0
Select Country,

Select Brand
Using technology and design to create
more discoverable local websites

London%16(18%Septemb...
Why You Need a 

Global Gateway Strategy

London%16(18%September%2013%

%
You can’t control who lands
on your home page

London%16(18%September%2013%

%
You will continue to add
localized websites
The leading global brands
support, on average, 28
languages.

Slow%and%Steady:...
London%16(18%September%2013%

%
Country Codes

London%16(18%September%2013%

%
If you can, use country codes

London%16(18%September%2013%

%
Country codes and search

London%16(18%September%2013%

%
Be prepared for Internationalized 

Domain Names (IDNs)
New gTLDs:
•  онлайн – Russian
for "Online"
•  сайт – Russian for
...
The Global Gateway

London%16(18%September%2013%

%
London%16(18%September%2013%

%
Icons speak louder than words

London%16(18%September%2013%

%
The globe icon is best

London%16(18%September%2013%

%
What’s wrong with this
gateway?

London%16(18%September%2013%

%
London%16(18%September%2013%

%
The universal gateway

London%16(18%September%2013%

%
Technical Solutions

London%16(18%September%2013%

%
Geolocation

London%16(18%September%2013%

%
Geolocation

Of the 150 websites reviewed, 61 use geolocation specifically for navigation.
London%16(18%September%2013%

%
Language Negotiation
(Detection)

London%16(18%September%2013%

%
Don’t Forget...

London%16(18%September%2013%

%
Wave flags with care

London%16(18%September%2013%

%
Please keep it simple

London%16(18%September%2013%

%
Don’t play favorites

London%16(18%September%2013%

%
Or favourites.

London%16(18%September%2013%

%
Make the gateway a priority

London%16(18%September%2013%

%
And keep it that way

London%16(18%September%2013%

%
Think beyond your website

London%16(18%September%2013%

%
Developing a global
gateway strategy
• Do you have global buy-in?	

• Yes, your .com traffic may decrease.	

• Can you supp...
John Yunker	

email jyunker@bytelevel.com	

website www.bytelevel.com	

blog www.GlobalbyDesign.com	

twitter @johnyunker	...
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The Art of the Global Gateway

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Using technology and design to create more discoverable local websites

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Transcript of "The Art of the Global Gateway"

  1. 1. Select Country,
 Select Brand Using technology and design to create more discoverable local websites London%16(18%September%2013% %
  2. 2. Why You Need a 
 Global Gateway Strategy London%16(18%September%2013% %
  3. 3. You can’t control who lands on your home page London%16(18%September%2013% %
  4. 4. You will continue to add localized websites The leading global brands support, on average, 28 languages. Slow%and%Steady:%VW%Language%Growth% 45# 40# 31# 2010# 39# 2012# 2013# 32# 2008# 35# 38# 36# 30# 25# 20# 15# 10# 5# 0# High%Speed:+Twi.er+Language+Growth+ Average'Number'of'Languages' 35" 30" 32" 30" 25" 25" 20" 20" 10" 10" 5" 5" 0" 2005" 21" 15" 15" 5" 1" 0" 2010" 2006" 2007" 2008" London%16(18%September%2013% % 2011# 2010" 2011" 2012" 2013" 2011" 2012" 2013"
  5. 5. London%16(18%September%2013% %
  6. 6. Country Codes London%16(18%September%2013% %
  7. 7. If you can, use country codes London%16(18%September%2013% %
  8. 8. Country codes and search London%16(18%September%2013% %
  9. 9. Be prepared for Internationalized 
 Domain Names (IDNs) New gTLDs: •  онлайн – Russian for "Online" •  сайт – Russian for "Web site" •  游 – Chinese for "Game" London%16(18%September%2013% %
  10. 10. The Global Gateway London%16(18%September%2013% %
  11. 11. London%16(18%September%2013% %
  12. 12. Icons speak louder than words London%16(18%September%2013% %
  13. 13. The globe icon is best London%16(18%September%2013% %
  14. 14. What’s wrong with this gateway? London%16(18%September%2013% %
  15. 15. London%16(18%September%2013% %
  16. 16. The universal gateway London%16(18%September%2013% %
  17. 17. Technical Solutions London%16(18%September%2013% %
  18. 18. Geolocation London%16(18%September%2013% %
  19. 19. Geolocation Of the 150 websites reviewed, 61 use geolocation specifically for navigation. London%16(18%September%2013% %
  20. 20. Language Negotiation (Detection) London%16(18%September%2013% %
  21. 21. Don’t Forget... London%16(18%September%2013% %
  22. 22. Wave flags with care London%16(18%September%2013% %
  23. 23. Please keep it simple London%16(18%September%2013% %
  24. 24. Don’t play favorites London%16(18%September%2013% %
  25. 25. Or favourites. London%16(18%September%2013% %
  26. 26. Make the gateway a priority London%16(18%September%2013% %
  27. 27. And keep it that way London%16(18%September%2013% %
  28. 28. Think beyond your website London%16(18%September%2013% %
  29. 29. Developing a global gateway strategy • Do you have global buy-in? • Yes, your .com traffic may decrease. • Can you support ccTLDs? • How many localized websites are available now and in the future? • Will you honor user intent? London%16(18%September%2013% %
  30. 30. John Yunker email jyunker@bytelevel.com website www.bytelevel.com blog www.GlobalbyDesign.com twitter @johnyunker ! Please keep in touch! The 2014 Web Globalization Report Card ∙ ∙ ∙ ∙ ∙ Leading Languages Emerging Trends Best Practices Worst Practices Website Profiles 10th Edition Byte Level Research London%16(18%September%2013% %
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