Market Analysis and BenefitRealization Management (BRM)                          July 2011
Overview:Information Technology (IT) is a significant component of capital spending for most companies, represent-ing typi...
List of FiguresFigure 1: Estimated Actual and Projected Global Spending on IT from 2003 to 2013, Source: World Informa-tio...
Order Form        Report Title        Market Analysis and Benefit Realization Management (BRM) Solutions        License Ty...
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Market Analysis and Benefit Realization Management (BRM)

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Information Technology (IT) is a significant component of capital spending for most companies, representing
typically 50 % to 75 % of total expenditures. Benefit Realization Management (BRM) is an approach
used to identify, prioritize and optimize business benefits arising from IT projects, which cannot be done
effectively through traditional financial techniques. It is also known as value management and is an excellent
process for determining optimal investments in infrastructure, general IT, and support services.
This research is very valuable on its own and is also an excellent complement to other technology/market
research as an aid in the technology investment decision process.

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Market Analysis and Benefit Realization Management (BRM)

  1. 1. Market Analysis and BenefitRealization Management (BRM) July 2011
  2. 2. Overview:Information Technology (IT) is a significant component of capital spending for most companies, represent-ing typically 50 % to 75 % of total expenditures. Benefit Realization Management (BRM) is an approachused to identify, prioritize and optimize business benefits arising from IT projects, which cannot be doneeffectively through traditional financial techniques. It is also known as value management and is an excel-lent process for determining optimal investments in infrastructure, general IT, and support services.This research is very valuable on its own and is also an excellent complement to other technology/marketresearch as an aid in the technology investment decision process.Audience: Anyone involved in IT, infrastructure, network equipment, software, application (etc.) investment deci- sions, business case development, etc.Table of Contents:Chapter 1: Chapter 4:Introduction 4IT (Information Technology) Investment Manage- BRM Case Study 26ment: A Global Perspective 5 Vodaphone Customer Intelligence Case 26IT Investment Trend: A Global Perspective 5 Vodaphone PRINCE2 Case 28IT Investment: A Regional Distribution 6 SIGMA BRM Case 29Technology Trends that will lead IT Investment over Fujitsu Case30the Next Five Years: 7IT Project Paradox: A Common Failure 8 Chapter 5:Traditional IT Project Evaluation and Value Realiza-tion Limitation 8 BRM Application Related Issue 31Pros and Cons of commonly used Financial Tech- Issues Related with the Adoption of BRM 31niques 9 IT Managers Approach towards BRM 31IT Project Value Realization from Business Perspec- Business Managers Approach towards BRM 32tive and rationality of BRM (Benefit Realization Man- Major Challenge: Aligning BRM with Corporateagement) 10 Strategy 32 Emerging Issue of EPMO (Enterprise Project Man-Chapter 2: agement office) and BRM 32Benefit Realization Management (BRM) 11 Chapter 6:What is BRM? 11Why BRM? 11 Conclusions & Recommendations 34BRM for Whom? 12 Conclusion & Recommendation for Organization 34Fundamental process of BRM Approach 13 Recommendation for KDM (Key Decision Maker) 34Frameworks for BRM 14 Align IT with Corporate Strategy 34BRM Models15 Link Current Practice with BRM 36Cranfield BRM process model 16 Integrate BRM with Strategy Map37Active Benefit Realization (ABR) Model 17 Adopt a BRM Model 37Project Appraisal Method (PAM) BRM Model 18 Create EPMO (Enterprise Project Management Of-The DMR model for BRM 18 fice) 38 Recommendation for Business Manager 39Chapter 3: Recommendation for IT Manager40 Recommendation for EPMO and Project ManagerBRM Practice in Different Arena 20 (PM) 40ERP Implementation and BRM 20Telecom Project Value Optimization 21Institutional Innovation (Education Sector) 22Public Sector 23Developed Economy 25Emerging Economy25
  3. 3. List of FiguresFigure 1: Estimated Actual and Projected Global Spending on IT from 2003 to 2013, Source: World Informa-tion Services Technology Association (WITSA) Digital Plant, 2010 (October 2010) (Forecast in US$) 6Figure 2: Project management cycle shift: conventional vs. BRM approach 12Figure 3: Cranfield process model of benefit management (Source: Ward and Peppard, 2002)16Figure 4: Active benefit realization approach (Source: Remenyi & Sherwood-Smith, 2002) 17Figure 5: DMRs benefit realization 18Figure 6: The core element of the DMR result chain (source: Thorp, 1999, 2001) 19Figure 7: JISC institutional innovation program framework 23Figure 8: Public sector project management cycle 24Figure 9: The new IT alignment: IS capability and organizational performance (Source: Pappard & Ward,2004) 35Figure 10: The Application Services Portfolio and IT Infrastructure (Source: Pappard, 2003) 35Figure 11: Tasks need to accomplish in order to gain benefit from IT project 36Figure 12: Issues of BRM 36Figure 13: A Strategy Map (source: Robert S. Kaplan and David P. Norton) 37Figure 14: BRM strategy and positioning in organizational framework 38Figure 15: Suggested EPMO structure 39List of TablesTable 1: Territory wise % contribution to IT production and projected growth over 2014 6Table 2: Benefit frameworks (Sources: Shang and Seddon, 2002) 15
  4. 4. Order Form Report Title Market Analysis and Benefit Realization Management (BRM) Solutions License Type Single User License ………….....$ 495 USD Company-wide License……$ 995 USD Team License (2-5 people) …… $ 685 USD Other Licensing options available: Contact Mind Commerce Family/Surname First Name Position Company Address Country Post Code FAX Telephone Email Order Type Order by FAX at 1 877 646 3266 Card Number Expiration Date (MM/YY) CV Code Cardholder’s name Signature Billing Address Postcode Country Signature Date Online Ordering Customers can order online by visiting report web page: http://www.mindcommerce.com/Publications/BRM_Solutions.phpTel/FAX: 1-877-MINDCOM (646-3266) Email: info@mindcommerce.com www.mindcommerce.com

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