Digital marketing guideline for prothom alo
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Digital marketing guideline for prothom alo



Few Digital Marketing guideline

Few Digital Marketing guideline



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Digital marketing guideline for prothom alo Digital marketing guideline for prothom alo Presentation Transcript

  • Experience Sharing Session
  • At a Glance of What we Heard…… • Digital Marketing Paradigm • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Social Media Marketing (SMM) • eCommerce • Web Technologies • Website Optimization & • Mobile Marketing (WAP & App) • Online Games Marketing • Online Reputation Management (ORM) • Affiliate Marketing • Video Marketing • Gamification
  • Digital Marketing Paradigm ….. Digital Marketing Institute: "the use of digital technologies to create an integrated, targeted and communications which help to acquire and retain customers while building deeper relationships with them.
  • Digital Platform/Technologies….. • Website / micro-site • Blog • Digital social networks. • E-mail • Augmented reality • Mobile technologies (RFID, mobile tagging, SMS, bluetooth) • Digital search platforms (Google, Yahoo, Bing, Wolfram Alpha, etc.) • Games & digital entertainment • Intelligent voice technologies • Video / digital TV
  • Growth of Web ….. Web 1 Web 2 Web 3 One Way Interactive Web 4
  • Digital Marketing Mix ….. Traditional Digital Brand to Consumer Consumer to Brand • • Product • Access • Place • Value (price that • Price provides value) • Promotion • Information / Education / Engagement
  • Digital Communication Strategy ….. EARNED PAID
  • Multidimensional Audience…
  • What we can Do….. Never give bad experience to customer, they share IT + experience News (site display, site down, relevant on-site info search, personalized edition, hour update show, no false info) Empower customer with superior access facility from Mgt + Distracted medium , i.e. Web, Mobile, Tablet, Apps, IT Games etc. Mkt Deploy Cross Channel Promotion for Each products Mkt /Services
  • SEM : What we can Do….. Context Aware Marketing: Push relevant news based on what reader are reading IT Intent based Marketing: Push relevant news based on IT what reader are searching in site PPC Marketing: Google Adwords campaign on Mkt particular news /products/ Video Marketing: Use Youtube to promote own video IT + / product marketing /News Video Marketing Mkt Re-Targeting: Track IP & Browser and Push news site IT whenever reader comes back
  • On- Site Prova Natok Related News Only
  • PPC …..
  • SEO : What we can Do….. Keyword Marketing: Use same keywords in URL, Title Tag, Meta Description & Body IT+ News Link building: Put source news link as reference. News Article Marketing: Hire blogger and put arcile to ? other blog site referencing news link Fix up broken page or write “no follow” in meta tag IT otherwise google remove page from Put attributes in words to all image IT Create HTML/XML Sitemap IT No hidden text/white page IT Attribute Image IT + News
  • SMM : What we can Do….. Vedio Markeitng: Already Shown IT+ News FB Marketing: Micro Site & Categorized Apps i.e. IT + Sports, Rosh-alo, Noksha, Breaking news etc. Mkt Photo Marketing: flickr, picasa, FB etc. Blog Marketing: Categorized Blog i.e. Editorial, IT + Sports, Political etc. News ppt/pdf file Marketing : Scribd / Slideshare News + Mkt Analytics Marketing: share Analytics Info in all Mkt medium
  • eCommerce : What we can Do….. Buy-Sell Auction Display Center + IT + Mkt
  • Web Technologies
  • In-Text Video In-Banner Video Partnering With ABP Marriage Print + Mobile / Tablet
  • Mobile Marketing (WAP + App) ….. WAP Site Already Has : Need Continuous Optimization/Up-gradation APP Has Symbian – On Process: Android, iOS, Windows Category wise Breaking News, Sports, Apps Entertainment, Noksha, LBS (Location BTS wise Wap Link / SMS to Mobile Based Service) News Subscriber: News Marketing Partnering with Mobile Company
  • Games Marketing: Engagement….. Online Gaming (Social + Multiplayer FB, Chrome + Downloadable) store etc. News Based Quiz On-Site , FB Mobile Gaming (Downloadable + Platform wise Mobile Social + MMG) Console Gaming Sony PSP, Ps Vita etc.
  • ORM… We can bring the solution + Can Sell
  • Affiliate Marketing …
  • Update on PALO FB Page Banner Ad on Prothom- FB Apps Mobile Apps Platform SMS to Mobile News Subscriber Akhoni will Sell Profite Share Enjoy Revenue
  • Launching Package Leader Board Reach 13 lac customer Get 30% Discount Video Ad Contact:
  • Gamification…
  • On News Site Stay Time Login by FB Personalize News Stream Page Views Get Like Score Level Badge Display Build Fan Score Set Like Network Share News Score Fan Activity Score Follow Engagement Loyalty