0
NCPN Conference 2009




Recruitment Retention and Transitions
                         in C
                            C...
Google
   g
//
http://oktechprep.blogspot.com
Challenging Times
       g g
Problems
P bl m
  need
      Solutions
      S l ti n
Education =
 Economic Development
 E     i D l
CTE
  E
CTE in Oklahoma
  E
CareerTech
Governors
G n
     Workforce
          Council
          C n il
Fill the Pipeline
Education =
 Economic Development
 E     i D l
How?
Enrollment
     Management
a definition..
“Strategic Enrollment Management is a
 COMPREHENSIVE process designed to
  help an institution to achieve and maintain
 th...
as such SEM is an INSTITUTION WIDE
PROCESS that embraces virtually every
                                   y y
aspect of ...
an expanded definition..
optimum recruitment retention and
graduation rates with successful
COLLEGE AND CAREER TRANSITIONS
Enrollment
     Management
NOT.
NOT .
NOT.
NOT .
 . a quick fix
NOT.
NOT .
 . solely a structure
NOT.
NOT .
 . separate
Lets Dive In
Recruitment
They’ll Come
   y
Shotgun
    g
Enrollment Funnel

              http://en.wikipedia.org/wiki/File:Kitchen_Funnel.jpg
Beyond the Funnel
  y
Relationships
       n hp

            http://www.flickr.com/photos/aidan_jones/1234618279/
Failing to plan..
      . .pllanning to FAIL
               i
Recruitment Plan
11. Year Round
2. CComprehensive
Go on Retreat
AH HA!!
Recruitment Plan
11. Diversity
 2. Recruitment Pool
 3.
 3 Data
Y
Your Thoughts?
         g
Marketing
        g
Failing to plan..
      . .pllanning to FAIL
               i
Marketing Plan
        g
1.   Print
     Pi
2.   Radio
3.   TV
4.   Web
Web 2.0
Integrated Marketing ?
    g              g
1.   Print
     Pi
2.   Radio
3.   TV
4.   Web
Integrated Marketing
    g              g
Your
Website
Example..
Integrated Marketing !
    g              g
Next Level Marketing
                   g
Flash Email
Dear Student
     vs.
Dear Jeremy
Call to Action
Y
Your Thoughts?
         g
Retention
Beyond
   “Butts S ”
   “B iin Seats”
Preparatory Services
          y
Career Majors
         j
Student Support
Y
Your Thoughts?
         g
Transitions
College Culture
     g
11. Location
 2. Degrees on wall
      g
 3. College
 3 Colle e Fridays
Career Services
11. Location
 2. Soft Skills
 3.
 3 Career Fairs
Culture
       of

H gh p
High Expectations
               n
Y
Your Thoughts?
         g
Some Final Thoughts
               g
Professional Development
Accountability
             y
Final Question
Will this
    make us better?
http://twitter.com/okcareertech
htt //t itt       / k      t h
Evaluation
Jeremy L. Zweiacker
         405. 43.6
         4 74368811
   jzwei@okcareertech.org
   jzwei@okcareertechorg
http://oktec...
Recruitment, Retention and Transitions in Challenging Times
Recruitment, Retention and Transitions in Challenging Times
Recruitment, Retention and Transitions in Challenging Times
Recruitment, Retention and Transitions in Challenging Times
Recruitment, Retention and Transitions in Challenging Times
Recruitment, Retention and Transitions in Challenging Times
Recruitment, Retention and Transitions in Challenging Times
Recruitment, Retention and Transitions in Challenging Times
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Recruitment, Retention and Transitions in Challenging Times

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Recruitment, Retention and Transitions in Challenging Times was presented at the 2009 National Career Pathways Conference in Atlanta, Georgia.

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Transcript of "Recruitment, Retention and Transitions in Challenging Times"

  1. 1. NCPN Conference 2009 Recruitment Retention and Transitions in C Challenging Times http://www.flickr.com/photos/nanovivid/1313288979/
  2. 2. Google g
  3. 3. // http://oktechprep.blogspot.com
  4. 4. Challenging Times g g
  5. 5. Problems P bl m need Solutions S l ti n
  6. 6. Education = Economic Development E i D l
  7. 7. CTE E
  8. 8. CTE in Oklahoma E
  9. 9. CareerTech
  10. 10. Governors G n Workforce Council C n il
  11. 11. Fill the Pipeline
  12. 12. Education = Economic Development E i D l
  13. 13. How?
  14. 14. Enrollment Management
  15. 15. a definition..
  16. 16. “Strategic Enrollment Management is a COMPREHENSIVE process designed to help an institution to achieve and maintain the optimum RECRUITMENT RETENTION and GRADUATION RATES of students where ‘optimum’ is defined within the academic context of the iinstitution. tit ti
  17. 17. as such SEM is an INSTITUTION WIDE PROCESS that embraces virtually every y y aspect of an institutions function and culture.” Michael Dolence
  18. 18. an expanded definition..
  19. 19. optimum recruitment retention and graduation rates with successful COLLEGE AND CAREER TRANSITIONS
  20. 20. Enrollment Management
  21. 21. NOT. NOT .
  22. 22. NOT. NOT . . a quick fix
  23. 23. NOT. NOT . . solely a structure
  24. 24. NOT. NOT . . separate
  25. 25. Lets Dive In
  26. 26. Recruitment
  27. 27. They’ll Come y
  28. 28. Shotgun g
  29. 29. Enrollment Funnel http://en.wikipedia.org/wiki/File:Kitchen_Funnel.jpg
  30. 30. Beyond the Funnel y
  31. 31. Relationships n hp http://www.flickr.com/photos/aidan_jones/1234618279/
  32. 32. Failing to plan.. . .pllanning to FAIL i
  33. 33. Recruitment Plan
  34. 34. 11. Year Round 2. CComprehensive
  35. 35. Go on Retreat
  36. 36. AH HA!!
  37. 37. Recruitment Plan
  38. 38. 11. Diversity 2. Recruitment Pool 3. 3 Data
  39. 39. Y Your Thoughts? g
  40. 40. Marketing g
  41. 41. Failing to plan.. . .pllanning to FAIL i
  42. 42. Marketing Plan g
  43. 43. 1. Print Pi 2. Radio 3. TV 4. Web
  44. 44. Web 2.0
  45. 45. Integrated Marketing ? g g
  46. 46. 1. Print Pi 2. Radio 3. TV 4. Web
  47. 47. Integrated Marketing g g
  48. 48. Your Website
  49. 49. Example..
  50. 50. Integrated Marketing ! g g
  51. 51. Next Level Marketing g
  52. 52. Flash Email
  53. 53. Dear Student vs. Dear Jeremy
  54. 54. Call to Action
  55. 55. Y Your Thoughts? g
  56. 56. Retention
  57. 57. Beyond “Butts S ” “B iin Seats”
  58. 58. Preparatory Services y
  59. 59. Career Majors j
  60. 60. Student Support
  61. 61. Y Your Thoughts? g
  62. 62. Transitions
  63. 63. College Culture g
  64. 64. 11. Location 2. Degrees on wall g 3. College 3 Colle e Fridays
  65. 65. Career Services
  66. 66. 11. Location 2. Soft Skills 3. 3 Career Fairs
  67. 67. Culture of H gh p High Expectations n
  68. 68. Y Your Thoughts? g
  69. 69. Some Final Thoughts g
  70. 70. Professional Development
  71. 71. Accountability y
  72. 72. Final Question
  73. 73. Will this make us better?
  74. 74. http://twitter.com/okcareertech htt //t itt / k t h
  75. 75. Evaluation
  76. 76. Jeremy L. Zweiacker 405. 43.6 4 74368811 jzwei@okcareertech.org jzwei@okcareertechorg http://oktechprep.blogspot.com g
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