Why will the same search on different search engines produce different results?
The answer is because not all indices are going to be exactly the same . It depends on what the spiders find or what the humans submitted . But more important, not every search engine uses the same algorithm to search through the indices .
What will help your website be on the Top rank?
Search Engine Optimization
A multi-step continual process includes designing, developing, and optimizing a website to improve its rank in search engines ( Churchill , 2007)
T he process of trying to rank highly a given web page or domain for specific keywords ( Evans , 2007)
An active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines (Beal, 2006)
How search engine optimization works?
As search engine optimization, SEO, is creating a website in a way that it will appear higher in the search rankings . SEO is aimed at achieving the highest position in the natural listings on the search engine results pages . SEO is very useful for driving visitors through targeting the high volume, low intent generic phrases . To do this you need to define a list of key phrases to work with . A website that’s optimized for search engines can reap huge benefits on to the website and ultimately the core business . A key benefit of SEO is that it is relatively cost - effective since there is no payment to the search engine for being placed there.
What are the important factors for high ranking websites?
Fast Uploading WebSites – Frequent use of images in a web page will result in greater loading time . An alternate text called “Alt Tag” must be added on the images .
Content Rich Websites – Search engines prefers websites text based rich in content. Spider crawling to your website must find valuable and informative text with k eywords relevant to the content of the web page.
Easy Navigation – The websites must be user - friendly by adding easy navigation links . Broken links or dead links must be avoided .
Updating Regularly – The websites must be updated frequently by adding informative content for the users.
Link Popularity – Link popularity is one of the factors for page ranking . Search engines check for both quantity and quality of links exchanged .
SEO and Business marketing
SEO is not a product, despite the fact that it is sold as a product across the web . It is a service, which must be custom tailored to fit the needs of each business .
Bart z, et al., 2006
Why search engine optimization important to your business?
The Internet is the fastest growing sales channel
Reducing your cost of online customer acquisition
More Targeted and Qualified Website Visitors
Why it is important for business to be on the Top rank?
Attract large number of visitors
Increase volume of sales
Build brand awareness
Gain Brand Loyalty
Advertiser’s Point of View “ Search engine is defined as Media of Mass Communication” ( Couvering , 2004)
Advertiser’s Point of View
All advertisers attempt to target their ads to desired target market group.
Online advertising comes closer to supporting this one-to-one selling process more than traditional advertising media possibly can.
Advertiser’s Point of View
Online Promotions: Attracting visitors to a site by the advertisers tend to advertise their Web site by making their Web site to the Top of Search Engine Lists
Marketer’s Point of View
Business-to-computer = ?
The search engine companies are in a powerful position in the online world. Indeed, it is the popularity of the search engine that over half of all visitors to a web site now , come from a search engine rather than from a direct link on another web page
( McCarthy , 2006 )
Emerge of new business industry which focuses on helping firm website to be on the top rank of famous search engine.
The famous companies which offer SEO services are ROI.com.au, Inteliture Co., SEOExpert Co. for example
One successful factor for every size of business
Internet advertising industry becomes necessary, such as in Australia, there is 100% growing in this industry
Web search engine play an important role in Business-to-computer such as Google. COM, Yahoo. COM
Bartz, k., Murthi, V., Sebastian , S. (2006). Logistic regression and collaborative ltering for sponsoreed search term recommendation. In Second Workshop on Sponsored Search Auctions .
Beal, A. (2006). Search Engine Optimization Overview. Retrieved from http://www.marketingpilgrim.com/2006/10/search-engine-optimization-overview.html
Beginner's Guide - What is SEO? Retrieved from http :// www . seomoz . org / article / bg
Churchill, C. (2007) Search Engine Optimization - A 10 Step Program. Retrieved from http://www.netmechanic.com/conference/search-engine-optimization.htm
Evans, M. (2007). Analyzing Google rankings through search engine optimization data. Internet Research. Vol. 17(1). p. 21-37
Sullivan, D. (2007). Search Engine Watch . Retrieved from http :// searchenginewatch . com / showPage . html?page = 2156511
McCarthy, J. (2006), User Navigation Behaviour to Affect Link Popularity, quoted in Search Engine. Retrieved from : www.seroundtable.com/archives/001901.html
The History of Search Engine Optimization . Retrieved from http :// www . datasprings . com / Resources / ArticlesInformation / SEOSearchEngineOptimization / tabid / 763 / language / en - US / Default . aspx
Turban, E., Lee, J., Viehland, D.,, King, D.(2006) - Electronic Commerce : A Managerial Perspective . John Wiley and Sons. Inc.
Thank you for your attention “ Search Engine Optimization”