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This was a presentation for product managers & UX designers to discuss opportunities in mobile.

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  1. 1. 6 IDEAS for MOBILE in 2013
  2. 2. I skate to where the puck is going to be not where it has been - Wayne Gretzky
  3. 3. ACT LIKE A STARTUP Build, Measure, & Learn
  4. 4. LEAN STARTUP METHOD Source: Startup Lessons Learned Blog Eric Ries
  5. 5. API INTERACTION STRATEGYDefine interactions between your API & the applications that use it
  6. 6. API INTERACTION MODEL • Blueprint of the app and the interaction between the APIs • Focus on End User & Developer Experience (internal & 3rd party) • Target Mobile (IE: iOS - Objective-C prefers JSON) • How will the API behave: Usage Model (data model & tasks) • Don’t forget to model error conditions (keep abstract)Source: 5 Essentials for BYOD & Mobile EnablementLayer7 Tech
  7. 7. DEFINE THE DIGITAL FOOTPRINT Multi-screen strategy & growing trends
  8. 8. MULTI-DEVICE OWNERSHIP IS BECOMINGTHE NORM • In June 2012, 35.5% of all Smartphone users also owned other connected devices • Smartphones, tablets, and other connected devices are changing the way consumers seek information, communicate and engage online! Source: comScore MobiLens, US Data: One month snapshot - June 2012
  9. 9. THE NEW MULTI-SCREEN WORLDUnderstanding cross-platform consumer behavior • Most of consumers media time is spent today in front of a screen. (computer, smartphone, tablet & TV) • Consumption of content & services is driven on context. (where we are, what we want to accomplish & the amount of time needed) • There are two main modes of Multi-Screening -Sequential Screening - moving between devices -Simultaneous Screening - using multiple devices at the same time • Smartphones are the backbone of daily mead interactions. (serving as the most common starting point for activities across multiple devices) • Found Time Multiple screens make users feel more efficient because we can act spontaneously & get a sense of accomplishment Source: Google August 2012 Sterling Brands & Ipsos
  10. 10. SIX USER PATTERNS Coherence Syncronization Screen Sharing Device Shifting Complementary SimultaneousSource:
  11. 11. THE FRICTIONLESS & BEAUTIFUL PRODUCTBased on user needs across all screens
  12. 12. MOBILE PAYMENTS 2017Top 1 trillion according to Juniper ResearchSource: Juniper ResearchMobile Payments Strategies: NFC, Remote Purchases & Money Transfer 2012-2017
  13. 13. RETHINK ADVERTISINGOffer more innovative formats to marketers
  14. 14. THE RISE OF VIDEO CONSUMPTION ON DEVICES • eMarketer estimates that by 2016, more than 110 million Americans—or one-third of the total US population—will watch video content on a mobile phone at least once per month. Source: Data: Video, Social Boost US Mobile Content Consumption 04.13.12
  15. 15. RETENTION & ACQUISITION Focus on retention vs. downloads
  16. 16. Summary • Build, Measure & Learn - Validate design & development against business goals • Define an API Interaction Strategy - A blueprint of the app and the interactions with the APIs • Create a Digital Footprint - Mobile products across screens/devices • Mobile Payments - Consider & research ways to implement in the near future• Offer Innovative Advertising Opportunities - Use the medium to our advantage - video also is very promising• Customer Retention & Acquisition - Focus on retention & create an acquisition strategy