Market Analysis and Benefit Realization Management (BRM)
by Kabir Ahmad, Lead Researcher & Consultant on Gaming, Gamification, Gambling, 3G & LTE Market Applications, Social TV and Others at Mind Commerce on Mar 14, 2012
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Information Technology (IT) is a significant component of capital spending for most companies, representing...
Information Technology (IT) is a significant component of capital spending for most companies, representing
typically 50 % to 75 % of total expenditures. Benefit Realization Management (BRM) is an approach
used to identify, prioritize and optimize business benefits arising from IT projects, which cannot be done
effectively through traditional financial techniques. It is also known as value management and is an excellent
process for determining optimal investments in infrastructure, general IT, and support services.
This research is very valuable on its own and is also an excellent complement to other technology/market
research as an aid in the technology investment decision process.
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