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The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
The Art of the Global Gateway
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The Art of the Global Gateway

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Using technology and design to create more discoverable local websites

Using technology and design to create more discoverable local websites

Published in: Marketing
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  • 1. Select Country,
 Select Brand Using technology and design to create more discoverable local websites London%16(18%September%2013% %
  • 2. Why You Need a 
 Global Gateway Strategy London%16(18%September%2013% %
  • 3. You can’t control who lands on your home page London%16(18%September%2013% %
  • 4. You will continue to add localized websites The leading global brands support, on average, 28 languages. Slow%and%Steady:%VW%Language%Growth% 45# 40# 31# 2010# 39# 2012# 2013# 32# 2008# 35# 38# 36# 30# 25# 20# 15# 10# 5# 0# High%Speed:+Twi.er+Language+Growth+ Average'Number'of'Languages' 35" 30" 32" 30" 25" 25" 20" 20" 10" 10" 5" 5" 0" 2005" 21" 15" 15" 5" 1" 0" 2010" 2006" 2007" 2008" London%16(18%September%2013% % 2011# 2010" 2011" 2012" 2013" 2011" 2012" 2013"
  • 5. London%16(18%September%2013% %
  • 6. Country Codes London%16(18%September%2013% %
  • 7. If you can, use country codes London%16(18%September%2013% %
  • 8. Country codes and search London%16(18%September%2013% %
  • 9. Be prepared for Internationalized 
 Domain Names (IDNs) New gTLDs: •  онлайн – Russian for "Online" •  сайт – Russian for "Web site" •  游 – Chinese for "Game" London%16(18%September%2013% %
  • 10. The Global Gateway London%16(18%September%2013% %
  • 11. London%16(18%September%2013% %
  • 12. Icons speak louder than words London%16(18%September%2013% %
  • 13. The globe icon is best London%16(18%September%2013% %
  • 14. What’s wrong with this gateway? London%16(18%September%2013% %
  • 15. London%16(18%September%2013% %
  • 16. The universal gateway London%16(18%September%2013% %
  • 17. Technical Solutions London%16(18%September%2013% %
  • 18. Geolocation London%16(18%September%2013% %
  • 19. Geolocation Of the 150 websites reviewed, 61 use geolocation specifically for navigation. London%16(18%September%2013% %
  • 20. Language Negotiation (Detection) London%16(18%September%2013% %
  • 21. Don’t Forget... London%16(18%September%2013% %
  • 22. Wave flags with care London%16(18%September%2013% %
  • 23. Please keep it simple London%16(18%September%2013% %
  • 24. Don’t play favorites London%16(18%September%2013% %
  • 25. Or favourites. London%16(18%September%2013% %
  • 26. Make the gateway a priority London%16(18%September%2013% %
  • 27. And keep it that way London%16(18%September%2013% %
  • 28. Think beyond your website London%16(18%September%2013% %
  • 29. Developing a global gateway strategy • Do you have global buy-in? • Yes, your .com traffic may decrease. • Can you support ccTLDs? • How many localized websites are available now and in the future? • Will you honor user intent? London%16(18%September%2013% %
  • 30. John Yunker email jyunker@bytelevel.com website www.bytelevel.com blog www.GlobalbyDesign.com twitter @johnyunker ! Please keep in touch! The 2014 Web Globalization Report Card ∙ ∙ ∙ ∙ ∙ Leading Languages Emerging Trends Best Practices Worst Practices Website Profiles 10th Edition Byte Level Research London%16(18%September%2013% %

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