From "Hot and Cool" to "Film and Database": Mapping New Media

Slide 1: From “Hot and Cool” to “Film and Database” Mapping New Media Concepts Kevin Brooks, NDSU

Slide 2: Overview Immediacy and Film and Hot and cool, hypermediacy, database, McLuhan, Bolter and Grusin, Manovich, Understanding Remediation (2000) Language of Media (1964) New Media (2002) The big triangle, map of the interface universe. McCloud, Understanding Comics (1993) 11/07/07 Brooks 2

Slide 3: McLuhan’s Media Temperatures Hot Cool Photograph Comics Radio Telephone Lecture Seminar Book Dialogue Film Television K-log Personal Blog CMS Facebook / Myspace Academic genres Personal genres 11/07/07 Brooks 3

Slide 4: Remediation The content of a new medium is an old (or another) medium. Immediacy Hypermediacy World Wide Web Virtual reality Ubiquitous computing Discrete elements combined: hypermediacy to immediacy. Video storytelling photos emails journal entries Film Web-based comparison of film adaptation of novel; text + video. Literature Social Political Economic Networks

Slide 5: Database Objects in a database can range from hot to cold; the interface (the metaphor or narrative) can be hot, cool, or abstract--so cool it burns? Simpsonize me! Hot Cool HCI objects objects Hypermediacy Immediacy “The Reality Effect” VR “Today I was an evil one” Film (Narrative) The Simpsons Movie High definition narrative. Low definition “narrative”. Principles of New Media: 1. Numerical representation, 2. modularity, 3. automation, 4. variability, 5. transcoding.

Slide 6: Big Triangle in its simplest form A visual heuristic for analyzing and generating visual/verbal communication

Slide 7: McCloud’s Triangle, Dotting the Lines Database Bolter and Grusin, “In an effort to avoid both Manovich’s New Media Principles; the technological determinism and determined engine under the interface: technology, we propose to treat social forces and Abstract representations technical forms 1. Numerical representation as two aspects of the same 2. Modularity phenomenon: to explore digital 3. Automation technologies themselves as Abstract art (visual and verbal): Lo 4. Variability hybrids of technical, Non-representational, highly demanding w 5. Transcoding material, social, de t) and economic fin ho Hypermediacy facets” (77). iti n( on Immediacy Myth: narratives itio (co and images are fin ol) archetypal: simple Realism as art de in presentation, but rich in meaning. in images and gh Hi words: immediately Film / narrative recognizable, but more than they appear. Clichés and icons are engaging and adaptable: Images and words strive for veracity “May the force be through labels, definitions, with you.” descriptions: scientistic discourse. Realistic images and Concrete representations Visual icons and scientific prose verbal cliches

Slide 8: Works Cited Bolter, Jay David & Grusin, Richard. (2000). Remediation: Understanding New Media. Cambridge, MA: MIT Press. ---. ￒￕRemediatingￕ McLuhan.ￓ (2005). The Legacy of McLuhan. Ed. Lance Strate and Edward Wachtel. Cresskill NJ: Hampont Press. 323-44 Manovich, Lev. (2002). The Language of New Media. Cambridge, MA: MIT Press. McCloud, Scott. (1994). Understanding Comics: The Invisible Art. 1993. NY: HarperCollins. McLuhan, Marshall. (1964). Understanding Media: The Extensions of Man. New York: Signet. Penrod, Diane. (2005). Composition in Convergence: The Impact of New Media on Writing Assessment. Mahwah NJ: Lawrence Erlbaum. Rice, Jeff. (2007). The Rhetoric of cool. Carbondale: Southern Illinois UP. Sorapure, Madeleine. (2004). "Five Principles of New Media: Or, Playing Lev Manovich." Kairos 8.2. Retrieved February 4, 2007 from http://kairos.technorhetoric.net/8.2/binder2.html?coverweb/sorapure/index.htm 11/07/07 Brooks 8