILITIES 297.0 ECOSYSTEM MARKET PLAYER ANALYSIS 307.1 VENDOR 307.2 CLOUD SERVICE PROVIDERS 307.3 SOCIAL MEDIA 307.4 END CUSTOMER / CONSUMER 327.5 SOFTWARE MANUFACTURER COMPANIES 337.6 GOVERNMENT 337.7 TELECOMMUNICATION 358.0 VENDOR ANALYSIS 368.1 IBM 36
  • 4. 8.1.1 IBM SMARTCLOUD 378.1.2 IBM SMARTCLOUD ORCHESTRATOR 388.1.3 IBM CONNECTIONS AND IBM NOTES AND DOMINO SOCIAL EDITION 9 398.2 SALESFORCE 408.2.1 CHATTER 408.2.2 SALESFORCE SOCIAL CRM 428.3 MICROSOFT 448.3.1 MICROSOFT OFFICE 365 AND CONNECTED EXPERIENCE 458.3.2 PUBLIC CLOUD - WINDOWS AZURE 468.3.3 PRIVATE CLOUD - WINDOWS SERVER AND SYSTEMS CENTER 468.3.4 MICROSOFT DYNAMICS CRM ONLINE 468.3.5 SHAREPOINT 2013 478.3.6 MICROSOFT SKYDRIVE 488.3.7 ORANGE AND MICROSOFT CLOUD PARTNERSHIP CASE 498.4 YAMMER 508.4.1 YAMMER AND OFFICE 365 518.4.2 YAMMER AND SHAREPOINT SERVER 528.5 NEWSGATOR 528.5.1 SUCCESS CASE WITH ACCENTURE 548.5.2 SUCCESS CASE WITH CME FEDERAL CREDIT UNION 548.5.3 SUCCESS CASE WITH AMERICAN FAMILY INSURANCE 568.6 JIVE 578.6.1 JIVE SOCIAL BUSINESS PLATFORM 578.6.2 SUCCESS CASE OF JIVE SOCIAL INTRANET WITH ALCATEL-LUCENT 608.6.3 SUCCESS CASE WITH LIVEPERSON 628.7 TELLIGENT 638.7.1 SUCCESS CASE WITH DELL 648.8 SOCIALTEXT 668.9 MZINGA 678.9.1 MZINGA OMNISOCIAL 678.10 COMMUNISPACE 698.10.1 FULL-SERVICE SOLUTION 698.10.2 BULLYING PREVENTION CAMPAIGN CASE WITH AD COUNCIL AND DDB 708.11 LITHIUM 728.11.1 LITHIUM SOCIAL WEB: THE SOCIAL CUSTOMER EXPERIENCE PLATFORM 738.11.2 SOCIAL SOLUTIONS FOR MARKETING, COMMERCE AND SUPPORT 748.12 SUCCESSFACTORS: AN SAP COMPANY 758.12.1 SUCCESSFACTORS BIZX SUITE 758.12.2 SUCCESS CASE WITH SIEMENS 768.13 CITRIX 788.13.1 GOTO CLOUD SERVICES 78
  • 5. 8.14 ORACLE SOCIAL SERVICES 808.15 SABA POOPLE CLOUD 818.16 CISCO WEBEX SOCIAL 839.0 SWOT ANALYSIS OF KEY ENTERPRISE SOCIAL SOFTWARE: WEBEX SOCIAL VS.YAMMER & SHAREPOINTS VS. IBM CONNECTIONS VS. JIVE VS. SOCIALTEXT 8510.0 MARKET PREDICTION AND ANALYSIS 2013 - 2018 8710.1 CLOUD SOLUTIONS AND SOCIAL BUSINESS FUTURE IN NEXT 5 YEARS 8710.2 SOCIAL CLOUD SOLUTIONS FRAMEWORK FORECAST IN NEXT FIVE YEARS 8810.3 APPLICATION PARADIGM, MEASUREMENT AND COLLABORATIVE TECHNOLOGIESIN NEXT 5 YEARS 8910.4 COLLABORATIVE ENTERPRISES IT SPENDING FORECAST 2013 - 2018 9010.5 ENTERPRISE SOCIAL & CLOUD PLATFORM MARKET REVENUE 2013 - 2018 9210.6 VENDOR SOLUTION REVENUE FORECAST 2013 - 2018 9210.7 SOCIAL COLLABORATION PLATFORM ADOPTION RATE BY ENTERPRISE–LEVELORGANIZATIONS 2013 - 2018 9311.0 CONCLUSIONS AND RECOMMENDATIONS 9511.1 RECOMMENDATION FOR ENTERPRISE SOCIAL SOFTWARE PLATFORM VENDORS 9611.2 RECOMMENDATION FOR ENTERPRISE SOCIAL SOFTWARE PLATFORM USERORGANIZATIONS 98List of GraphsFigure 1: Ranking of Reasons of Cloud Adoption among Social Businesses 9Figure 2: Market Share of Online Recruitment Business: Linkedin vs. Facebook vs.Monster vs. others 19Figure 3: Product Supported by Ozmosis 20Figure 4: Major Obstacles of Cloud Based Social Business Services 26Figure 5: Ecosystem Graph of Cloud Social Business Services 30Figure 6: Ratios between External vs. Internal Social Media 31Figure 7: Market Share of Social Networking Media 32Figure 8: Software Sales to Run Corporate Social Network Revenue 2013-2018 33Figure 9: Impact of Social Cloud Business Services on Government 2013 - 2018 35Figure 10: Ranking of Vendors as per Sales Revenue 36Figure 11: IBM’s Investment for Business Partner Growth 37Figure 12: SaleForce Solution Dimensions for Social Business 40Figure 13: Salesforce Chatter Dynamic Interface 42Figure 14: Upcoming Enhanced Experience with Yammer social and Office 365 52Figure 15: Jive Social Business Platform Screenshot 60Figure 16: Full-Service Solution Sketch 70Figure 17: Interface of Bullying Prevention Campaign Site 72Figure 18: Lithium Social Customer Experience Platform 74
  • 6. Figure 19: Future Social Cloud Solution Framework 2013 - 2018 89Figure 20: Enterprise Social Network and Collaborative Technologies 90Figure 21: Collaborative Enterprises IT Spending on Mobile + Cloud Services + SocialNetworking + Big Data Analytics Services 2013 - 2018 91Figure 22: Fortune 500 Company CMO’s Sector Preference IT Spending 91Figure 23: Revenue Forecast for Enterprise Social and Cloud Collaboration Market 2013- 2018 92Figure 24: Key Social Enterprise Vendor Solution Revenue Forecast 2013-2018 93Figure 25: 2013 – 2018 Adoption rate of Social Collaboration Platform by Enterprise 94