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Marketing is the single most challenging task for the OOo community, as it faces the best selling product of the largest software company in the world, with a turnover of over 25 billion dollars, a profit of 6 billion dollars (half of Microsoft profit) and a budget in the region of hundreds of million dollars.
The challenge, therefore, is to reach a market visibility and a product awareness on par with Microsoft Office, especially in the Windows environment, where users are bombarded by Microsoft messages and sought after by Microsoft partners.
With the announcement of Microsoft Office 2010, OOo strategy must escalate in order to sustain the growth - which has been steep since the announcement of OOo 3.0 - and reach a market penetration of 25% (we are now at 15% on a worldwide basis, but significantly higher in Europe).
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