Summer Conference 2009




Marketing, Recruitment,
Marketing Recruitment Retention and Transitions

                      ...
Enrollment Management
                                                 g




“Strategic Enrollment Management is a
 Strate...
Enrollment Management
                                           g




as such SEM is an institution wide process
that emb...
CTE Enrollment Management
                                               g




optimum recruitment retention & graduation
...
CTE Enrollment Management
                                                 g




Not..
  .. a quick fix ..solely a structu...
CTE Enrollment Management
                                                      g




Superintendent, Marketing, Recruiter...
Marketing
            http://www.flickr.com/photos/stephengg/2950579662/in/photostream/
                    http://www.fli...
Marketing
                        g




How do you market?
                        http://www.flickr.com/photos/stephengg/...
Marketing g
                   Marketing
                         g




Next Level Marketing
                       http:/...
Marketing
                g




Email
            http://www.flickr.com/photos/stephengg/2950584328/in/photostream/
Marketing
                         g




Marketing Plan
                   http://www.flickr.com/photos/stephengg/29497272...
Recruitment
              http://www.flickr.com/photos/stuckincustoms/3062139585/
Recruitment




Beyond the Enrollment Funnel

                                   http://www.flickr.com/photos/joesflickr/1...
Recruitment




Recruitment, Marketing , Guidance, Market Analysis
                                 And so much more
     ...
Recruitment




Year Round Recruitment Plan

                               http://www.flickr.com/photos/23868213@N03/3262...
Retention
            http://www.flickr.com/photos/sleepychinchilla/1554787553/in/set-72157617607005874/
Guidance
 G id




Retention


            http://www.flickr.com/photos/sleepychinchilla/1555666864/
Student S
 St d t Support
              t




Retention


                  http://www.flickr.com/photos/sleepychinchilla/...
Transitions
              http://www.flickr.com/photos/strandloper/1386007256/
Transition




Graduation Rates


                          http://www.flickr.com/photos/freefoto/3485773767/
Transition




College Culture


                         http://www.flickr.com/photos/freefoto/3575725815/
Transition




Career Services


                       http://www.flickr.com/photos/64498037@N00/3542363700/
CTE Enrollment Management
                                                 g




Will this make our institution better?

 ...
YES!


  http://www.flickr.com/photos/joiseyshowaa/1237883234/
Questions
            http://www.flickr.com/photos/lexnger/200319989/
CTE Showcase
 Moore Norman Technology Center
  October 7, 2009
          7




                                  http://ww...
Jeremy L Zweiacker
        J       L. Z i k
405.743.6881/jzwei@okcareertech.org
   http://oktechprep.blogspot.com
   http:...
All pictures are copyright of the original author or licensor. Pictures were
    obtained through http://www flickr com th...
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Marketing, Recruitment, Retention & Transitions in CareerTech

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Transcript of "Marketing, Recruitment, Retention & Transitions in CareerTech"

  1. 1. Summer Conference 2009 Marketing, Recruitment, Marketing Recruitment Retention and Transitions http://www.flickr.com/photos/randomurl/454618495/
  2. 2. Enrollment Management g “Strategic Enrollment Management is a Strategic COMPREHENSIVE process designed to help an institution to achieve and maintain the optimum p RECRUITMENT, RETENTION, and graduation rates of students where ‘optimum’ is defined within the academic context of the institution. d i t t f th i tit ti http://www.flickr.com/photos/drurydrama/2744964040/
  3. 3. Enrollment Management g as such SEM is an institution wide process that embraces virtually every aspect of an institutions function and culture.” Michael Dolence http://www.flickr.com/photos/brooke_anderson/534050290/
  4. 4. CTE Enrollment Management g optimum recruitment retention & graduation recruitment, retention, rates with successful college & career TRANSITIONS http://www.flickr.com/photos/selva/14273378/
  5. 5. CTE Enrollment Management g Not.. .. a quick fix ..solely a structure ..separate q y p http://www.flickr.com/photos/greeneydmantis/515333015/
  6. 6. CTE Enrollment Management g Superintendent, Marketing, Recruiter, Guidance, Instructors, Staff, Tech Prep, Alliances, Students, Transition, Transition Career Services Administration Services, Administration… …THE WHOLE HOUSE http://www.flickr.com/photos/jabzg/678202238/
  7. 7. Marketing http://www.flickr.com/photos/stephengg/2950579662/in/photostream/ http://www.flickr.com/photos/stephengg/2950588076/in/photostream/
  8. 8. Marketing g How do you market? http://www.flickr.com/photos/stephengg/2949730051/
  9. 9. Marketing g Marketing g Next Level Marketing http://www.flickr.com/photos/stephengg/2950588076/
  10. 10. Marketing g Email http://www.flickr.com/photos/stephengg/2950584328/in/photostream/
  11. 11. Marketing g Marketing Plan http://www.flickr.com/photos/stephengg/2949727273/in/photostream/
  12. 12. Recruitment http://www.flickr.com/photos/stuckincustoms/3062139585/
  13. 13. Recruitment Beyond the Enrollment Funnel http://www.flickr.com/photos/joesflickr/1487792964/
  14. 14. Recruitment Recruitment, Marketing , Guidance, Market Analysis And so much more more… http://www.flickr.com/photos/gviciano/3677041027/
  15. 15. Recruitment Year Round Recruitment Plan http://www.flickr.com/photos/23868213@N03/3262120281/
  16. 16. Retention http://www.flickr.com/photos/sleepychinchilla/1554787553/in/set-72157617607005874/
  17. 17. Guidance G id Retention http://www.flickr.com/photos/sleepychinchilla/1555666864/
  18. 18. Student S St d t Support t Retention http://www.flickr.com/photos/sleepychinchilla/1554841511/in/set-72157617607005874/
  19. 19. Transitions http://www.flickr.com/photos/strandloper/1386007256/
  20. 20. Transition Graduation Rates http://www.flickr.com/photos/freefoto/3485773767/
  21. 21. Transition College Culture http://www.flickr.com/photos/freefoto/3575725815/
  22. 22. Transition Career Services http://www.flickr.com/photos/64498037@N00/3542363700/
  23. 23. CTE Enrollment Management g Will this make our institution better? http://www.flickr.com/photos/mythoto/3633957592/
  24. 24. YES! http://www.flickr.com/photos/joiseyshowaa/1237883234/
  25. 25. Questions http://www.flickr.com/photos/lexnger/200319989/
  26. 26. CTE Showcase Moore Norman Technology Center October 7, 2009 7 http://www.flickr.com/photos/hgillis/336977788/
  27. 27. Jeremy L Zweiacker J L. Z i k 405.743.6881/jzwei@okcareertech.org http://oktechprep.blogspot.com http://oktechprep blogspot com http://www.flickr.com/photos/davichi/376008245/
  28. 28. All pictures are copyright of the original author or licensor. Pictures were obtained through http://www flickr com through a Creative Commons http://www.flickr.com license. Pictures have been attributed back to the original author via a link at the bottom right hand of each slide.
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