+Expert Focus Area:Fruit-EatingBehavior Designfor Better Health Phase 1: Priority Mapping Jenny Hong (firstname.lastname@example.org) October 2012
+ Expert Focus Area Goal: Become an expert for a specific behavior in five weeks. What behavior? To get female freshmen at Stanford to eat one piece of fruit every morning. Why? Fruits are nutritious (delicious). Breakfast is healthy. Structured behaviors beget structured behaviors.
Very effective in getting Sarah to eat her morning fruit Do something Key: Gets fruit relevant for 3 Dot delivered tiny habits every morning Set alarm clock Span to a fruit-eating Signs up for PathNo way. We can’t get Sarah to do this. reminder Roommate daily text Say “I will eat reminds her reminder in one fruit” for the rest of every Yes, Sarah will totally do this! the morning the quarter morning. Brings one fruit Go grocery back from dining shopping in Puts picture of a hall and puts it on the morning fruit on her desk her desk Set up reminder in web browser Practices declaring success every week Make a Joins two- smoothie Go to farmer’s week health at Wilbur market twice group a month Attend a Writes for a Be dining healthy eating nutrition journal ambassador workshop Take a nutrition class at school Sign up for healthy eating mailing list Not effective in getting Sarah to eat her morning fruit