KNOWLEDGE PARTNERSHIP
Design
     and
Execution,
not just advice
      but
 Action
   and
RESULTS!
THE MOBILE REVOLUTION
DIGITAL WORLD IS CONSTANTLY EVOLVING
CONNECTED WORLD IS GOING “   ”
REACHING 80% OF THE WORLD’S POPULATION
INDIAN MOBILE WORLD
INDIAN MOBILE LANDSCAPE – FEATURES
2nd Largest mobile market, lead by none other than China.

Fastest growing market in te...
INDIAN MOBILE LANDSCAPE – FACTS
Size of Telecom Market will be 45 Billion US$ by end of current year.
22% of all Indians a...
INDIAN MOBILE LANDSCAPE – STORY SO FAR



   16                                                                      180
 ...
INDIAN MOBILE LANDSCAPE – FUTURE
INDIAN MOBILE LANDSCAPE – CHALLENGES
Next                        Operational Support Systems (OSS)                                              Business Suppor...
MOBILE VALUE ADDED SERVICES
MOBILE VAS - AFFECTING ALL ASPECTS OF LIFE

                • 5 of the top 10 bestselling novels in Japan were
           ...
MOBILE VAS - CATEGORIES
MOBILE VAS - PILLARS
MOBILE VAS - ECOSYSTEM
MOBILE VAS – ECOSYSTEM EVOLUTION
MOBILE VAS - DRIVERS
MOBILE VAS - BARRIERS
MOBILE ENTERTAINMENT
MOBILE ENTERTAINMENT MARKET
MOBILE SOCIAL WEB
SEMANTICS – ENABLING SOCIAL TECHNOLOGY
SOCIAL WEB - APPLICATIONS LANDSCAPE
100%
 90%
 80%
 70%
 60%
 50%
 40%
 30%
 20%
 10%
  0%
SOCIAL WEB – CONVERSATION REDEFINED
SOCIAL WEB – BRINGING CUSTOMER TO THE CENTER
SOCIAL WEB – TRENDS, HYPE CYCLE
SOCIAL WEB – DEGREES OF INTERACTION
MOBILE SOCIAL WEB – MOBILE 2.0
MOBILE SOCIAL WEB – KEYS TO SUCCESS
MOBILE MARKETING & ADVERTISING
THE FUTURE OF MARKETING
WHEELS OF SOCIAL MARKETING
SOCIAL MARKETING – GENNEXT BRANDING
SOCIAL MARKETING – TWO SIDES


  OPPORTUNITY                         RISK
       Closer customer          Brand embarrassm...
MARKET SIZE
1

2



            4




    3
Extensive
               Expertise in
 Marketing
              Building Viable
   Strategy
                 Business
Devel...
WHY K360
A RELATIONSHIP WHICH DELIVERS

EXCELLENT UNDERSTANDING OF MEDIA (NEW & TRAD.)


EXPERTISE IN TECHNOLOGY (PAST, PRESENT, FU...
WHO WE ARE


               Planners          Strategists




                                               Media
 Resear...
K360 - FROM IDEAS TO MARKET
K360 – KNOW YOUR MARKETPLACE BETTER

                                         K360 provides an efficient method to
 K360 p...
Extend Your Reach
                                         EMail
                          Skype




       + 91 98982 694...
Market Intellegence Solution - Mobile Technology
Market Intellegence Solution - Mobile Technology
Market Intellegence Solution - Mobile Technology
Market Intellegence Solution - Mobile Technology
Market Intellegence Solution - Mobile Technology
Market Intellegence Solution - Mobile Technology
Market Intellegence Solution - Mobile Technology
Market Intellegence Solution - Mobile Technology
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Market Intellegence Solution - Mobile Technology

  1. 1. KNOWLEDGE PARTNERSHIP
  2. 2. Design and Execution, not just advice but Action and RESULTS!
  3. 3. THE MOBILE REVOLUTION
  4. 4. DIGITAL WORLD IS CONSTANTLY EVOLVING
  5. 5. CONNECTED WORLD IS GOING “ ”
  6. 6. REACHING 80% OF THE WORLD’S POPULATION
  7. 7. INDIAN MOBILE WORLD
  8. 8. INDIAN MOBILE LANDSCAPE – FEATURES 2nd Largest mobile market, lead by none other than China. Fastest growing market in terms of net subscribers added per month. Country’s fastest growing sector over past 5 years. One out of every three mobile user is from rural or semi-urban area. One out of every four mobile subscriber use GSM technology. Average revenue per user as well as cost per minute lowest in the world (low income ). Highest per user talk time consumption. Multi Regional (28 states), Multi Lingual (22 official languages) , Multi Cultural. The most popular Value added service “Morse code!“ i.e. “missed call”, followed by SMS. Data enabled mobile phone is fastest growing mobile handset segment.
  9. 9. INDIAN MOBILE LANDSCAPE – FACTS Size of Telecom Market will be 45 Billion US$ by end of current year. 22% of all Indians are mobile enabled. 8 Million subscribers are added every month. Compounded customer growth of around 46.8% p.a. for the last 5 years. 100 million mobile subscriber are rural. Average revenue per user 3 US$ per Month. Highest per user talk time consumption 456 minutes. Urban Tele-density around 68% against 10 % for Rural areas. More user have access to wireless internet than wired internet. 10% of broadband users will have mobile access by end of current year. 70% of data communication users are unwired. Contribution of VAS will be around 11.7% by end of current year.
  10. 10. INDIAN MOBILE LANDSCAPE – STORY SO FAR 16 180 14 14 157.58 14 160 12 140 120 10 96.63 100 8 80 6 6 60 51.53 4 3.58 40 2 33.31 2 1.6 20 13 0.44 0.44 0.4 1.88 3.58 6.5 0.32 0 0.88 1.2 0
  11. 11. INDIAN MOBILE LANDSCAPE – FUTURE
  12. 12. INDIAN MOBILE LANDSCAPE – CHALLENGES
  13. 13. Next Operational Support Systems (OSS) Business Support Systems (BSS) Enterprise Support Systems (ESS) Generation Environment Network Smart and Retail Customer Telco Billing Rating Marketing Settlement Head Office Telco Management Hand Held Management and Mediation Devices Future Sustainability NGN – Nest Future Handset PDA Future Telco Retail Social Anthropology Strategic Foresight and Future Telco Future Telco Future Telco Policy and Renewable Resources Generation and Hand Held Model and Ethno-graphics Future Management Markets and Interconnect Legislation Management Network Devices Landscape Demographics Landscape Wholesale Architectures 4G Smart Device Contracts and / Edge Propositions Agreements Strategy and Hydroelectricity 4G / Edge MVNO / VPN Telco Retail Customer Offer, ETOM Customer Insight & Enterprise Risk Enterprise Governance, Solar, Wind and Tidal Cellular Propositions Smart Proposition and Experience and Journey Telco Consolidation and Loyalty Strategy Management Reporting & Controls Planning Power Geothermal Network Metering -Planning Customer Offer Planning Convergence Customer Profiling, Framework ©s -IFRS Energy Planning and Transition Product / Service Micro-marketing and Mediation Rating and Telco Streaming and - Outsights -COBIT Bio-fuels UMTS / GPRS 3G Electronic Toll & Packaging and Mass-customisation Billing IS / IT Planning and Segmentation - COSO -SOX Rollout Congestion Mgt. Development Strategy Business Micro-Generation Inventory Smart Metering and Retail Operations Customer Relationship Mediation, Rating and Product / Tariff Contracts and Enterprise Performance CHP Combined Heat & Provisioning IDEX Energy Data Value Chain Management Business Telco Billing Business Management Settlements Managements Operations Power Work Scheduling Management Management Operating Model (CRM Operating Model (BOM) Campaign Balancing, & DWH / BI Civil Engineering Job Electronic Traffic BOM) Management Optimisation Analytics Environment Management Management Data Mining Management Enterprise Asset and Environment Network Smart Meter Supply Chain, EPOS, Customer Domain Mediation Rating and Telco PLCM / CRM Contracts and Financials and Management Infrastructure Infrastructure Retail Architecture Billing Architecture Architecture Settlements Settlements Architecture Architecture Architecture Architecture MVNO Merchandising Customer Profiling, Architecture Enterprise Document / VPN Platforms Architecture Streaming and Management Segmentation Solution Asset and Environment Network Smart Meter Supply Chain , EPOS, Contact Centre Mediation Rating and Telco PIMS / CRM Contracts and Enterprise Performance Management Solution Infrastructure Information Retail Solution Design g Billing Solution Design Contact and Settlements Management Architecture Design Management Management Merchandising Campaign Management DWH and BI Architecture Solution Design MVNO / VPN Solution Design Management Solution Design Solution Design Solution Design Systems Plant, Building, Site and GIS Mapping and Energy Data Supply Chain Contact Centre and Telco Billing and Collection PIMS Systems CRM Contracts and Oracle e-business Suite, Environment Network Collection and EPOS / Retail Customer Systems Systems Systems Settlements BRM, CRM COTS IS Management Management Systems Gazetteer Aggregation Systems and CRM Oracle CRM Oracle BRM Campaign Management Retail, Ent. Portal, MDM, Network Systems Systems COTS CRM SingleView Management Systems Pi, FI CO SD BPEM, SEM, Monitoring & MVNO / VPN Meter Unica / Cognos Amdocs Systems SSM. BI and BW Control Systems Network Clarity Keenan IBM FileNet, ECM Management Onyx Geneva Infrastructure Telco Network Network Smart Device Business Continuity Multi-media Channel Multi-media Channel On-demand Virtualisation, Desktop Services Infrastructure Security Infrastructure Disaster Recovery Access and Fulfilment Access and Fulfilment Computing and Automation Client Inventory, Management Telco Network Anti-trafficking Management EPOS Network Avaya, Genesys, Nortel Document Print Shared Services On-demand Provisioning, Help Desk Monitoring and Control and Counter- Standardised Switches Management VR IVR / Diallers Computing and and Support terrorist Terminating Diallers / Routers Cisco Routers Shared Services Business Continuity measures Equipment
  14. 14. MOBILE VALUE ADDED SERVICES
  15. 15. MOBILE VAS - AFFECTING ALL ASPECTS OF LIFE • 5 of the top 10 bestselling novels in Japan were written on a mobile • 31% of global music spend is mobile • 20% Japanese use e-money • About 6.5M in the U.S watched videos on their phones in August • mChek is already being used by 500,000 people in India
  16. 16. MOBILE VAS - CATEGORIES
  17. 17. MOBILE VAS - PILLARS
  18. 18. MOBILE VAS - ECOSYSTEM
  19. 19. MOBILE VAS – ECOSYSTEM EVOLUTION
  20. 20. MOBILE VAS - DRIVERS
  21. 21. MOBILE VAS - BARRIERS
  22. 22. MOBILE ENTERTAINMENT
  23. 23. MOBILE ENTERTAINMENT MARKET
  24. 24. MOBILE SOCIAL WEB
  25. 25. SEMANTICS – ENABLING SOCIAL TECHNOLOGY
  26. 26. SOCIAL WEB - APPLICATIONS LANDSCAPE 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
  27. 27. SOCIAL WEB – CONVERSATION REDEFINED
  28. 28. SOCIAL WEB – BRINGING CUSTOMER TO THE CENTER
  29. 29. SOCIAL WEB – TRENDS, HYPE CYCLE
  30. 30. SOCIAL WEB – DEGREES OF INTERACTION
  31. 31. MOBILE SOCIAL WEB – MOBILE 2.0
  32. 32. MOBILE SOCIAL WEB – KEYS TO SUCCESS
  33. 33. MOBILE MARKETING & ADVERTISING
  34. 34. THE FUTURE OF MARKETING
  35. 35. WHEELS OF SOCIAL MARKETING
  36. 36. SOCIAL MARKETING – GENNEXT BRANDING
  37. 37. SOCIAL MARKETING – TWO SIDES OPPORTUNITY RISK Closer customer Brand embarrassment engagement, Brand erosion Authentic passion for brand Customer indifference Unwanted exposure Faster product development Negative activism Greater profits Lower profits
  38. 38. MARKET SIZE
  39. 39. 1 2 4 3
  40. 40. Extensive Expertise in Marketing Building Viable Strategy Business Development Models Experience Extensive Un-Rivaled Experience Connections with within New Partnership and Traditional Building Media
  41. 41. WHY K360
  42. 42. A RELATIONSHIP WHICH DELIVERS EXCELLENT UNDERSTANDING OF MEDIA (NEW & TRAD.) EXPERTISE IN TECHNOLOGY (PAST, PRESENT, FUTURE) EXTENSIVE EXPOSURE TO BEST PRACTICES AND TOOLS INTENSE PASSION TO COMMUNICATE AND TELL STORIES.
  43. 43. WHO WE ARE Planners Strategists Media Researchers Experts We Are A Mix of
  44. 44. K360 - FROM IDEAS TO MARKET
  45. 45. K360 – KNOW YOUR MARKETPLACE BETTER K360 provides an efficient method to K360 provides an effective solution keep an eye on your Industry. for businesses to leverage its • Know what is happening before industry research and analysis others. knowledge base, infrastructure, • Identify directions and dynamics of experience and expertise. your industry. K360s’ solutions are not just research K360 provides information pertaining documents but also about identifying to a whole gamut of activities in the new technologies, track segments, value chain, including decisions flow implantations of events, sales right from raw material sourcing to prospecting, pricing, demand manufacturing to distribution channel forecasting and exploring new market to end consumer. opportunities.
  46. 46. Extend Your Reach EMail Skype + 91 98982 69489 k360 info@k360.in Call

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