INDIAN MOBILE LANDSCAPE – FEATURES
2nd Largest mobile market, lead by none other than China.
Fastest growing market in terms of net subscribers added per month.
Country’s fastest growing sector over past 5 years.
One out of every three mobile user is from rural or semi-urban area.
One out of every four mobile subscriber use GSM technology.
Average revenue per user as well as cost per minute lowest in the world (low income ).
Highest per user talk time consumption.
Multi Regional (28 states), Multi Lingual (22 official languages) , Multi Cultural.
The most popular Value added service “Morse code!“ i.e. “missed call”, followed by
Data enabled mobile phone is fastest growing mobile handset segment.
INDIAN MOBILE LANDSCAPE – FACTS
Size of Telecom Market will be 45 Billion US$ by end of current year.
22% of all Indians are mobile enabled.
8 Million subscribers are added every month.
Compounded customer growth of around 46.8% p.a. for the last 5 years.
100 million mobile subscriber are rural.
Average revenue per user 3 US$ per Month.
Highest per user talk time consumption 456 minutes.
Urban Tele-density around 68% against 10 % for Rural areas.
More user have access to wireless internet than wired internet.
10% of broadband users will have mobile access by end of current year.
70% of data communication users are unwired.
Contribution of VAS will be around 11.7% by end of current year.
INDIAN MOBILE LANDSCAPE – STORY SO FAR
14 14 157.58
4 3.58 40
2 1.6 20
13 0.44 0.44 0.4
1.88 3.58 6.5 0.32
0 0.88 1.2 0
MOBILE VAS - AFFECTING ALL ASPECTS OF LIFE
• 5 of the top 10 bestselling novels in Japan were
written on a mobile
• 31% of global music spend is mobile
• 20% Japanese use e-money
• About 6.5M in the U.S watched videos on their
phones in August
• mChek is already being used by 500,000 people in
MOBILE VAS - CATEGORIES
MOBILE VAS - PILLARS
MOBILE VAS - ECOSYSTEM
MOBILE VAS – ECOSYSTEM EVOLUTION
MOBILE VAS - DRIVERS
MOBILE VAS - BARRIERS
MOBILE ENTERTAINMENT MARKET
MOBILE SOCIAL WEB
SEMANTICS – ENABLING SOCIAL TECHNOLOGY
SOCIAL WEB - APPLICATIONS LANDSCAPE
SOCIAL WEB – CONVERSATION REDEFINED
SOCIAL WEB – BRINGING CUSTOMER TO THE CENTER
SOCIAL WEB – TRENDS, HYPE CYCLE
SOCIAL WEB – DEGREES OF INTERACTION
MOBILE SOCIAL WEB – MOBILE 2.0
MOBILE SOCIAL WEB – KEYS TO SUCCESS
MOBILE MARKETING & ADVERTISING
THE FUTURE OF MARKETING
WHEELS OF SOCIAL MARKETING
SOCIAL MARKETING – GENNEXT BRANDING
SOCIAL MARKETING – TWO SIDES
Closer customer Brand embarrassment
Authentic passion for brand
Faster product development
Greater profits Lower profits
with within New
Partnership and Traditional
A RELATIONSHIP WHICH DELIVERS
EXCELLENT UNDERSTANDING OF MEDIA (NEW & TRAD.)
EXPERTISE IN TECHNOLOGY (PAST, PRESENT, FUTURE)
EXTENSIVE EXPOSURE TO BEST PRACTICES AND TOOLS
INTENSE PASSION TO COMMUNICATE AND TELL STORIES.
WHO WE ARE
We Are A
K360 - FROM IDEAS TO MARKET
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industry research and analysis others.
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K360 provides information pertaining
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to a whole gamut of activities in the
new technologies, track segments,
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