The Australian Fashion Industry. an introduction to
THE AUSTRALIAN FASHION INDUSTRY <ul><li>When it comes to fashion, there is always more than meets the eye. Industries vary from city to city, country to country, and even within industries, companies all have their own way of running things. </li></ul><ul><li>The Australian Fashion Industry is not big in comparison to many other countries, and it is only getting smaller due to the economy and the power of competing international industries. </li></ul><ul><li>Due to this many companies have been forced to take their production overseas, but to give you an idea of how this industry works, we will take a look at one company in particular, S+R Fashions, that works as a middle man between the labels that you know and love and the factories that produce their garments. </li></ul>
S+R Fashions <ul><li>S+R Fashions was established in 1983 and has since become a leading name within it’s segment of the Australian Fashion Industry. In 2006 the Charles Parson Group added S+R Fashions to their fleet of top corporations within the industry. </li></ul><ul><li>S+R Fashions provides design and manufacturing service in both apparel and accessory designs for a number of well-known Australian labels including: </li></ul><ul><li>- Sussan - Roxy </li></ul><ul><li>Witchery - Quicksilver </li></ul><ul><li>- Sportsgirl. </li></ul>company logo.
Sportsgirl & S+R Fashions Sportsgirl is one of S+R’s major customers. They collaborate with the buyers and design team at Sportsgirl to define the seasonal trends and colour palette. From there, Sportsgirl will specify the particular designs they want produced and the S+R design team, patternmakers and production planners begin the development process behind each style. After an interview with the Production Coordinator for the Sportsgirl section of S+R Fashions we were able to gain some insight into the production planning process. We have condensed this information into an easy to understand step-by-step of the production process to help YOU comprehend the way in which the Australian Fashion Industry works. Sportsgirl logo.
step one: THE DESIGN STAGE <ul><li>The buyers from sportsgirl and the design team from S+R Fashions carry out independent research into upcoming trends and colour palettes. </li></ul><ul><li>The required styles and type of garments are specified by sportsgirl. </li></ul><ul><li>Both teams collaborate and finalise the designs to be taken into production. </li></ul><ul><li>S+R Fashion’s design team and patternmakers draw up the final designs and patterns and create a fit sample. </li></ul>
Step two: THE BUYING AND ORDERING STAGE <ul><li>The completed samples of the chosen garments are fitted by Sportsgirl before being sent back to S+R for any required alterations. </li></ul><ul><li>Once the alterations are complete and final samples have been approved by Sportsgirl, lab dips of sample fabrics are sent to Sportsgirl for approval. </li></ul><ul><li>Once the fabrics and trims have been approved by Sportsgirl a marker is drawn up and a Production Order is made. A production order indicates the amount of fabric and trims that need to be purchased in order to make the required amount of garments specified by Sportsgirl. </li></ul><ul><li>S+R Fashions sources the most competent manufacturers from their list to produce the garments. The factory that is chosen to produce the garment depends on the style of garment, the type of fabric used to make the garment, and when the deadline for the garment to be produced is. </li></ul><ul><li>A pre-production or Sealer sample is then made by the factory, sent back to S+R Fashions for quality testing before being passed on to Sportsgirl to be fitted and for the final okay to go ahead with production. </li></ul>
Step three: THE PRODUCTION STAGE <ul><li>Throughout production completed garments are inspected by Quality Control stationed at the commissioned factory to ensure the entire order of garments produced are of acceptable quality according to Sportsgirl’s specifications. </li></ul><ul><li>Shipping arrangements are made by S+R Fashions and deadlines are continuously updated to ensure the garments are completed, quality checked and transported to Sportsgirl in time. </li></ul>
step four: THE FINAL STAGE; QUALITY, WAREHOUSING AND DISPATCH. <ul><li>Once the completed garments have arrived at S+R fashions a final quality check is done to ensure the goods are acceptable to be sent to Sportsgirl. </li></ul><ul><li>The goods are packaged appropriately and the correct amount is delivered to Sportsgirl at pre-arranged times to minimize the warehousing of products. </li></ul><ul><li>Final order arrives at Sportsgirl warehouses. </li></ul><ul><li>Correct amounts are delivered to retail outlets ready to be sold. </li></ul>
WHAT GOES ON IN THE BACKGROUND… <ul><li>Throughout the entire process a strict planner is kept and updated continuously by S+R Fashions to ensure the product arrives on time, is of acceptable quality. </li></ul><ul><li>This also keeps track of the progress of production so any delays or setbacks can be addressed immediately and corrected to have least impact on delivery times. </li></ul><ul><li>Costing and payments are also devised and regulated to ensure maximum profit is achieved. The head of the company sets the value of the USD and the AUD that all the costing is to be calculated to. The AUD is used in national transactions, and whereas the USD is used when making international orders with the manufacturing companies. </li></ul>
Visual explanation of the production process of a garment made for Sportsgirl by S+R Fashions through the form of a Gantt Chart.
Visual explanation of the production process of a garment made for Sportsgirl by S+R Fashions through the form of a Flow Chart.
SUMMARY <ul><li>So hopefully now we’ve given you a better understanding of how a make-to-order, sell-by-piece operation works. </li></ul><ul><li>This is just one way that a company can operate, and every company will have their own customised system that works best for their type of production. </li></ul><ul><li>The most important thing to remember when entering this industry is to keep an open mind, accept help in all its forms, ask as many questions as you need and don’t be afraid to share your ideas! </li></ul>