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Next generation business models for mobile network operators
Next generation business models for mobile network operators
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Next generation business models for mobile network operators

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Next Generarion business model for mobile network operators in 4G LTE, M2M & OTT era

Next Generarion business model for mobile network operators in 4G LTE, M2M & OTT era

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  • 1. Next Generation Business Models for Mobile Network Operators (MNOs) in LTE, M2M, & OTT Environment URL: http://mindcommerce.com/Publications/NG-MNO-BusinessModelsLTEM2MOTT.php Contact: Kabir@mindcommerce.com Published: Mar 2013 Single User: $995.00 Company Wide: $2,995.00 Team License: $1,865.00 Mobile network operators (MNOs) are facing unprecedented challenges from M2M evolution, Telematics growth in industry verticals, and consumer preference shift towards data & communication services in 4G LTE network paradigm. MNO’s are also facing and evolving competition driven by Over-the-Top (OTT) players. In our analysis, we use the analogy that the telecom services market is becoming more like a supermarket in which managing portfolio of integrated solutions is the key and the evolving ecosystem is more focused on connecting objects rather than simply connecting people and businesses. Mind Commerce evaluates disruptions in traditional business model leading to new transformative opportunities and brand positioning. This research will facilitate Mobile Network Operators (MNOs) and related stakeholders to understand & develop market ROI driven business models including: • Analysis of 16 transformative business models including how MNOs may mashed-up their strategy formulation to implementation • Key strategic initiatives of 8 leading MNOs to remain leaders in emerging ecosystem • How a MNO can put strategic focus on leveraging existing assets and achieving better position as communication service provider in a post-4G environment. This includes complete solutions by partnership, M2M, telematics, smart services, SDM, broadcasting, mobile cloud, OTT, intangible asset management, public safety, and more. Target Audience: Mobile network operators Mobile application developers Wireless infrastructure suppliers OTT application and service providers M2M, Telematics, and related providers Table of Contents: 1.0 EXECUTIVE SUMMARY 4 2.0 MARKET TREND 2013 AND BEYOND 6 2.1 FASTER ADOPTION OF 4G LTE BUT VOICE OVER LTE (VOLTE) / LTE DATA REVENUE IS NOT
  • 2. PROMISING 62.2 DATA CONNECTED ENVIRONMENT WILL ERODE TRADITIONAL REVENUE 72.3 OVER-THE-TOP (OTT) INTERVENTION BREAKS DOWN PRIVATE COMMUNICATION ECO-SYSTEM 82.3.1 FACEBOOK VOIP CASE CAN GET A CLOSER LOOK 92.4 M2M DEVELOPMENT IN CLIENT LEVEL FOSTERED GROWTH OF NETWORK SUPPORTSMARKET 92.5 FOCUS SHIFTING FROM CONNECTING PEOPLE TO CONNECTING OBJECTS 102.6 EVOLUTION OF NETWORKED BUSINESS OPPORTUNITY IN INDUSTRY VERTICAL 113.0 BRAND POSITIONING IN NEW MOBILE HORIZON: UTILIZATION OF WIRELESS PLATFORM ASFULL-SCALE CHANNEL 153.1 TUMBLR PROMOTED CONTENT CASE: BRAND’S CONSIDERATION 174.0 TRANSFORMATIVE BUSINESS MODELS FOR MOBILE NETWORK OPERATORS (MNOS) ASCOMMUNICATION SERVICE PROVIDER (CSP) 194.1 CONNECTED HOME: SECURITY & ENERGY MANAGEMENT 194.2 INSURANCE TELEMATICS: USER - BASED INSURANCE (UBI) 204.3 VEHICLE TELEMATICS AS CSP 214.4 UTILITY MANAGEMENT AND SMART GRID 224.5 SUBSCRIBER DATA MANAGEMENT (SDM), BIG DATA AND RESEARCH 244.6 MEDIA / EVENT BROADCASTING PRODUCT 264.7 MOBILE RETAIL PAYMENT MANAGEMENT 274.8 HYBRID CLOUD BASED SERVICES 284.9 INTANGIBLE ASSETS MANAGEMENT 294.10 CONTENT MANAGEMENT & ADVERTISING MODEL 324.11 ENTERPRISE MOBILITY MANAGEMENT 324.12 RCSE (RICH COMMUNICATION SERVICE ENHANCED) - OTT APPS MODEL 334.13 PUBLIC SAFETY & EMERGENCY SERVICES 344.14 MOBILE HEALTH TELEMATICS 344.15 INTEGRATED HOME ENTERTAINMENT: INTERNET, TV, GAMING 354.16 NFC DRIVEN MOBILE FINANCIAL SERVICES 375.0 MOBILE NETWORK OPERATOR (MNO) STRATEGIC INITIATIVE ANALYSIS 395.1 AT&T 395.2 SK TELECOM 395.3 ENTEL 405.4 VERIZON 415.5 VODAFONE 415.6 ORANGE 425.7 SPRINT 435.8 DEUTSCHE TELEKOM 436.0 STRATEGIC GUIDELINE FOR MNOS AS CSP TO BUILD SUSTAINABLE BUSINESS MODEL 456.1 CHOOSE SERVICE-LAYER PARTNERSHIP OR JOINT VENTURE FOR COMPLETE SOLUTIONS 456.2 PUT STRATEGIC FOCUS ON SERVICE MASH-UP TREND 466.3 SOLID NGN SERVICE TRANSFORMATION PLAN IS FIRST 47List of Graphs
  • 3. Figure 1: 4G LTE Network Adoption Market Prediction 2013 6Figure 2: Networked Business Framework under 3 Waves of Connected Device Development 12Figure 3: The disruptive potential of connectivity across various industry sectors 13Figure 4: Mobile Purchase Offering: Conversion of Location Search & Intent Targeting 16Figure 5: Cost vs. Revenue dimensions in Intangible Asset Management business model 31

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