Search Engine Optimization Presentation
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  • Good Morning professor and class. My name’s Supatra Jitranon and I’m doing the presentation which is related to the topic of Search Engine Optimization.

Search Engine Optimization Presentation Presentation Transcript

  • 1. Search Engine Optimization By Supatra Jitranon
  • 2. Technical Terminology
    • “ Search Engine”
    • “ Spider” or “Crawl”
    • “ Natural Search Engine”
  • 3. Why will the same search on different search engines produce different results?
    • The answer is because not all indices are going to be exactly the same . It depends on what the spiders find or what the humans submitted . But more important, not every search engine uses the same algorithm to search through the indices .
  • 4. What will help your website be on the Top rank?
    • Search Engine
    • Optimization
    • “ SEO”
  • 5. Search Engine Optimization
    • A multi-step continual process includes designing, developing, and optimizing a website to improve its rank in search engines ( Churchill , 2007)
    • T he process of trying to rank highly a given web page or domain for specific keywords ( Evans , 2007)
    • An active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines (Beal, 2006)
  • 6. How search engine optimization works?
    • As search engine optimization, SEO, is creating a website in a way that it will appear higher in the search rankings . SEO is aimed at achieving the highest position in the natural listings on the search engine results pages . SEO is very useful for driving visitors through targeting the high volume, low intent generic phrases . To do this you need to define a list of key phrases to work with . A website that’s optimized for search engines can reap huge benefits on to the website and ultimately the core business . A key benefit of SEO is that it is relatively cost - effective since there is no payment to the search engine for being placed there.
    • (Beal, 2006)
  • 7. What are the important factors for high ranking websites?
    • Fast Uploading WebSites – Frequent use of images in a web page will result in greater loading time . An alternate text called “Alt Tag” must be added on the images .
    • Content Rich Websites – Search engines prefers websites text based rich in content. Spider crawling to your website must find valuable and informative text with k eywords relevant to the content of the web page.
    • Easy Navigation – The websites must be user - friendly by adding easy navigation links . Broken links or dead links must be avoided .
    • Updating Regularly – The websites must be updated frequently by adding informative content for the users.
    • Link Popularity – Link popularity is one of the factors for page ranking . Search engines check for both quantity and quality of links exchanged .
  • 8. SEO and Business marketing
    • SEO is not a product, despite the fact that it is sold as a product across the web . It is a service, which must be custom tailored to fit the needs of each business .
    • Bart z, et al., 2006
  • 9. Why search engine optimization important to your business?
    • The Internet is the fastest growing sales channel
    • Reducing your cost of online customer acquisition
    • More Targeted and Qualified Website Visitors
  • 10. Why it is important for business to be on the Top rank?
    • Attract large number of visitors
    • Increase volume of sales
    • Build brand awareness
    • Gain Brand Loyalty
  • 11. Advertiser’s Point of View “ Search engine is defined as Media of Mass Communication” ( Couvering , 2004)
  • 12. Advertiser’s Point of View
    • All advertisers attempt to target their ads to desired target market group.
    • Online advertising comes closer to supporting this one-to-one selling process more than traditional advertising media possibly can.
  • 13. Advertiser’s Point of View
    • Online Promotions: Attracting visitors to a site by the advertisers tend to advertise their Web site by making their Web site to the Top of Search Engine Lists
  • 14. Marketer’s Point of View
    • Business-to-business (B2B)
    • Online Auctions
    • Business-to-customer (B2C)
    • E-tailing
    • Business-to-computer = ?
  • 15. Business-to-computer
    • The search engine companies are in a powerful position in the online world. Indeed, it is the popularity of the search engine that over half of all visitors to a web site now , come from a search engine rather than from a direct link on another web page
    • ( McCarthy , 2006 )
  • 16. Business-to-computer
    • Emerge of new business industry which focuses on helping firm website to be on the top rank of famous search engine.
    • The famous companies which offer SEO services are ROI.com.au, Inteliture Co., SEOExpert Co. for example
  • 17. Business-to-computer
    • One successful factor for every size of business
    • Internet advertising industry becomes necessary, such as in Australia, there is 100% growing in this industry
    • Web search engine play an important role in Business-to-computer such as Google. COM, Yahoo. COM
  • 18. Reference
    • Bartz, k., Murthi, V., Sebastian , S. (2006). Logistic regression and collaborative ltering for sponsoreed search term recommendation. In Second Workshop on Sponsored Search Auctions .
    • Beal, A. (2006). Search Engine Optimization Overview. Retrieved from http://www.marketingpilgrim.com/2006/10/search-engine-optimization-overview.html
    • Beginner's Guide - What is SEO? Retrieved from http :// www . seomoz . org / article / bg
    • Churchill, C. (2007) Search Engine Optimization - A 10 Step Program. Retrieved from http://www.netmechanic.com/conference/search-engine-optimization.htm
    • Evans, M. (2007). Analyzing Google rankings through search engine optimization data. Internet Research. Vol. 17(1). p. 21-37
    • Sullivan, D. (2007). Search Engine Watch . Retrieved from http :// searchenginewatch . com / showPage . html?page = 2156511
    • McCarthy, J. (2006), User Navigation Behaviour to Affect Link Popularity, quoted in Search Engine. Retrieved from : www.seroundtable.com/archives/001901.html
    • The History of Search Engine Optimization . Retrieved from http :// www . datasprings . com / Resources / ArticlesInformation / SEOSearchEngineOptimization / tabid / 763 / language / en - US / Default . aspx
    • Turban, E., Lee, J., Viehland, D.,, King, D.(2006) - Electronic Commerce : A Managerial Perspective . John Wiley and Sons. Inc.
  • 19. Thank you for your attention “ Search Engine Optimization”