• Save
Market Intellegence Solution - Mobile Technology
Upcoming SlideShare
Loading in...5
×
 

Market Intellegence Solution - Mobile Technology

on

  • 2,935 views

Market Intellegence Solution - Mobile Technology

Market Intellegence Solution - Mobile Technology

Statistics

Views

Total Views
2,935
Views on SlideShare
2,906
Embed Views
29

Actions

Likes
19
Downloads
0
Comments
1

2 Embeds 29

http://www.slideshare.net 28
http://www.brijj.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Market Intellegence Solution - Mobile Technology Market Intellegence Solution - Mobile Technology Presentation Transcript

  • KNOWLEDGE PARTNERSHIP
  • Design and Execution, not just advice but Action and RESULTS!
  • THE MOBILE REVOLUTION
  • DIGITAL WORLD IS CONSTANTLY EVOLVING
  • CONNECTED WORLD IS GOING “ ”
  • REACHING 80% OF THE WORLD’S POPULATION
  • INDIAN MOBILE WORLD
  • INDIAN MOBILE LANDSCAPE – FEATURES 2nd Largest mobile market, lead by none other than China. Fastest growing market in terms of net subscribers added per month. Country’s fastest growing sector over past 5 years. One out of every three mobile user is from rural or semi-urban area. One out of every four mobile subscriber use GSM technology. Average revenue per user as well as cost per minute lowest in the world (low income ). Highest per user talk time consumption. Multi Regional (28 states), Multi Lingual (22 official languages) , Multi Cultural. The most popular Value added service “Morse code!“ i.e. “missed call”, followed by SMS. Data enabled mobile phone is fastest growing mobile handset segment.
  • INDIAN MOBILE LANDSCAPE – FACTS Size of Telecom Market will be 45 Billion US$ by end of current year. 22% of all Indians are mobile enabled. 8 Million subscribers are added every month. Compounded customer growth of around 46.8% p.a. for the last 5 years. 100 million mobile subscriber are rural. Average revenue per user 3 US$ per Month. Highest per user talk time consumption 456 minutes. Urban Tele-density around 68% against 10 % for Rural areas. More user have access to wireless internet than wired internet. 10% of broadband users will have mobile access by end of current year. 70% of data communication users are unwired. Contribution of VAS will be around 11.7% by end of current year.
  • INDIAN MOBILE LANDSCAPE – STORY SO FAR 16 180 14 14 157.58 14 160 12 140 120 10 96.63 100 8 80 6 6 60 51.53 4 3.58 40 2 33.31 2 1.6 20 13 0.44 0.44 0.4 1.88 3.58 6.5 0.32 0 0.88 1.2 0
  • INDIAN MOBILE LANDSCAPE – FUTURE
  • INDIAN MOBILE LANDSCAPE – CHALLENGES
  • Next Operational Support Systems (OSS) Business Support Systems (BSS) Enterprise Support Systems (ESS) Generation Environment Network Smart and Retail Customer Telco Billing Rating Marketing Settlement Head Office Telco Management Hand Held Management and Mediation Devices Future Sustainability NGN – Nest Future Handset PDA Future Telco Retail Social Anthropology Strategic Foresight and Future Telco Future Telco Future Telco Policy and Renewable Resources Generation and Hand Held Model and Ethno-graphics Future Management Markets and Interconnect Legislation Management Network Devices Landscape Demographics Landscape Wholesale Architectures 4G Smart Device Contracts and / Edge Propositions Agreements Strategy and Hydroelectricity 4G / Edge MVNO / VPN Telco Retail Customer Offer, ETOM Customer Insight & Enterprise Risk Enterprise Governance, Solar, Wind and Tidal Cellular Propositions Smart Proposition and Experience and Journey Telco Consolidation and Loyalty Strategy Management Reporting & Controls Planning Power Geothermal Network Metering -Planning Customer Offer Planning Convergence Customer Profiling, Framework ©s -IFRS Energy Planning and Transition Product / Service Micro-marketing and Mediation Rating and Telco Streaming and - Outsights -COBIT Bio-fuels UMTS / GPRS 3G Electronic Toll & Packaging and Mass-customisation Billing IS / IT Planning and Segmentation - COSO -SOX Rollout Congestion Mgt. Development Strategy Business Micro-Generation Inventory Smart Metering and Retail Operations Customer Relationship Mediation, Rating and Product / Tariff Contracts and Enterprise Performance CHP Combined Heat & Provisioning IDEX Energy Data Value Chain Management Business Telco Billing Business Management Settlements Managements Operations Power Work Scheduling Management Management Operating Model (CRM Operating Model (BOM) Campaign Balancing, & DWH / BI Civil Engineering Job Electronic Traffic BOM) Management Optimisation Analytics Environment Management Management Data Mining Management Enterprise Asset and Environment Network Smart Meter Supply Chain, EPOS, Customer Domain Mediation Rating and Telco PLCM / CRM Contracts and Financials and Management Infrastructure Infrastructure Retail Architecture Billing Architecture Architecture Settlements Settlements Architecture Architecture Architecture Architecture MVNO Merchandising Customer Profiling, Architecture Enterprise Document / VPN Platforms Architecture Streaming and Management Segmentation Solution Asset and Environment Network Smart Meter Supply Chain , EPOS, Contact Centre Mediation Rating and Telco PIMS / CRM Contracts and Enterprise Performance Management Solution Infrastructure Information Retail Solution Design g Billing Solution Design Contact and Settlements Management Architecture Design Management Management Merchandising Campaign Management DWH and BI Architecture Solution Design MVNO / VPN Solution Design Management Solution Design Solution Design Solution Design Systems Plant, Building, Site and GIS Mapping and Energy Data Supply Chain Contact Centre and Telco Billing and Collection PIMS Systems CRM Contracts and Oracle e-business Suite, Environment Network Collection and EPOS / Retail Customer Systems Systems Systems Settlements BRM, CRM COTS IS Management Management Systems Gazetteer Aggregation Systems and CRM Oracle CRM Oracle BRM Campaign Management Retail, Ent. Portal, MDM, Network Systems Systems COTS CRM SingleView Management Systems Pi, FI CO SD BPEM, SEM, Monitoring & MVNO / VPN Meter Unica / Cognos Amdocs Systems SSM. BI and BW Control Systems Network Clarity Keenan IBM FileNet, ECM Management Onyx Geneva Infrastructure Telco Network Network Smart Device Business Continuity Multi-media Channel Multi-media Channel On-demand Virtualisation, Desktop Services Infrastructure Security Infrastructure Disaster Recovery Access and Fulfilment Access and Fulfilment Computing and Automation Client Inventory, Management Telco Network Anti-trafficking Management EPOS Network Avaya, Genesys, Nortel Document Print Shared Services On-demand Provisioning, Help Desk Monitoring and Control and Counter- Standardised Switches Management VR IVR / Diallers Computing and and Support terrorist Terminating Diallers / Routers Cisco Routers Shared Services Business Continuity measures Equipment
  • MOBILE VALUE ADDED SERVICES
  • MOBILE VAS - AFFECTING ALL ASPECTS OF LIFE • 5 of the top 10 bestselling novels in Japan were written on a mobile • 31% of global music spend is mobile • 20% Japanese use e-money • About 6.5M in the U.S watched videos on their phones in August • mChek is already being used by 500,000 people in India
  • MOBILE VAS - CATEGORIES
  • MOBILE VAS - PILLARS
  • MOBILE VAS - ECOSYSTEM
  • MOBILE VAS – ECOSYSTEM EVOLUTION
  • MOBILE VAS - DRIVERS
  • MOBILE VAS - BARRIERS
  • MOBILE ENTERTAINMENT
  • MOBILE ENTERTAINMENT MARKET
  • MOBILE SOCIAL WEB
  • SEMANTICS – ENABLING SOCIAL TECHNOLOGY
  • SOCIAL WEB - APPLICATIONS LANDSCAPE 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
  • SOCIAL WEB – CONVERSATION REDEFINED
  • SOCIAL WEB – BRINGING CUSTOMER TO THE CENTER
  • SOCIAL WEB – TRENDS, HYPE CYCLE
  • SOCIAL WEB – DEGREES OF INTERACTION
  • MOBILE SOCIAL WEB – MOBILE 2.0
  • MOBILE SOCIAL WEB – KEYS TO SUCCESS
  • MOBILE MARKETING & ADVERTISING
  • THE FUTURE OF MARKETING
  • WHEELS OF SOCIAL MARKETING
  • SOCIAL MARKETING – GENNEXT BRANDING
  • SOCIAL MARKETING – TWO SIDES OPPORTUNITY RISK Closer customer Brand embarrassment engagement, Brand erosion Authentic passion for brand Customer indifference Unwanted exposure Faster product development Negative activism Greater profits Lower profits
  • MARKET SIZE
  • 1 2 4 3
  • Extensive Expertise in Marketing Building Viable Strategy Business Development Models Experience Extensive Un-Rivaled Experience Connections with within New Partnership and Traditional Building Media
  • WHY K360
  • A RELATIONSHIP WHICH DELIVERS EXCELLENT UNDERSTANDING OF MEDIA (NEW & TRAD.) EXPERTISE IN TECHNOLOGY (PAST, PRESENT, FUTURE) EXTENSIVE EXPOSURE TO BEST PRACTICES AND TOOLS INTENSE PASSION TO COMMUNICATE AND TELL STORIES.
  • WHO WE ARE Planners Strategists Media Researchers Experts We Are A Mix of
  • K360 - FROM IDEAS TO MARKET
  • K360 – KNOW YOUR MARKETPLACE BETTER K360 provides an efficient method to K360 provides an effective solution keep an eye on your Industry. for businesses to leverage its • Know what is happening before industry research and analysis others. knowledge base, infrastructure, • Identify directions and dynamics of experience and expertise. your industry. K360s’ solutions are not just research K360 provides information pertaining documents but also about identifying to a whole gamut of activities in the new technologies, track segments, value chain, including decisions flow implantations of events, sales right from raw material sourcing to prospecting, pricing, demand manufacturing to distribution channel forecasting and exploring new market to end consumer. opportunities.
  • Extend Your Reach EMail Skype + 91 98982 69489 k360 info@k360.in Call