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Toms Shoes

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The success of Toms Shoes due to the help of the internet.

The success of Toms Shoes due to the help of the internet.


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Transcript

  • 1. SHOES FOR TOMORROW
  • 2. Background Information:
    • Started in 2006, traveled to Argentina
    • 3. One for One Business Plan
    • 4. Donated 10,000 pairs of shoes in 2006
    • 5. Since 2006, has donated over 150,000 pairs of shoes
  • How Did This Success Begin?
    • Website: www.tomsshoes.com
    • 6. Online store
    • 7. Describes movement
    • 8. Shows ways to get involved
    • 9. Internships
    • 10. Clubs on college campuses
    • 11. Toms Shoe Party
  • How Did This Success Begin?
    • Blake Mycoskie’s Blog:
    • 12. http://blakemycoskie.blogspot.com/
    • 13. Works as a journal: adventures from different trips
    • 14. Fansite: allows fans to share comments, help spread the movement
  • Facebook Buzz
    • Fans/Groups reached 10,000 in April, 2009
    • 15. Same month facebook reached 200 million users
    • 16. Creators of Facebook asked popular organizations who use facebook to create gifts.
    • 17. Parachute and Shoe
  • You Tube Buzz
    • TOMS You Tube Channel
    • 18. Videos made by fans
    • 19. Documents trips
    • 20. Promotional purposes
    • 21. For Tomorrow, shown at Tribeca film festival
    http://www.youtube.com/watch?v=Kt3BQQ6dQaQ
  • 22. Popularity
    • Carried in more than 300 stores
    • 23. Special shoe editions for retailers
    • 24. Rugby by Ralph Lauren
    • More press in magazines, news and television ad campaigns. Has popularity evolved more from these areas or has the internet been the main help?
    • 25. What do you believe was the most successful tool for Tom’s Shoes on the internet?
    CHANGING A LIFE BEGINS WITH A SIMPLE STEP…
  • 26. Sources:
    • http://www.dallasnews.com/sharedcontent/dws/fea/lifetravel/stories/DN-fdluxe_tomsshoes_1206fas.ART.State.Edition1.371e39.html
    • 27. http://www.youtube.com/watch?v=Kt3BQQ6dQaQ
    • 28. http://www.tomsshoes.com/default.asp
    • 29. http://blakemycoskie.blogspot.com/
    • 30. http://www.facebook.com/search/?q=TOMS+SHOES&init=quick#/tomsshoes?ref=search&sid=662022322.3505264520..1
    • 31. http://rugby.com/social_action/default.aspx?camp=AVEA_SEARCH_MSN_SocialActionTOMS