Seaman Knapp
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A little history of Extension focused on Seaman Knapp followed by current trends in social networking, media, community, and education.

A little history of Extension focused on Seaman Knapp followed by current trends in social networking, media, community, and education.

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Seaman Knapp Presentation Transcript

  • 1.  
  • 2. What would Seaman Knapp do? Kevin Gamble Ohio State University May 29, 2007
  • 3.  
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  • 11. Decline of Mass Media
  • 12. The Longtail
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  • 17. The confluence of radio consolidation, iTunes, and the lack of highly targeted youth radio formats, has generated a massive tidal wave away from traditional radio toward the technology that gives control and choice of music for a reasonable price.
  • 18. Wal-Mart is like no traditional record seller. Unlike a typical Tower Records store, which stocked 60,000 titles, an average Wal-Mart carries about 5,000 CDs. That leaves little room on the shelf for developing artists or independent labels.
  • 19.  
  • 20. Social Networking
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  • 22.  
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  • 24. The Come-to-Me Web
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  • 31. Read/Write Culture
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  • 38.  
  • 39. … viewers are now watching more than 120 million videos per day on YouTube, marking the surge in demand for its “snack-sized” video fare.
  • 40.  
  • 41. User Generated Content
  • 42. The Commons
  • 43.  
  • 44. 1. Nobody owns it 2. Everybody can use it 3. Anybody can improve it
  • 45. Photography
  • 46. Music and Video
  • 47.  
  • 48. "UC Berkeley on YouTube will provide a public window into university life which will build on our rich tradition of open educational content for the larger community."
  • 49.  
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  • 52.  
  • 53. This Thing We Call Work
  • 54.  
  • 55.  
  • 56. When we work?
  • 57. 42 percent of IBM's 350,000 employees rarely come in to an IBM office IBM saves $100m in real estate costs IBM has over 2000 employees working in Second Life Where we work?
  • 58.  
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  • 61. Busy: “Show your face during all standard working hours…. The busy economy relies on face time as a proxy measure of real work.” Burst: “If you produce what you need to, we don’t care when you do it or how long it takes…. The burst economy relies on workstreaming — the flow of output that a worker creates, documented online as automatically as possible.” How we measure productivity?
  • 62.  
  • 63.  
  • 64.  
  • 65. Some Social Networking Math
  • 66.  
  • 67.  
  • 68. Strong network ties <8 including family and social friends
  • 69. 15,000 x 8 = 120,000
  • 70. Weak tie networks 150 people
  • 71. 150 x 15,000 = 2.25 million
  • 72.  
  • 73. Given these trends…
  • 74. Ohio State University Extension helps people improve their lives through an educational process using scientific knowledge focused on identified issues and needs And this mission…
  • 75. What strategies do we use to accomplish this mission?
  • 76. What would Seaman Knapp do?
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  • 81.