Comparative Retail Store Evaluation

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Hi..
I had conducted a web based freelance survey on Multi-Brand consumer electronics retailers in UAE.
Findings of the survey are quite interesting and can throw more light on comparative position of different multi-brand CE retailers.

Cheers.

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Comparative Retail Store Evaluation

  1. 1. Comparative Retail Store Analysis Consumer Electronics Hypermarkets
  2. 2. Objective Understand consumers’ perception 1 Measure relative performance of key retailers 2 Use the survey data for benchmarking and Improving retail store performance. 3
  3. 3. Methodology Research Type – Web Based Survey Research Tool – Questionnaire Type of Questions – Descriptive & Closed Ended Type of Data – Quantitative Unit of Analysis – Multi – Brand Consumer Electronic Retailers
  4. 4. Sampling Professional Network Personal network Referrals Sampling Method – Convenience Sampling
  5. 5. Process Web Based Email invitation Questionnaire Was was sent to sample prepared Population Responses Respondents Captured & Saved Took the survey Online. Email notification Data Analysed& sent to Presented Respondents
  6. 6. Survey Statistics Viewed 71 Started 57 Completed 52 Drop Outs 5 Completion Rate 91.23% Average Time: 4 min
  7. 7. Sample Profile Gender 80% 75% 70% 60% 50% 40% 30% 25% 20% 10% 0% Male Female
  8. 8. Age Group 66% 70% 60% 50% 40% 30% 23% 20% 9% 10% 2% 0% < 25 years 25 - 35 years 35 - 50 years > 50 89% respondents belonged to the following age group. 25 - 35 years & 35 - 50 years
  9. 9. Residence in UAE 90% 78% 80% 70% 60% 50% 40% 30% 16% 20% 5% 10% 0% Dubai Sharjah Ajman
  10. 10. Nationality 90% 79% 80% 70% 60% 50% 40% 30% 20% 7% 10% 5% 4% 0% India Pakistan Philippines Sri Lanka
  11. 11. Most Preferred Consumer Electronics Brand 60% 55% 50% 40% 30% 20% 13% 13% 10% 7% 7% 4% 2% 0% Sony Samsung LG Canon Panasonic JVC Other
  12. 12. How often do you purchase consumer electronics 45% 42% 40% 35% 31% 30% 25% 20% 15% 15% 13% 10% 5% 0% Once in 3 months Once in 6 months Once in a year Less often 73% respondents chose the following Once in a year or Less often.
  13. 13. Which is your most preferred consumer electronics retailer 50% 47% 45% 40% 35% 30% 25% 20% 18% 20% 15% 10% 10% 5% 2% 2% 0% 0% 85% respondents chose the following Sharaf DG Jumbo & Plug-ins
  14. 14. Which retailer consistently provides the best values for your money 50% 45% 45% 40% 35% 32% 30% 25% 20% 15% 13% 9% 10% 5% 2% 0% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 77% respondents chose the following Sharaf DG Hypermarkets
  15. 15. Which retailer is most likely to have what you want in stock 45% 40% 40% 35% 30% 25% 23% 21% 20% 15% 10% 8% 6% 5% 2% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 84% respondents chose the following Sharaf DG Jumbo Hypermarkets
  16. 16. Which retailer has the best advertised sales and specials 60% 48% 50% 40% 30% 24% 20% 15% 10% 7% 7% 0% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 72% respondents chose the following Sharaf DG Jumbo
  17. 17. Which retailer maintains the best price for most merchandise. 45% 42% 40% 40% 35% 30% 25% 20% 15% 13% 10% 4% 5% 2% 0% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 82% respondents chose the following Sharaf DG Hypermarkets
  18. 18. Which retailer has the lowest prices overall. 70% 58% 60% 50% 40% 33% 30% 20% 10% 7% 2% 0% 0% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 91% respondents chose the following Sharaf DG Hypermarkets
  19. 19. Which retailer provides the least value for your money 30% 28% 25% 22% 20% 20% 20% 15% 10% 4% 4% 5% 2% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 90% respondents chose the following Hypermarkets Sharaf DG Plug-ins & Jumbo.
  20. 20. Which retailer has the highest prices overall 35% 31% 30% 29% 25% 20% 17% 14% 15% 10% 7% 5% 2% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 60% respondents chose the following Plug-ins Jumbo
  21. 21. Which retailer has the best trained staff 50% 43% 45% 40% 35% 33% 30% 25% 20% 15% 10% 7% 7% 7% 5% 2% 2% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 76% respondents chose the following Sharaf DG jumbo
  22. 22. Which retailer has the most convenient store layout for shopping? 40% 36% 35% 30% 24% 25% 20% 18% 15% 10% 7% 7% 7% 5% 2% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 60% respondents chose the following Sharaf DG Jumbo
  23. 23. Which retailer has the highest customer service level 45% 40% 40% 35% 30% 25% 25% 20% 17% 15% 10% 10% 6% 5% 2% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 65% respondents chose the following Sharaf DG Hypermarkets
  24. 24. Which retailer has the widest selection of multinational brands 50% 47% 45% 40% 35% 30% 25% 20% 20% 13% 13% 15% 10% 7% 5% 0% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 67% respondents chose the following Sharaf DG Hypermarkets
  25. 25. Which retailer you are most likely to recommend to family & friends 60% 52% 50% 40% 30% 20% 20% 16% 10% 6% 4% 2% 0% 0% Switch Sharaf DG E-Max plug-ins Jackeys Jumbo Hypermarkets 72% respondents chose the following Sharaf DG Hypermarkets
  26. 26. Summary Sharaf DG enjoys major share of consumers’ mind and seems to be winning consumers’ overall confidence. Plug-ins seems to be loosing the first mover’s advantage it used to enjoy. Distributor – retailer multi-brand retail chain such as SWITCH finding it difficult to make an impact on consumers’ mind. Large format retailers such as E-Max and new entrants such as EON and E-City face an uphill task in winning consumers’ mind – share and driving consumers to the retail stores. Further qualitative research needs to be conducted in order to understand the reason behind the survey’s finding and accordingly create a long term strategic plan.
  27. 27. Thank You

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