Digital marketing guideline for prothom alo
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Digital marketing guideline for prothom alo

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Few Digital Marketing guideline

Few Digital Marketing guideline

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Digital marketing guideline for prothom alo Digital marketing guideline for prothom alo Presentation Transcript

  • Welcomekabir@mindcommerce.com Experience Sharing Session
  • At a Glance of What we Heard…… • Digital Marketing Paradigm • Search Engine Marketing (SEM) • Search Engine Optimization (SEO) • Social Media Marketing (SMM) • eCommerce • Web Technologies • Website Optimization & Measurementkabir@mindcommerce.com • Mobile Marketing (WAP & App) • Online Games Marketing • Online Reputation Management (ORM) • Affiliate Marketing • Video Marketing • Gamification
  • Digital Marketing Paradigm ….. Digital Marketing Institute: "the use of digital technologies to create an integrated, targeted and measurablekabir@mindcommerce.com communications which help to acquire and retain customers while building deeper relationships with them.
  • Digital Platform/Technologies….. • Website / micro-site • Blog • Digital social networks. • E-mail • Augmented reality • Mobile technologies (RFID, mobile tagging, SMS,kabir@mindcommerce.com bluetooth) • Digital search platforms (Google, Yahoo, Bing, Wolfram Alpha, etc.) • Games & digital entertainment • Intelligent voice technologies • Video / digital TV
  • Growth of Web ….. Web 1 Web 2 Web 3 One Way Interactive Semantickabir@mindcommerce.com Web 4
  • Digital Marketing Mix ….. Traditional Digital Brand to Consumer Consumer to Brand • Solutionkabir@mindcommerce.com • Product • Access • Place • Value (price that • Price provides value) • Promotion • Information / Education / Engagement
  • Digital Communication Strategy ….. EARNED PAID OWNEDkabir@mindcommerce.com
  • Multidimensional Audience…..kabir@mindcommerce.com
  • What we can Do….. Never give bad experience to customer, they share IT + experience News (site display, site down, relevant on-site info search, personalized edition, hour update show, no false info) Empower customer with superior access facility from Mgt + Distracted medium , i.e. Web, Mobile, Tablet, Apps, IT +kabir@mindcommerce.com Games etc. Mkt Deploy Cross Channel Promotion for Each products Mkt /Services
  • SEM : What we can Do….. Context Aware Marketing: Push relevant news based on what reader are reading IT Intent based Marketing: Push relevant news based on IT what reader are searching in site PPC Marketing: Google Adwords campaign on Mkt particular news /products/Serviceskabir@mindcommerce.com Video Marketing: Use Youtube to promote own video IT + / product marketing /News Video Marketing Mkt Re-Targeting: Track IP & Browser and Push news site IT whenever reader comes back
  • kabir@mindcommerce.com
  • Keepkabir@mindcommerce.com On- Site Prova Natok Related News Only
  • kabir@mindcommerce.com PPC …..
  • kabir@mindcommerce.com
  • SEO : What we can Do….. Keyword Marketing: Use same keywords in URL, Title Tag, Meta Description & Body IT+ News Link building: Put source news link as reference. News Article Marketing: Hire blogger and put arcile to ? other blog site referencing news link Fix up broken page or write “no follow” in meta tag IT otherwise google remove page from enginekabir@mindcommerce.com Put attributes in words to all image IT Create HTML/XML Sitemap IT No hidden text/white page IT Attribute Image IT + News
  • kabir@mindcommerce.com
  • kabir@mindcommerce.com
  • SMM : What we can Do….. Vedio Markeitng: Already Shown IT+ News FB Marketing: Micro Site & Categorized Apps i.e. IT + Sports, Rosh-alo, Noksha, Breaking news etc. Mkt Photo Marketing: flickr, picasa, FB etc. Mktkabir@mindcommerce.com Blog Marketing: Categorized Blog i.e. Editorial, IT + Sports, Political etc. News ppt/pdf file Marketing : Scribd / Slideshare News + Mkt Analytics Marketing: share Analytics Info in all Mkt medium
  • kabir@mindcommerce.com
  • kabir@mindcommerce.com
  • eCommerce : What we can Do….. Buy-Sell Auction Display Center Saleskabir@mindcommerce.com + IT + Mkt
  • kabir@mindcommerce.com Web Technologies
  • kabir@mindcommerce.com In-Text Video In-Banner Video Partnering With ABP Marriage Print + Mobile / Tablet
  • kabir@mindcommerce.com
  • Mobile Marketing (WAP + App) ….. WAP Site Already Has : Need Continuous Optimization/Up-gradation APP Has Symbian – On Process: Android, iOS, Windows Category wise Breaking News, Sports, Apps Entertainment, Noksha, Rosh-Alokabir@mindcommerce.com LBS (Location BTS wise Wap Link / SMS to Mobile Based Service) News Subscriber: News Marketing Partnering with Mobile Company
  • Games Marketing: Engagement….. Online Gaming (Social + Multiplayer FB, Chrome + Downloadable) store etc. News Based Quiz On-Site , FB Appskabir@mindcommerce.com Mobile Gaming (Downloadable + Platform wise Mobile Social + MMG) Console Gaming Sony PSP, Ps Vita etc.
  • kabir@mindcommerce.com
  • kabir@mindcommerce.com
  • ORM…kabir@mindcommerce.com We can bring the solution + Can Sell
  • kabir@mindcommerce.com Affiliate Marketing …
  • Update on PALO FB Page Banner Ad on Prothom- alo.com FB Apps Platformkabir@mindcommerce.com Mobile Apps Platform SMS to Mobile News Subscriber Akhoni will Sell Profite Share Enjoy Revenue
  • Launching Package Leader Board Reach 13 lac customer Get 30% Discount Video Ad Contact: 01749484879kabir@mindcommerce.com
  • kabir@mindcommerce.com Gamification…
  • On News Site Stay Time Login by FB Personalize News Stream Page Views Get Like Score Level Badge Display Build Fan Score Set Like Network Share News Score Commentskabir@mindcommerce.com Fan Activity Score Follow Engagement Loyalty
  • kabir@mindcommerce.com
  • kabir@mindcommerce.com