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Mobile barcodes marketing 2012-2017

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Comprehensive research solution on mobile bar code marketing report

Comprehensive research solution on mobile bar code marketing report

Published in: Technology, Business
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  • 1. Mobile Bar Code Marketing:Challenges, Opportunities,Global Outlook 2012-2017 July 2012
  • 2. Overview:Mobile Barcodes are now appearing in various media including magazines, catalogs, website, outdoor signage and billboards,packaged goods, conference presentations, name tags, clothing, and more. With the increasing adoption of smartphones, andrapid advancements in their capabilities, Mobile Barcodes are becoming a powerful advertising vehicle. Unfortunately, far too fewmarketers recognize its true potential.Although the technology does represent an efficient way to access websites, there is significantly more value attainable with ef-fective implementation. This report provides analysis and insights into business challenges, strategies, customer response, use-case analysis, competitive analysis, and market outlook.Mind Commerce anticipates mobile bar code redemption value to exceed $50B globally by 2017. We see this as a continuationof relatively moderate growth as Mobile Bar Codes enter a steep growth phase beginning in 2017.Companies in Report:Solution providers: 3G vision, Bar code System, Bar code Data Ltd,barcodemania.com, Barcodesite, Datalinx, ExPD, MJM,Penmobile, Sciamed, TSC Barcode solutions, qdata, Gamma solutions Pty ltd, Scanlife, Buongiorno Digital, Neomedia, Micro-soft, Spyderlynk.Other companies: Apple, BlackBerry, Ericsson, Nokia, Samsung, RIM, HTC, Sony, Vodafone D2, Siemens, CTS Eventim, Cocacola, Georgia Coffee, Bloomingdales, Calvin Klein, Nine west, La Quinta Inn, Nexence, lf Digest, Best Buy, Marks & Spencer,Betfair, EBay, Volkswagen, Betfair, NRMA, EMS, Toyota, Nissan, Toys "R", Hyundai, InterActive Nutritions, Papa Jones, Star-back, PayPal, B & Q, The Sunday Times, Latterie Friulane, Pepsi, Volvo, BBC, La Gazzetta dello sport, Google, Ponti,AustralianPostal service,beep.nl, Amnesty International, USPS, Emart, Walmart, Mobile Europe.Target Audience:• Brands and merchants• Mobile network operators• Bar code solution providers• Mobile commerce providers• Media companies and portals• Marketing companies and advertisers Tel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com
  • 3. Table of Contents:1.0 EXECUTIVE SUMMARY 4 10.2 ORANGE CRATE QR CODE 592.0 INTRODUCTION 6 10.3 SHADOW QR CODE CAMPAIGN INCREASES SALES2.1 MOBILE BAR CODE 6 25% 592.2 TYPES OF MOBILE BAR CODE 8 10.4 QR CODE MARKETING WITH BALLS 602.3 QR VS. CONVENTIONAL BAR CODE 9 10.5 FISHING WITH QR CODES 602.4 HOW QR CODE WORKS 11 10.6 MUSICAL BUS SHELTER QR CODE 603.0 MOBILE BAR CODE USES 13 10.7 TOURING PICKS UP TRUCK QR CODE 613.1 GENERAL USES 13 10.8 DOUBLE QR CODE CAMPAIGN 613.2 QR CODE AND EDUCATION 15 10.9 QR CODE SAFE SEX CAMPAIGN 613.2.1 QR CODES REVOLUTIONIZE EDUCA- 10.10 SEARS AND KMART QR CODE SHOPPING WALL 62TION 15 10.11 QR CODE "VOICE" GIFT TAG 623.3 MOBILE DONATION 16 10.12 TAG TEAMS: TOYOTA & TOYOTAG V NISSAN & QR3.4 TOURISM AND QR CODE 16 CODE 634.0 CHOOSING A MOBILE BAR CODE 18 10.13 BLACKBERRY QR CODE AD 634.1 NEED TO CONSIDER 18 10.14 QR CODE ENHANCE LOYALTY PRO-4.2 MOBILE BAR CODE TYPES AND FOR- GRAM 63MAT 19 10.15 QR CODE PLUS VIRAL VIDEO IDEA 644.3 MOBILE BAR CODE SERVICE PROVIDER MATRIX 10.16 FRESH PRODUCE LABELING IN JAPAN 6420 11.0 MOBILE BAR CODE CASE STUDIES 654.4 WIDELY AVAILABLE MOBILE BAR CODE FOR DATA 11.1 COCA COLAS INTERACTIVE QR CODE PUSHCAPTURE AND DATA DISPLAY 21 COCA-COLA TAPS QR CODES TO DRIVE CONSUMER EN-5.0 MOBILE BAR CODE SOLUTION PROVIDERS AND GAGEMENT 65READERS 26 11.2 INTERACTIVE NUTRITIONS INCREASES MAILING5.1 MOBILE BAR CODE SOLUTION PROVID- LIST BY 40% WITH QR CODE 67ERS 26 11.3 NEOMEDIA & PAPA JONES INNOVATIVE CAM-5.2 MOBILE BAR CODE READERS 28 PAIGN 686.0 STRATEGIES FOR MOBILE BAR CODE CAM- 11.4 ANALYZING STARBACKS MOBILE BLUE PRINT 70PAIGN 29 11.5 PAYPAL ROLLS OUT BARCODE PAYMENT IN6.1 TOP 15 THINGS MARKETER NEED TO KNOW UK 74ABOUT QR CODE 29 11.6 AUSTRALIAN POSTAL SERVICE-MOBILE CAM-6.2 TIPS FOR MOBILE BAR CODE CAM- PAIGN TO PROMOTE THE E POSTCARD 75PAIGN 37 11.7 BEEP.NL-MOBILE TICKETS FOR CINE-6.3 MOBILE BAR CODE BEST PRACTICES 39 ASTS 777.0 COUNTRY ANALYSIS 45 11.8 AMNESTY INTERNATIONAL-MOBILE TICKETS FOR7.1 USA 45 PROMOTION CAMPAIGN 787.2 EUROPE 46 11.9 MAGAZINE SWEEPSTAKES PROMOTION-SCAN7.3 ASIA- JAPAN 47 THE CODE TO WIN A I PAD. 797.4 TOP COUNTRIES USING QR CODE 49 11.10 VODAFONE LOAD A TICKET-THE MOBILE EVENT8.0 BUSINESS OPPORTUNITIES 51 TICKET 808.1 MOBILE SUBSCRIBERS WORLDWIDE 51 11.11 USPS-MOBILE BAR CODE IMPLEMENTATION 818.1.1 TOP MOBILE MARKETS 52 12.0 MOBILE BAR CODE TRENDS 848.2 EXPENDITURE ON MOBILE ADVERTISING AND MO- 13.0 THREE DIMENSIONAL (3D) BARCODES 89BILE MARKETING WORLDWIDE 52 14.0 MOBILE BAR CODES VS NFC 909.0 MOBILE HANDSET ADOPTION RATE FOR MOBILE 15.0 CONCLUSIONS AND RECOMMENDATIONS 91BAR CODE MARKETING 559.1 SMARTPHONE MARKET ANALYSIS 559.2 MOBILE TABLET AND E READER 5810.0 SUCCESSFUL MOBILE BAR CODE IMPLEMENTA-TION BY BRANDS 5910.1 QR CODE SMARTBOX FOR RESTAU-RANT 59 Tel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com
  • 4. Order Form Report Title Mobile Bar Code Marketing: Challenges, Opportunities, Global Outlook 2012-2017 License Type Single User License ………….....$ 1,995 USD Company-wide License……$ 4,995 USD Team License (2-5 people) …… $ 2,865 USD Other Licensing options available: Contact Mind Commerce Family/Surname First Name Position Company Address Country Post Code FAX Telephone Email Order Type Order by FAX at 1 877 646 3266 Card Number Expiration Date (MM/YY) CV Code Cardholder’s name Signature Billing Address Postcode Country Signature Date Online Ordering Customers can order online by visiting report web page: www.mindcommerce.com/Publications/MobileBarCodeMarketing2012.phpTel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com

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