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The Art of the Global Gateway
 

The Art of the Global Gateway

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Using technology and design to create more discoverable local websites

Using technology and design to create more discoverable local websites

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    The Art of the Global Gateway The Art of the Global Gateway Presentation Transcript

    • Select Country,
 Select Brand Using technology and design to create more discoverable local websites London%16(18%September%2013% %
    • Why You Need a 
 Global Gateway Strategy London%16(18%September%2013% %
    • You can’t control who lands on your home page London%16(18%September%2013% %
    • You will continue to add localized websites The leading global brands support, on average, 28 languages. Slow%and%Steady:%VW%Language%Growth% 45# 40# 31# 2010# 39# 2012# 2013# 32# 2008# 35# 38# 36# 30# 25# 20# 15# 10# 5# 0# High%Speed:+Twi.er+Language+Growth+ Average'Number'of'Languages' 35" 30" 32" 30" 25" 25" 20" 20" 10" 10" 5" 5" 0" 2005" 21" 15" 15" 5" 1" 0" 2010" 2006" 2007" 2008" London%16(18%September%2013% % 2011# 2010" 2011" 2012" 2013" 2011" 2012" 2013"
    • London%16(18%September%2013% %
    • Country Codes London%16(18%September%2013% %
    • If you can, use country codes London%16(18%September%2013% %
    • Country codes and search London%16(18%September%2013% %
    • Be prepared for Internationalized 
 Domain Names (IDNs) New gTLDs: •  онлайн – Russian for "Online" •  сайт – Russian for "Web site" •  游 – Chinese for "Game" London%16(18%September%2013% %
    • The Global Gateway London%16(18%September%2013% %
    • London%16(18%September%2013% %
    • Icons speak louder than words London%16(18%September%2013% %
    • The globe icon is best London%16(18%September%2013% %
    • What’s wrong with this gateway? London%16(18%September%2013% %
    • London%16(18%September%2013% %
    • The universal gateway London%16(18%September%2013% %
    • Technical Solutions London%16(18%September%2013% %
    • Geolocation London%16(18%September%2013% %
    • Geolocation Of the 150 websites reviewed, 61 use geolocation specifically for navigation. London%16(18%September%2013% %
    • Language Negotiation (Detection) London%16(18%September%2013% %
    • Don’t Forget... London%16(18%September%2013% %
    • Wave flags with care London%16(18%September%2013% %
    • Please keep it simple London%16(18%September%2013% %
    • Don’t play favorites London%16(18%September%2013% %
    • Or favourites. London%16(18%September%2013% %
    • Make the gateway a priority London%16(18%September%2013% %
    • And keep it that way London%16(18%September%2013% %
    • Think beyond your website London%16(18%September%2013% %
    • Developing a global gateway strategy • Do you have global buy-in? • Yes, your .com traffic may decrease. • Can you support ccTLDs? • How many localized websites are available now and in the future? • Will you honor user intent? London%16(18%September%2013% %
    • John Yunker email jyunker@bytelevel.com website www.bytelevel.com blog www.GlobalbyDesign.com twitter @johnyunker ! Please keep in touch! The 2014 Web Globalization Report Card ∙ ∙ ∙ ∙ ∙ Leading Languages Emerging Trends Best Practices Worst Practices Website Profiles 10th Edition Byte Level Research London%16(18%September%2013% %