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Case Study: UNC Eshelman School of Pharmacy Web Site
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Case Study: UNC Eshelman School of Pharmacy Web Site

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A look at how I revamped the UNC Eshelman School of Pharmacy

A look at how I revamped the UNC Eshelman School of Pharmacy

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  • 1. Case study Just What the Doctor Prescribed Client: UNC Eshelman School of Pharmacy Date: 2007–Present http://www.john-zhu.com
  • 2. Case study: Just WHat tHe dOCtOR PResCRIBed Most pages were just long blocks of text http://www.john-zhu.com
  • 3. Case study: Just WHat tHe dOCtOR PResCRIBed Poor content and confusing navigation http://www.john-zhu.com
  • 4. Case study: Just WHat tHe dOCtOR PResCRIBed Buggy CMS and little tech support http://www.john-zhu.com
  • 5. Case study: Just WHat tHe dOCtOR PResCRIBed Apathy from people in the School http://www.john-zhu.com
  • 6. Case study: Just WHat tHe dOCtOR PResCRIBed Immediate fixes: More graphics, better navigation BeFORe aFteR http://www.john-zhu.com
  • 7. Case study: Just WHat tHe dOCtOR PResCRIBed Found money for tech support http://www.john-zhu.com
  • 8. Case study: Just WHat tHe dOCtOR PResCRIBed Made a list of top-priority technical fixes, focusing on items with high ROI http://www.john-zhu.com
  • 9. Case study: Just WHat tHe dOCtOR PResCRIBed Engaged faculty, staff, and students at the School http://www.john-zhu.com
  • 10. Case study: Just WHat tHe dOCtOR PResCRIBed Results: Improved visual appeal and ease of navigation BeFORe aFteR http://www.john-zhu.com
  • 11. Case study: Just WHat tHe dOCtOR PResCRIBed BeFORe aFteR http://www.john-zhu.com
  • 12. Case study: Just WHat tHe dOCtOR PResCRIBed Results: Created significantly more and better content Faculty Spotlights http://www.john-zhu.com
  • 13. Case study: Just WHat tHe dOCtOR PResCRIBed Multimedia content: Help for Honduras • Audio slideshow • Feature story • Photo galleries • Interview clips http://www.john-zhu.com
  • 14. Case study: Just WHat tHe dOCtOR PResCRIBed Multimedia content: • YouTube channel • Short clips to accompany news releases • Livestreamed events with accompanying live chat • Flickr slideshows http://www.john-zhu.com
  • 15. Case study: Just WHat tHe dOCtOR PResCRIBed Push into social media http://www.john-zhu.com
  • 16. Case study: Just WHat tHe dOCtOR PResCRIBed User guides for faculty and staff http://www.john-zhu.com
  • 17. Case study: Just WHat tHe dOCtOR PResCRIBed Technical improvements • Upgraded CMS – improved security and functionality • Migrated site to new server – increased stability • Put in place a reliable tech-support system, paving the road for future upgrades and maintenance • Working on major front-end redesign and revamp on the back end http://www.john-zhu.com
  • 18. Case study: Just WHat tHe dOCtOR PResCRIBed http://pharmacy.unc.edu http://www.john-zhu.com