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Communication technology


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    • 1. BY Katherine Smith
    • 2. Paper books will be something from the past. E-booksI predict in thefuture, E-bookswill havecompletely takenover and there willnot be books evenpublished in paperform anymore.
    • 3. Diffusion of Innovations, by Everett Rogers 1) Knowledge – person becomes aware of an innovation and has some idea of how it functions,Diffusion is the process 2) Persuasion – person forms a favorable or unfavorable attitude toward theby which an innovation innovation,is communicated 3) Decision – person engages in activitiesthrough certain that lead to a choice to adopt or reject the innovation,channels over timeamong the members of 4) Implementation – person puts an innovation into use,a social system. Thesteps being 5) Confirmation – person evaluates the results of an innovation-decision already made.
    • 4. As you can see from this chart diffusion is taking place withE-books right now. The only thing keeping printed booksaround is children and the ability to lend them. But soon I’msure that will be overcome.
    • 5. Media System Dependency Theory Dependency theory proposes an integralrelationship among audiences, media and thelarger social system. This theory predicts that you depend on media information to meet certain needs and achieve certain goals, likeuses-and-gratifications theory. But you do not depend on all media equally.
    • 6. Two factors influence the degree of media dependenceFirst, you will The second source ofbecome more dependency is socialdependent on media stability. When social change and conflict arethat meet a number high, establishedof your needs than institutions, beliefs, andon media that practices areprovide just a few. challenged, forcing you to reevaluate and make new choices.
    • 7. Are you really in need or are you made to be in need? Do you really need a kindle or could you go to the library?
    • 8. Virtual RealityVirtual reality has taken off when3-d televisions and virtual videogaming systems becoming apopular must have. By 2022 A.D. Ibelieve every home will havevirtual reality items whether beingfor games or everyday use of somesort.
    • 9. Theory of the Long TailThe theory of the Long Tail is that our culture and economy isincreasingly shifting away from a focus on a relatively smallnumber of "hits" (mainstream products and markets) at thehead of the demand curve and toward a huge number ofniches in the tail. As the costs of production and distributionfall, especially online, there is now less need to lumpproducts and consumers into one-size-fits-all containers. Inan era without the constraints of physical shelf space andother bottlenecks of distribution, narrowly-target goods andservices can be as economically attractive as mainstreamfare.
    • 10. Long Tail continued ….One example of this is the theorysprediction that demand for productsnot available in traditional bricks andmortar stores is potentially as big asfor those that are. But the same istrue for video not available onbroadcast TV on any given day, andsongs not played on radio. In otherwords, the potential aggregate sizeof the many small markets in goodsthat dont individually sell wellenough for traditional retail andbroadcast distribution may rival thatof the existing large market in goodsthat do cross that economic bar.
    • 11. The “Cloud”The “Cloud” is a “The “Cloud” allows younebulous term that to see your documents onrefers to computing any internet device nopower and storage that matter where you are.take place remotely The Possibilitys of thisfrom a computer or are endless.” –other device, Anonymoussomewhere on theinternet.
    • 12. Virtual Reality & The “Cloud”Virtual reality and the“Cloud” items arehard to find, andeven harder toafford. Once theybecome moreavailable to thegeneral public it willtake off just as fast asDVD’s, MP3’s andetc..
    • 13. Sources,%20Culture%20and%20Society/Dependency%20Theory-1.doc/ Technology Update and Fundamentals, August E. Grant & Jennifer HMeadows; 2010.