صنعت پارک های موضوعی و تفریحی

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مطالعات بازار پارک های موضوعی در ایران، منطقه خاورمیانه و جهان

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صنعت پارک های موضوعی و تفریحی

  1. 1. ‫2102/6/7‬‫ﺑﺎزار ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ در ﺟﻬﺎن‬ ‫اﻧﺪﯾﺸﮑﺪه ﮐﯿﻮان‬ ‫‪www.k1j.ir‬‬ ‫1‬
  2. 2. ‫وﺿﻌﯿﺖ ﺟﻬﺎﻧﯽ‬ ‫وﺿﻌﯿﺖ ﺧﺎورﻣﯿﺎﻧﻪ و‬ ‫آﺳﯿﺎي ﻣﺮﮐﺰي‬ ‫وﺿﻌﯿﺖ اﯾﺮان‬ ‫وﺿﻌﯿﺖ ﺧﺮاﺳﺎن‬ ‫رﺿﻮي و ﻣﺸﻬﺪ‬‫2‬ ‫2102/6/7‬
  3. 3. ‫2102/6/7‬ ‫اﻓﻖ ﻋﺼﺮ ﮐﯿﻮان‬ ‫رﺳﺎﻟﺖ‬ ‫ﻣﺎ آﻣﺪه اﯾﻢ ﺗﺎ ﺷﺎدي و ﻧﺸﺎط را ﺑﺮاي زﻧﺪﮔﯽ ﻣﺮدم ﺑﻪ ارﻣﻐﺎن ﺑﯿﺎورﯾﻢ.‬‫ﻣﺎ ﺑﺎ ﺗﮑﯿﻪ ﺑﺮ ﺧﻼﻗﯿﺖ و ﻧﻮآوري ﺧﻮد ﻣﯽ ﺧﻮاﻫﯿﻢ ﻟﺤﻈﺎﺗﯽ ﺑﻪ ﯾﺎد ﻣﺎﻧﺪﻧﯽ را در ذﻫﻦ و ﺧﺎﻃﺮ ﺷﻤﺎ اﯾﺠﺎد‬ ‫ﻧﻤﺎﺋﯿﻢ.‬ ‫ﻣﺎ ﻫﺴﺘﯿﻢ ﺗﺎ آراﻣﺶ ﻓﮑﺮي و ذﻫﻨﯽ و اﻧﺒﺴﺎط ﺧﺎﻃﺮ را ﺑﺮاي ﺷﻤﺎ ﻓﺮاﻫﻢ ﻧﻤﺎﺋﯿﻢ.‬ ‫ﻣﺎ آﻣﺪه اﯾﻢ ﺗﺎ ﻣﻬﺎرت ﻫﺎي ﻓﺮدي و اﺟﺘﻤﺎﻋﯽ ﺷﻤﺎ را ارﺗﻘﺎء ﺑﺪﻫﯿﻢ.‬ ‫ﻣﺎ ﺑﺮاي ﺑﺴﺘﺮ ﺳﺎزي ﺷﮑﻞ ﮔﯿﺮي اﯾﺮان آﯾﻨﺪه ﺗﻼش ﻣﯽ ﮐﻨﯿﻢ.‬ ‫ﭼﺸﻢ اﻧﺪاز‬ ‫اﯾﺠﺎد ﺑﺮﺗﺮﯾﻦ و ﮐﺎرآﻣﺪﺗﺮﯾﻦ ﭘﺎرك ﺗﻔﺮﯾﺤﯽ، ورزﺷﯽ و آﻣﻮزﺷﯽ و اوﻗﺎت ﻓﺮاﻏﺖ در ﻣﻨﻄﻘﻪ ﺧﺎورﻣﯿﺎﻧﻪ‬ ‫ﺗﺒﺪﯾﻞ ﺷﺪن ﺑﻪ ﯾﮑﯽ از ﻧﻤﺎد ﻫﺎي اﯾﺮان‬ ‫3‬
  4. 4. ‫2102/6/7‬ ‫ﺑﺮﻧﺎﻣﻪ ﻫﺎي ﻣﻠﯽ‬ ‫ﺳﻨﺪ ﻣﻠﯽ ﺳﺎﻣﺎﻧﺪﻫﯽ اﻣﻮر ﺟﻮاﻧﺎن‬ ‫ﺗﻮﺳﻌﻪ و اﻓﺰاﯾﺶ ﭘﺎرك ﻫﺎ و ﺷﻬﺮﺑﺎزي ﻫﺎ‬ ‫ﺗﻮﺳﻌﻪ و اﻓﺰاﯾﺶ ﻓﻀﺎﻫﺎي اردوﮔﺎﻫﯽ‬ ‫آﻣﻮزش، ﻓﺮﻫﻨﮓ ﺳﺎزي و ﺑﺴﺘﺮﺳﺎزي اﯾﺮان آﯾﻨﺪه )ﭼﺸﻢ اﻧﺪاز 4041 (‬ ‫آﻣﻮزش، ﻓﺮﻫﻨﮓ ﺳﺎزي و ﺑﺴﺘﺮ ﺳﺎزي ﺷﻬﺮوﻧﺪ اﻟﮑﺘﺮوﻧﯿﮏ‬ ‫آﻣﻮزش، ﻓﺮﻫﻨﮓ ﺳﺎزي و ﺑﺴﺘﺮﺳﺎزي اﯾﺮان ﻓﻀﺎﯾﯽ‬ ‫ﺗﻮﺳﻌﻪ و اﻓﺰاﯾﺶ زﯾﺮﺳﺎﺧﺖ ﻫﺎي ورزﺷﯽ‬ ‫اﺣﺪاث و ﺑﻬﺮه ﺑﺮداري از ﻣﻨﺎﻃﻖ ﻧﻤﻮﻧﻪ ﮔﺮدﺷﮕﺮي‬ ‫اﻓﺰاﯾﺶ زﯾﺮﺳﺎﺧﺖ ﻫﺎ و اﺳﺘﺪﯾﻮﻫﺎي ﻣﻨﺎﺳﺐ ﺗﻬﯿﻪ ﺑﺮﻧﺎﻣﻪ ﻫﺎي ﺗﻠﻮﯾﺰﯾﻮﻧﯽ‬‫ﺑﺮﻧﺎﻣﻪ اﻓﺰاﯾﺶ ﺗﻌﺪاد ﺳﺎﻟﻦ ﻫﺎي ﻧﻤﺎﯾﺶ )ﺳﯿﻨﻤﺎ و ﺗﺌﺎﺗﺮ( )ﺳﺎﺧﺖ 053 ﺳﺎﻟﻦ‬ ‫ﻇﺮف 4 ﺳﺎل آﯾﻨﺪه(‬ ‫ﺑﺮﻧﺎﻣﻪ ﻫﺎي ﺑﺰرﮔﺪاﺷﺖ ادﺑﺎ و داﻧﺸﻤﻨﺪان اﯾﺮاﻧﯽ‬ ‫ﺑﺮﻧﺎﻣﻪ ﻫﺎي ارﺗﻘﺎي ﺷﺎﺧﺺ ﺗﻮﺳﻌﻪ ﻧﯿﺮوي اﻧﺴﺎﻧﯽ‬ ‫ﺑﺮﻧﺎﻣﻪ ﻫﺎي ﺟﺬب ﮔﺮدﺷﮕﺮ ﺧﺎرﺟﯽ‬ ‫4‬
  5. 5. ‫2102/6/7‬ ‫وزارت ﺧﺎﻧﻪ ﻫﺎ و ﺳﺎزﻣﺎن ﻫﺎي ﻣﺮﺑﻮﻃﻪ‬ ‫ﺳﺎزﻣﺎن ﺻﺪا و ﺳﯿﻤﺎ‬ ‫ﺳﺎزﻣﺎن ﺣﻔﺎﻇﺖ ﻣﺤﯿﻂ زﯾﺴﺖ‬ ‫ﺳﺎزﻣﺎن ﻣﻠﯽ ﺟﻮاﻧﺎن‬ ‫ﺷﻮراي ﻋﺎﻟﯽ اﻧﻘﻼب ﻓﺮﻫﻨﮕﯽ‬ ‫ﺳﺎزﻣﺎن ﺗﺮﺑﯿﺖ ﺑﺪﻧﯽ‬ ‫وزارت ﮐﺎر و اﻣﻮر اﺟﺘﻤﺎﻋﯽ‬ ‫ﺳﺎزﻣﺎن ﻓﻀﺎﯾﯽ اﯾﺮان-ﺳﺘﺎد ﺗﻮﺳﻌﻪ ﻓﻨﺎوري ﻫﻮاﻓﻀﺎ‬ ‫وزارت رﻓﺎه و ﺗﺎﻣﯿﻦ اﺟﺘﻤﺎﻋﯽ‬ ‫ﺳﺎزﻣﺎن ﻣﯿﺮاث ﻓﺮﻫﻨﮕﯽ و ﮔﺮدﺷﮕﺮي‬‫ﮐﺎﻧﻮن ﭘﺮورش ﻓﮑﺮي ﮐﻮدﮐﺎن و ﻧﻮﺟﻮاﻧﺎن‬‫ﺳﺎزﻣﺎن ﭘﮋوﻫﺶ و ﺑﺮﻧﺎﻣﻪ رﯾﺰي آﻣﻮزﺷﯽ‬ ‫آﻣﻮزش و ﭘﺮورش‬ ‫وزارت ﻓﺮﻫﻨﮓ و ارﺷﺎد اﺳﻼﻣﯽ‬ ‫اﺗﺤﺎدﯾﻪ داﻧﺶ آﻣﻮزان‬ ‫ﺷﻮراي ﻓﺮﻫﻨﮓ ﻋﻤﻮﻣﯽ‬ ‫ﮐﺎرﮔﺮوه ﻓﺮﻫﻨﮓ و ﻫﻨﺮ رﯾﺎﺳﺖ ﺟﻤﻬﻮري‬ ‫ﻣﻌﺎوﻧﺖ ﺗﻮﺳﻌﻪ ﻣﺪﯾﺮﯾﺖ و ﻣﻨﺎﺑﻊ اﻧﺴﺎﻧﯽ‬ ‫5‬
  6. 6. ‫2102/6/7‬‫ﺗﻌﺪاد ﺑﺎزدﯾﺪﮐﻨﻨﺪﮔﺎن از ﺑﻬﺘﺮﯾﻦ ﭘﺎرك ﻫﺎي دﻧﯿﺎ‬ ‫6‬
  7. 7. ‫2102/6/7‬‫روﻧﺪ ﺟﻬﺎﻧﯽ‬ ‫7‬
  8. 8. ‫2102/6/7‬‫52 ﭘﺎرك ﺗﻔﺮﯾﺤﯽ ﺑﺮﺗﺮ ﺟﻬﺎن‬ ‫8‬
  9. 9. ‫2102/6/7‬‫آﻣﺎر 52 ﭘﺎرك ﺗﻔﺮﯾﺤﯽ ﺑﺮﺗﺮ ﺟﻬﺎن‬ ‫9‬
  10. 10. ‫2102/6/7‬‫01 ﺷﺮﮐﺖ زﻧﺠﯿﺮه اي ﺑﺮﺗﺮ ﺻﻨﻌﺖ‬ ‫ﭘﺎرك ﻫﺎي ﻣﻮﺿﻮﻋﯽ ﺟﻬﺎن‬ ‫01‬
  11. 11. ‫2102/6/7‬‫روﻧﺪ ﺑﺎزار ﺟﻬﺎﻧﯽ ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ در ﻣﻨﺎﻃﻖ‬ ‫ﻣﺨﺘﻠﻒ ﺟﻬﺎﻧﯽ از ﺳﺎل 5002 ﺗﺎ ﺳﺎل 9002‬ ‫11‬
  12. 12. ‫2102/6/7‬‫ﻧﻘﺸﻪ ﭘﺮاﮐﻨﺪﮔﯽ ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ در ﺳﺎل 8891‬ ‫21‬
  13. 13. ‫2102/6/7‬‫ﻧﻘﺸﻪ ﭘﺮاﮐﻨﺪﮔﯽ ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ در ﺳﺎل 2991‬ ‫31‬
  14. 14. ‫2102/6/7‬‫ﻧﻘﺸﻪ ﭘﺮاﮐﻨﺪﮔﯽ ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ در ﺳﺎل 8991‬ ‫41‬
  15. 15. ‫2102/6/7‬‫ﻧﻘﺸﻪ ﭘﺮاﮐﻨﺪﮔﯽ ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ در ﺳﺎل 5002‬ ‫51‬
  16. 16. ‫2102/6/7‬‫ﻧﻘﺸﻪ ﭘﺮاﮐﻨﺪﮔﯽ ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ در ﺳﺎل 9002‬ ‫61‬
  17. 17. ‫2102/6/7‬‫ﻗﻠﻤﺮو ﻧﻔﻮذ ﭘﺎرك ﻣﻮﺿﻮﻋﯽ اﯾﺮان‬ ‫71‬
  18. 18. ‫2102/6/7‬‫ﮐﺸﻮرﻫﺎي ﻫﺪف‬ ‫اﯾﺮان‬ ‫اﮐﺮاﯾﻦ‬ ‫روﻣﺎﻧﯽ‬ ‫ﻣﻮﻟﺪاوي‬ ‫ﺗﺮﮐﯿﻪ‬ ‫ﻓﻠﺴﻄﯿﻦ‬ ‫آذرﺑﺎﯾﺠﺎن‬ ‫ارﻣﻨﺴﺘﺎن‬ ‫روﺳﯿﻪ‬ ‫ﻗﺰاﻗﺴﺘﺎن‬ ‫ﺗﺮﮐﻤﻨﺴﺘﺎن‬ ‫ازﺑﮑﺴﺘﺎن‬ ‫اﻓﻐﺎﻧﺴﺘﺎن‬ ‫ﭘﺎﮐﺴﺘﺎن‬ ‫ﻗﺮﻗﯿﺰﺳﺘﺎن‬ ‫ﻫﻨﺪ‬ ‫ﻋﻤﺎن‬ ‫اﻣﺎرات‬ ‫ﻗﻄﺮ‬ ‫ﮐﻮﯾﺖ‬ ‫ﻋﺮﺑﺴﺘﺎن‬ ‫ﻋﺮاق‬ ‫ﺳﻮرﯾﻪ‬ ‫ﻟﺒﻨﺎن‬ ‫اردن‬ ‫ﻣﺼﺮ‬ ‫81‬
  19. 19. ‫2102/6/7‬‫ﻧﻘﺸﻪ ﭘﺮاﮐﻨﺪﮔﯽ ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ اروﭘﺎ ﺗﺎ ﺳﺎل 5002‬ ‫91‬
  20. 20. ‫2102/6/7‬‫ﻧﻘﺸﻪ ﭘﺮاﮐﻨﺪﮔﯽ ﭘﺎرك ﻫﺎي ﺗﻔﺮﯾﺤﯽ آﺳﯿﺎ ﺗﺎ ﺳﺎل 5002‬ ‫02‬
  21. 21. ‫2102/6/7‬‫آﻣﺎر 02 ﭘﺎرك ﺑﺮﺗﺮ اروﭘﺎ‬ ‫12‬
  22. 22. ‫2102/6/7‬‫آﻣﺎر 02 ﭘﺎرك ﺑﺮﺗﺮ آﺳﯿﺎ‬ ‫22‬
  23. 23. ‫2102/6/7‬ ‫آﻣﺎر ﺳﻔﺮﻫﺎي ﻧﻮروزي در 5 ﺳﺎل ﮔﺬﺷﺘﻪ‬ ‫041‬ ‫021‬‫ﻣﯿﻠﯿﻮن ﻧﻔﺮ ﺳﻔﺮ‬ ‫001‬ ‫08‬ ‫06‬ ‫04‬ ‫02‬ ‫0‬ ‫ﺳﺎل 58‬ ‫ﺳﺎل 68‬ ‫ﺳﺎل 78‬ ‫ﺳﺎل 88‬ ‫ﺳﺎل 98‬ ‫32‬
  24. 24. ‫2102/6/7‬ ‫ﻧﺤﻮه ورود ﻣﺴﺎﻓﺮ ﺑﻪ ﺷﻬﺮ ﻣﺸﻬﺪ‬‫000,000,41‬‫000,000,21‬‫000,000,01‬ ‫000,000,8‬ ‫000,000,6‬ ‫000,000,4‬ ‫000,000,2‬ ‫0‬ ‫3831‬ ‫4831‬ ‫5831‬ ‫6831‬ ‫7831‬ ‫8831‬ ‫ﻓﺮودﮔﺎه‬ ‫راه آﻫﻦ‬ ‫ﺗﺮﻣﯿﻨﺎل‬ ‫وﺳﺎﯾﻞ ﻧﻘﻠﯿﻪ ﺷﺨﺼﯽ‬ ‫42‬
  25. 25. ‫2102/6/7‬ ‫ﻣﺴﺎﻓﺮان داﺧﻠﯽ وارد ﺷﺪه ﺑﻪ ﻣﺸﻬﺪ‬‫000,000,03‬ ‫253,620,72‬‫000,000,52‬ ‫292,345,52‬ ‫455,012,32 831,162,32‬ ‫146,131,22‬‫000,000,02‬ ‫681,456,02‬‫000,000,51‬‫000,000,01‬ ‫000,000,5‬ ‫0‬ ‫3831‬ ‫4831‬ ‫5831‬ ‫6831‬ ‫7831‬ ‫8831‬ ‫52‬
  26. 26. ‫2102/6/7‬ ‫ﻣﺴﺎﻓﺮان ﺧﺎرﺟﯽ وارد ﺷﺪه ﺑﻪ ﻣﺸﻬﺪ‬‫000,053‬ ‫566,513‬‫000,003‬ ‫107,372‬‫000,052‬ ‫950,922‬ ‫798,612‬‫000,002‬ ‫536,461‬‫000,051‬‫000,001‬ ‫117,901‬ ‫000,05‬ ‫0‬ ‫3831‬ ‫4831‬ ‫5831‬ ‫6831‬ ‫7831‬ ‫8831‬ ‫62‬
  27. 27. ‫2102/6/7‬ ‫ﻣﺴﺎﻓﺮان وارد ﺷﺪه از ﻃﺮﯾﻖ ﺗﺮﻣﯿﻨﺎل‬‫000,000,61‬ ‫000,813,41‬‫000,000,41‬‫000,000,21‬ ‫000,293,11‬ ‫000,648,01‬ ‫000,243,01‬ ‫000,222,01‬‫000,000,01‬ ‫000,322,9‬ ‫000,843,9‬ ‫000,964,8‬ ‫000,765,8‬ ‫000,000,8‬ ‫000,640,8‬ ‫000,064,7‬ ‫000,629,6‬ ‫000,069,6‬ ‫000,000,6‬ ‫000,000,4‬ ‫000,000,2‬ ‫0‬ ‫57‬ ‫67‬ ‫77‬ ‫87‬ ‫97‬ ‫08‬ ‫18‬ ‫28‬ ‫38‬ ‫48‬ ‫58‬ ‫68‬ ‫78‬ ‫72‬
  28. 28. 7/6/2012 ‫01 ﮐﺸﻮر ﺑﺮﺗﺮ ﺟﺬب ﮐﻨﻨﺪه ﮔﺮدﺷﮕﺮ‬ International International International International UNWTO tourist tourist tourist touristRank Country Regional arrivals arrivals arrivals arrivals Market (2009)[12] (2008)[12] (2007)[12] (2006)[12] 1 France Europe 74.2 million 79.2 million 80.9 million 77.9 million 2 United States North America 54.9 million 57.9 million 56.0 million 51.0 million 3 Spain Europe 52.2 million 57.2 million 58.7 million 58.0 million 4 China Asia 50.9 million 53.0 million 54.7 million 49.9 million 5 Italy Europe 43.2 million 42.7 million 43.7 million 41.1 million 6 United Kingdom Europe 28.0 million 30.1 million 30.9 million 30.7 million 7 Turkey Europe 25.5 million 25.0 million 22.2 million 18.9 million 8 Germany Europe 24.2 million 24.9 million 24.4 million 23.6 million 9 Malaysia Asia 23.6 million 22.1 million 21.0 million 17.5 million 10 Mexico North America 21.5 million 22.6 million 21.4 million 21.4 million 28
  29. 29. 7/6/2012 ‫01 ﮐﺸﻮر ﺑﺮﺗﺮ ﺟﺬب ﮐﻨﻨﺪه ﺑﯿﺸﺘﺮﯾﻦ درآﻣﺪ ﮔﺮدﺷﮕﺮي‬ International International International International UNWTO Tourism Tourism Tourism TourismRank Country Regional Receipts Receipts Receipts Receipts Market (2009)[12] (2008)[12] (2007)[12] (2006)[12] 1 United States North America $94.2 billion $110.1 billion $97.1 billion $85.8 billion 2 Spain Europe $53.2 billion $61.6 billion $57.6 billion $51.1 billion 3 France Europe $48.7 billion $55.6 billion $54.3 billion $46.3 billion 4 Italy Europe $40.2 billion $45.7 billion $42.7 billion $38.1 billion 5 China Asia $39.7 billion $40.8 billion $37.2 billion $33.9 billion 6 Germany Europe $34.7 billion $40.0 billion $36.0 billion $32.8 billion United 7 Europe $30.1 billion $36.0 billion $38.6 billion $34.6 billion Kingdom 8 Australia Oceania $25.6 billion $24.8 billion $22.3 billion $17.8 billion 9 Turkey Europe $21.3 billion $22.0 billion $18.5 billion $16.9 billion 10 Austria Europe --- $21.8 billion $18.9 billion $16.6 billion 29
  30. 30. 7/6/2012 2009 ‫آﻣﺎر ﺗﻮرﯾﺴﺖ ﻫﺎي ﺑﯿﻦ اﻟﻤﻠﻠﯽ 01 ﺷﻬﺮ ﺑﺮﺗﺮ ﺳﺎل‬ International City Country Year/Notes visitors (millions) 2009 (Excluding extra- Paris France 14.8 muros visitors)[13] London United Kingdom 14.1 2009[14] 2008 (External study Bangkok Thailand 10.21 estimation)[15] Singapore Singapore 9.7 2009[16] 2008 (External studyKuala Lumpur Malaysia 8.94 estimation)[15] Hong Kong China 8.9 2009[17][18]New York City United States 8.7 2009[19] Dubai United Arab Emirates 7.58 2008[15][20] Istanbul Turkey 7.51 2009[21] Shanghai China 6.7 2007[22] 30
  31. 31. ‫2102/6/7‬‫05 ﻣﮑﺎن ﻣﺸﻬﻮر ﺗﻮرﯾﺴﺘﯽ و ﺟﺎذﺑﻪ ﻫﺎي آن ﻫﺎ‬ ‫13‬
  32. 32. 7/6/2012 32

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