View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Why will the same search on different search engines produce different results?
The answer is because not all indices are going to be exactly the same . It depends on what the spiders find or what the humans submitted . But more important, not every search engine uses the same algorithm to search through the indices .
What will help your website be on the Top rank?
As search engine optimization, SEO, is creating a website in a way that it will appear higher in the search rankings . SEO is aimed at achieving the highest position in the natural listings on the search engine results pages . SEO is very useful for driving visitors through targeting the high volume, low intent generic phrases . To do this you need to define a list of key phrases to work with . A website that’s optimized for search engines can reap huge benefits on to the website and ultimately the core business . A key benefit of SEO is that it is relatively cost - effective since there is no payment to the search engine for being placed there.
What are the important factors for high ranking websites?
Fast Uploading WebSites – Frequent use of images in a web page will result in greater loading time . An alternate text called “Alt Tag” must be added on the images .
Content Rich Websites – Search engines prefers websites text based rich in content. Spider crawling to your website must find valuable and informative text with k eywords relevant to the content of the web page.
Easy Navigation – The websites must be user - friendly by adding easy navigation links . Broken links or dead links must be avoided .
Updating Regularly – The websites must be updated frequently by adding informative content for the users.
Link Popularity – Link popularity is one of the factors for page ranking . Search engines check for both quantity and quality of links exchanged .
The search engine companies are in a powerful position in the online world. Indeed, it is the popularity of the search engine that over half of all visitors to a web site now , come from a search engine rather than from a direct link on another web page
Bartz, k., Murthi, V., Sebastian , S. (2006). Logistic regression and collaborative ltering for sponsoreed search term recommendation. In Second Workshop on Sponsored Search Auctions .
Beal, A. (2006). Search Engine Optimization Overview. Retrieved from http://www.marketingpilgrim.com/2006/10/search-engine-optimization-overview.html
Beginner's Guide - What is SEO? Retrieved from http :// www . seomoz . org / article / bg
Churchill, C. (2007) Search Engine Optimization - A 10 Step Program. Retrieved from http://www.netmechanic.com/conference/search-engine-optimization.htm
Evans, M. (2007). Analyzing Google rankings through search engine optimization data. Internet Research. Vol. 17(1). p. 21-37
Sullivan, D. (2007). Search Engine Watch . Retrieved from http :// searchenginewatch . com / showPage . html?page = 2156511
McCarthy, J. (2006), User Navigation Behaviour to Affect Link Popularity, quoted in Search Engine. Retrieved from : www.seroundtable.com/archives/001901.html
The History of Search Engine Optimization . Retrieved from http :// www . datasprings . com / Resources / ArticlesInformation / SEOSearchEngineOptimization / tabid / 763 / language / en - US / Default . aspx
Turban, E., Lee, J., Viehland, D.,, King, D.(2006) - Electronic Commerce : A Managerial Perspective . John Wiley and Sons. Inc.
Thank you for your attention “ Search Engine Optimization”