View stunning SlideShares in full-screen with the new iOS app!Introducing SlideShare for AndroidExplore all your favorite topics in the SlideShare appGet the SlideShare app to Save for Later — even offline
View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Impact of Facebook Like Buttons When users like something on Facebook, ,it publishes a full news feed story on their wall
1 You choose a measurable goal 2 5 Project completed,next steps We develop a strategy to achieve that goal 4 3 Testing and learning cycles with weekly reporting With your creatives, we implement Facebook ads and applications
The Facebook Engagement Funnel AWARENESS Target customer clicks on an ad Fan Count Reach LIKE Clicks Ads Target customer clicks like Impressions Fan Conversions PERMISSIONS Source of Fans Fan clicks to allow all Required permissions SHARE Apps Engaged fan clicks to share with friends Shares ENGAGE Loyal customers repeatedly visit the site for more content or fun Engagement Rate Engagement Per Post Downloads BUY Engaged fan makes a purchase or call-to-action Influenceable Audience
Facebook Optimization Extrapolate user data Interact with the Fan Page 5 Connections Likes Facebook Open Graph 3 +3 Like It +1 +2 Interests 6 Facebook Ad Generator Location Fan Page 2 User 12 User Profile Page 7 Facebook Ad Multiplier 4 1 8 9 Facebook Home Page Bad 10 Facebook Ad Optimizer Good 11 Perfect Ad Good Ad >> Good/Bad? Friends +90% CTR
Newsfeed Optimization Fan Page Points Based Game 5 Post Quality Score 3 Like the Page News feed Suggestions 7 User Profile 2 6 Home Page 4 Friends User 1