Courier-Journal MediaDigital Capabilities
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comIt use to be so easy…Now I ha...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comWe can help…Display• Courier-...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comVisitors Come to courier-jour...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comcourier-journal.com Monthly V...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comTablet EngagementEngagement C...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comMobile Ads• Average 65,000 un...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comHigh Impact Creative DisplayH...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comScreen Capture Data Fed Ad Un...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comHigh Impact Creative DisplayI...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comAd3 Unit OptionsFeatures: Cho...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comWhat is Retargeting?Retargeti...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comHow it works?
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comExample ReportingDate Range: ...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comConfidential – Property of Co...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comHomepage Re-skin•Sold in one ...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comPushdown or Pencil Ad•Sold in...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comInterstitial•Sold in one dayi...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comPage Curl•Sold in one dayincr...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comVideo Pre and Post-Roll with ...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comFixed Ad Unit•Stays fixed ona...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comFloat Over•Sold by CPM•Runs a...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comFloat-over ad and screen capt...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comSynced Ad Unit with CalendarC...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comData fed ad UnitsClick ad to ...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comRollover ad unitsClick ad to ...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comInteractive and Dynamic Gamin...
Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comThanksThanksErik HeltonSr. Di...
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2012 capabilities 2.7

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2012 capabilities 2.7

  1. 1. Courier-Journal MediaDigital Capabilities
  2. 2. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comIt use to be so easy…Now I have to consider all of these? We can help!
  3. 3. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comWe can help…Display• Courier-journal .com,Yahoo.com Networkand Ad Network•Targeting•Demo•Geo•Behavior•Day Parting•FrequencyCapping•RetargetingSearch•Search EngineOptimization (SEO)•Pay-Per-ClickAdvertising (PPC)•Local Optimization(Maps)Email•Targeted EmailMarketing•Opt-in email withmgmt for retention•Emails availableinside and outsideDMA•530,000 emails inLouisville DMASocial•Social page creationand mgmt.•FacebookAdvertising•Customized contentand app creation•Social KeywordListeningMobile•Display Targeting•Geo,•Section•Mobile LandingPages•SMS Text advertising
  4. 4. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comVisitors Come to courier-journal.com FrequentlyThroughout the Day For Breaking News and UpdatesSource: Site Catalyst OmnitureMost important…courier-journal.com delivers results• courier-journal.comaverages over 18million page viewsevery month• 1.8 million uniquevisitors go to courier-journal.com eachmonth to read not onlyour breaking news butalso catch up onsports updates and toplan entertainmentand shopping• We average 7 pagesper visit
  5. 5. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comcourier-journal.com Monthly Visitor Profile:• 48% are female• 52% are male• 38% are age 18-34• 33% are age 35-49• 29% are age 50+• 75% are college educated• 24% have $100,000+ household incomes• 41% have $75,000+ household incomes• 67% have $50,000+ household incomes• 45% are families with children under 18• 75% are homeowners• 82% have shopped online in the past yearSource: Scarborough Research 2012, Release 2Courier-journal.com Visitors RepresentStrong Potential For Results-Driven Campaigns
  6. 6. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comTablet EngagementEngagement CTR:3.0%
  7. 7. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comMobile Ads• Average 65,000 unique visitorsand 960,000 page views.• Time spent per visit was 5minutes• Engagement CTR: .43%
  8. 8. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comHigh Impact Creative DisplayHomepage Re-Skin Push DownPage CurlInterstitial
  9. 9. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comScreen Capture Data Fed Ad UnitsSynced Ad Unit and Calendar Rollover UnitsHigh Impact Creative Display
  10. 10. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comHigh Impact Creative DisplayInteractive and DynamicFixed PanelVideo Pre-RollFloat Over
  11. 11. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comAd3 Unit OptionsFeatures: Choose any 3 of the following options to add to an existing creative• Click through to Tweet• User-Initiated Video• Audio – User Initiated or Downloadable• Click through to a form• Product Carousel• Photo Gallery• Click through to Facebook• Tweet from within ad unit• Email Send to a Friend• Calendar Reminders• Store Locator• Data collection/for*Can be added to 728x90, 300x250, 160x600,300x600, 300x800, Fixed Panel, Pushdown and425x600Click Ad
  12. 12. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comWhat is Retargeting?Retargeting or Remarketing is a form of behavioral targetingwhere users are targeted on web sites based on specificactions taken or not taken on the advertisers site.The advertiser places tracking codes on pages of their site toidentify users as being interested in the specificproducts/services.The tracking code allows the advertiser to locate users whodidnt take an action, such as complete the purchase or fill-inthe lead form, and deliver them targeted messages when theyvisit other web sites.
  13. 13. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comHow it works?
  14. 14. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comExample ReportingDate Range: 10/19/2012 through 10/30/2012Publisher PlacementSizeImpressions RichMediaImpressionsInteractionsInteraction RateAvg BrandInteractionTime(Seconds)Total BrandInteractionTime (Hours)BannerClicksBannerCTRPanelImpressionsPanelClicksPanel CTR TotalClicksTotalCTRCurrentAdClicksFacebookLikeClicksGeneralClicksSignUpClicksGeneralClicksBannerActivitiesYahoo.com N/A 178,188 172,803 5,211 3.016% 56.247 81.4 188 0.106% 5,885 340 5.777% 528 0.296% 25 0 290 17 180 0160x600 127,905 125,516 3,206 2.554% 46.122 41.1 154 0.120% 3,755 267 7.111% 421 0.329% 19 0 231 12 148 0728x90 50,283 47,287 2,005 4.240% 79.511 44.3 34 0.068% 2,130 73 3.427% 107 0.213% 6 0 59 5 32 0Courier-Journal.com N/A 77,489 69,634 1,185 1.702% 28.648 9.4 60 0.077% 1,234 39 3.160% 99 0.128% 9 6 19 5 41 0728x90 38,855 35,319 624 1.767% 35.600 6.2 28 0.072% 651 6 0.922% 34 0.088% 1 0 5 0 21 0300x250 38,634 34,315 561 1.635% 23.653 3.7 32 0.083% 583 33 5.660% 65 0.168% 8 6 14 5 20 0Total N/A 255,677 242,437 6,396 2.638% 53.040 94.2 248 0.097% 7,119 379 5.324 627 0.245% 34 6 309 22 221 0
  15. 15. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comConfidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comSearchAd ClicksContentSearch ClicksBehavioral Targeting
  16. 16. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comHomepage Re-skin•Sold in one dayincrements•Homepage only•300x250 ATFincluded•Higher recall•Everyone comingto homepage willsee your messageBack To Slide
  17. 17. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comPushdown or Pencil Ad•Sold in one dayincrements•Homepage andSection Fronts•Expands 1x perunique visitor perday. (user canreplay adhowever)•Engagement level6x’s that of astandard banneradClick ad to see live exampleBack To Slide
  18. 18. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comInterstitial•Sold in one dayincrements•Rotates throughsite•Seen one time perunique visitor perday•Engagement level6x’s that of astandard banneradBack To Slide
  19. 19. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comPage Curl•Sold in one dayincrements•Homepage andSection Fronts•Mouse over topeel backBack To Slide
  20. 20. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comVideo Pre and Post-Roll with 300x250•Great for addingcommercials online•Purchase on aCPM basis•Pre or Post-RollVideo must be 15seconds or less•300x250 ad staysthrough the entirevideo•11x’s theengagement of astandard bannerad•Overlay optionalBack To Slide
  21. 21. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comFixed Ad Unit•Stays fixed onarticle pages asyou scroll up anddown the page•Article Pages Only•Target specificarticle sections bydayBack To Slide
  22. 22. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comFloat Over•Sold by CPM•Runs anywhere onthe site•Expands 1x perunique visitor perday. (user canreplay adhowever)•Engagement level6x’s that of astandard banneradClick ad to see live exampleBack To Slide
  23. 23. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comFloat-over ad and screen captureClick ad to see live example Back To SlideScreen capturewith float-over
  24. 24. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comSynced Ad Unit with CalendarClick ad to see live exampleSynced andexpanding adunit withcalendar insidethe unit forupcomingeventsBack To Slide
  25. 25. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comData fed ad UnitsClick ad to see live example Back To SlideInformationbeinghostedsomewhereelse can bepulled intoad unit
  26. 26. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comRollover ad unitsClick ad to see live example Back To Slide2.6% averageengagementand anaverage of 53seconds spenton the ad unit.Can trackengagementin ad unit.Clicks, rolloverand specificareas of thepage
  27. 27. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comInteractive and Dynamic GamingClick ad to see live exampleBack To SlideYou canscratch off thesymbols to win.Each time thestack of coinswill be in adifferentlocation
  28. 28. Confidential – Property of Courier-Journal Media | 502.582.4067 | ehelton@courier-journal.comThanksThanksErik HeltonSr. Digital Specialistehelton@courier-journal.com502.582.4067
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