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Marketing, Recruitment, Retention & Transitions in CareerTech
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Marketing, Recruitment, Retention & Transitions in CareerTech



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  • 1. Summer Conference 2009 Marketing, Recruitment, Marketing Recruitment Retention and Transitions
  • 2. Enrollment Management g “Strategic Enrollment Management is a Strategic COMPREHENSIVE process designed to help an institution to achieve and maintain the optimum p RECRUITMENT, RETENTION, and graduation rates of students where ‘optimum’ is defined within the academic context of the institution. d i t t f th i tit ti
  • 3. Enrollment Management g as such SEM is an institution wide process that embraces virtually every aspect of an institutions function and culture.” Michael Dolence
  • 4. CTE Enrollment Management g optimum recruitment retention & graduation recruitment, retention, rates with successful college & career TRANSITIONS
  • 5. CTE Enrollment Management g Not.. .. a quick fix ..solely a structure ..separate q y p
  • 6. CTE Enrollment Management g Superintendent, Marketing, Recruiter, Guidance, Instructors, Staff, Tech Prep, Alliances, Students, Transition, Transition Career Services Administration Services, Administration… …THE WHOLE HOUSE
  • 7. Marketing
  • 8. Marketing g How do you market?
  • 9. Marketing g Marketing g Next Level Marketing
  • 10. Marketing g Email
  • 11. Marketing g Marketing Plan
  • 12. Recruitment
  • 13. Recruitment Beyond the Enrollment Funnel
  • 14. Recruitment Recruitment, Marketing , Guidance, Market Analysis And so much more more…
  • 15. Recruitment Year Round Recruitment Plan
  • 16. Retention
  • 17. Guidance G id Retention
  • 18. Student S St d t Support t Retention
  • 19. Transitions
  • 20. Transition Graduation Rates
  • 21. Transition College Culture
  • 22. Transition Career Services
  • 23. CTE Enrollment Management g Will this make our institution better?
  • 24. YES!
  • 25. Questions
  • 26. CTE Showcase Moore Norman Technology Center October 7, 2009 7
  • 27. Jeremy L Zweiacker J L. Z i k 405.743.6881/ http://oktechprep blogspot com
  • 28. All pictures are copyright of the original author or licensor. Pictures were obtained through http://www flickr com through a Creative Commons license. Pictures have been attributed back to the original author via a link at the bottom right hand of each slide.