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Case Study: 2003 ACC Football Preview Section
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Case Study: 2003 ACC Football Preview Section

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A look at how I put together The Herald-Sun's 2003 ACC football preview section.

A look at how I put together The Herald-Sun's 2003 ACC football preview section.


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  • 1. Case study A Dose of Comic Relief Client: The Herald-Sun (Durham, NC) Date: August 2003 http://www.john-zhu.com
  • 2. Case study: a dose of ComiC relief Three major Division I college sports programs in our coverage area http://www.john-zhu.com
  • 3. Case study: a dose of ComiC relief The competitor, the News & Observer in Raleigh, had about four times the circulation and significantly more manpower and resources http://www.john-zhu.com
  • 4. Case study: a dose of ComiC relief Step 1: Coming up with a theme. Wanted: • High impact • A little different • Attainable http://www.john-zhu.com
  • 5. Case study: a dose of ComiC relief Step 1: Coming up with a theme. Wanted: • High impact • A little different • Attainable solution: Comic book http://www.john-zhu.com
  • 6. Case study: a dose of ComiC relief Step 2: Designing the cover. • Began work 2-3 months before publication date • Worked on cover during down time • Coordination with writers, photographers http://www.john-zhu.com
  • 7. Case study: a dose of ComiC relief Step 3: The rest of the section. • Completed in 60 hours the week before publication • Handled design, copy editing, proofreading http://www.john-zhu.com
  • 8. Case study: a dose of ComiC relief Results • N&O didn’t put out a section that year, so no basis for comparison • Honorable mention in APSE contest http://www.john-zhu.com
  • 9. Case study: a dose of ComiC relief http://www.john-zhu.com/portfolio/publications/2003accfootball http://www.john-zhu.com