50 things about digitalHelping to navigate the ever changing world of digital
1. Marketing Will Continue To Change           http://www.dreamsystemsmedia.com/blog/index.php/timeline-of-marketing-chann...
2. The World Wide Web                www                        50 things about digital
3. Building A Web Site - Step 1 Client	  Team	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
4. Building A Web Site - Step 2 Client	  Team	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
5. Building A Web Site - Step 3 Client	  Team	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
6. Building A Web Site - Step 4 Client	  Team	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
7. Building A Web Site Requires Many   Competencies                                The Nine Pillars                       ...
8. Additional Components to Building A Site  • Analytics  • SEM/SEO  • Usability  • Taxonomy                              ...
9. Web Sites - a single page priority view                                  Home Page                  Category Pages     ...
10. Web Sites - viewed from a potential    ROI standpoint                          Forms/Checkout                   Landin...
11. How To Build A Landing Page• click throughs (e commerce) • lead generation  (collect data)                     http://...
12. THE WEB IS DEAD    LONG LIVE THE INTERNET   Wired Magazine - http://www.wired.com/magazine/2010/08/ff_webrip/   Source...
13. Video and The Web                      Lady Gaga - Bad Romance; 326,832,779 views                      Charlie bit my ...
14. Shift Happens! -    The web business has changed   • 1996-2000 “Build it they will come”   • 2001-2007 “Build it, and ...
15. Outbound vs Inbound Marketing                            • Blogs, Ebooks,  • Print Ads                 White Papers  •...
16. So What Is Digital?   • SEM/PPC   • Social Media   • Viral Videos   • Mobile Devices (phones & tablets)   • Games   • ...
17. Digital Eco-System   David Trewern - http://blog.dtdigital.com.au/insight/post/the-first-steps-in-making-your-business-...
18. Crafting An Architecture                               360i Social Media Playbook http://www.360i.com                 ...
19. Social Networks- 11% of online ad    spending in 2011                                50 things about digital
20. Future Of Retail:    Facebook Powered Social Storefronts                              50 things about digital
21. Facebook Gaming Stats                    •19% Say they’re addicted                    • 69% Of Facebook gamers are wom...
22. Group Buying                   50 things about digital
23. Q&A and Intelligent Information                                50 things about digital
24. Why Mobile Is On Your Radar                              50 things about digital
25. The Shift From 2000-2010             2000                           2010• 46% of adults use internet   • 79% of adults...
26. Mobile Internet Ramping Faster than    Desktop Internet Did                               50 things about digital
27. Mobile Web Sites   • New Channel -   reach customers on   the go   • Lifestyle Integration   - one click calling,   ma...
28. SMS/Text Messaging   • Increase Sales- promoting   products or services, provide   incentives, and increase   customer...
29. Apps & Widgets                                                                                     • Games remain the ...
30. Native vs Web Apps Native App Benefits  • Use Built-in Features - motion detection, voice detection, camera and GPS  • ...
31. Mobile Social                    50 things about digital
31. Location-Based Services                              	   •	   Foursquare                              	   •	   Gowalla...
33. Mobile Loyalty      http://www.fastcompany.com/1654916/loopt-star-location-based-advertising-foursquare-loyalty-reward...
34. 2D Codes & Coupons           Utilizing a code reader like ScanLife or JagTag.            • Create 2D codes and downloa...
35. Augmented Reality Digital information is overlaid on the physical world                                               ...
36. Mobile Contactless Paymenthttp://www.engadget.com/2010/09/23/visa-rolling-out-paywave-mobile-phone-payments-in-ny-subw...
37. Top Mobile Commerce Trends For 2010   1. Bargain Hunting   2. Mobile Ticketing   3. Banking   4. Tangible Goods   5. M...
38. Delivery Methods Have Changed                             50 things about digital
39. UI Devices - The Evolution                                 50 things about digital
40. Media Consumption Has Changed                            50 things about digital
41. The Evolution Of Media Consumption                              50 things about digital
42. Tablets              50 things about digital
43. Future of OOH is DOOH                            50 things about digital
44. Annotated Experiences                            50 things about digital
45. Crowdsourcing      The best recipes come from home cooks The first PPC marketplace that allows agencies and in-house ad...
46. Cloud Computing                      • Leverage scalable bandwidth for each                        project or campaign...
47. Transmedia Storytelling   http://www.42entertainment.com/yearzero/                                     50 things about...
48. Emerging Platforms                         50 things about digital
49. The Future Is Ubiquitous Media                               50 things about digital
50. The Future Creative Partner                         • Scalability          technology                         • Elasti...
info@lureindustries   follow@lureindustries northeast: 646.481.1340southeast: 866.882.9234 x1
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50 Things About Digital

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I recently did some consulting at a local agency and was asked to put together a presentation to help educate the account teams about what is going on in digital marketing. It has a few work flow tips, mobile stats, emerging platforms and some growing trends.

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50 Things About Digital

  1. 1. 50 things about digitalHelping to navigate the ever changing world of digital
  2. 2. 1. Marketing Will Continue To Change http://www.dreamsystemsmedia.com/blog/index.php/timeline-of-marketing-channels-graphic/ 50 things about digital
  3. 3. 2. The World Wide Web www 50 things about digital
  4. 4. 3. Building A Web Site - Step 1 Client  Team                                                        Phases  &  Actions                                                        Project  Management                                                        Design  Staff                                                        Technical  Staff Phase  1:  Strategy  and  Tactics Project  Tools Contract Schedule Questionnaires User  Models Goals  &  Requirements www          Strategic  Brief          Creative  Brief          Technical  Brief Basic  Content  Plan Site  Map Engineering  Specification Final  Schedule Final  Estimate Secrets of Successful Web Sites - David Siegel 50 things about digital
  5. 5. 4. Building A Web Site - Step 2 Client  Team                                                        Phases  &  Actions                                                        Project  Management                                                        Design  Staff                                                        Technical  Staff Phase  2:  Creative  Development Content  Identification Content  Schedule Content  Development Editing  and  Preparation Initial  Design  Studies (concepting  /  branding) Comps   (look  and  feel  /  navigation  /  UI) Prototypes  (final  direction) Working  Model  (implementation) Secrets of Successful Web Sites - David Siegel 50 things about digital
  6. 6. 5. Building A Web Site - Step 3 Client  Team                                                        Phases  &  Actions                                                        Project  Management                                                        Design  Staff                                                        Technical  Staff Phase  3  Technical  Development Production Engineering Alpha Internal  QA Beta  1,  2 Internal  QA Final  Internal  Site Secrets of Successful Web Sites - David Siegel 50 things about digital
  7. 7. 6. Building A Web Site - Step 4 Client  Team                                                        Phases  &  Actions                                                        Project  Management                                                        Design  Staff                                                        Technical  Staff Phase  4  Delivery Content  Freeze External  Staging External  QA Site  Measurement Documentation/Templates Preflight  Check Launch Strategy  Assement Maintenance Secrets of Successful Web Sites - David Siegel 50 things about digital
  8. 8. 7. Building A Web Site Requires Many Competencies The Nine Pillars of Successful Web Teams • Project Management • Concrete Design • Content Production, • Technology Implementation • Abstract Design • Content Strategy • Technology Strategy • Site Strategy • User Research http://www.adaptivepath.com/ideas/essays/archives/000242.php 50 things about digital
  9. 9. 8. Additional Components to Building A Site • Analytics • SEM/SEO • Usability • Taxonomy 50 things about digital
  10. 10. 9. Web Sites - a single page priority view Home Page Category Pages Detail Pages Forms/Checkout Landing Pages Web Design ROI - Lance Loveday & Sanrda Niehaus design attention 50 things about digital
  11. 11. 10. Web Sites - viewed from a potential ROI standpoint Forms/Checkout Landing Pages Detail Pages Category Pages Home Page Web Design ROI - Lance Loveday & Sanrda Niehaus design attention 50 things about digital
  12. 12. 11. How To Build A Landing Page• click throughs (e commerce) • lead generation (collect data) http://www.seomoz.org/blog/the-12step-landing-page-rehab-program-infographic-10488 50 things about digital
  13. 13. 12. THE WEB IS DEAD LONG LIVE THE INTERNET Wired Magazine - http://www.wired.com/magazine/2010/08/ff_webrip/ Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko 50 things about digital
  14. 14. 13. Video and The Web Lady Gaga - Bad Romance; 326,832,779 views Charlie bit my finger - again !; 265,287,915 views Evolution of Dance; 160,425,230 views comScore Reports: 183 Million U.S. Internet Users Watched Online Video in May 50 things about digital
  15. 15. 14. Shift Happens! - The web business has changed • 1996-2000 “Build it they will come” • 2001-2007 “Build it, and help them find it” • 2007-Present “Becoming Social” • Take your content (and brand) to where the conversation happens • Join (and influence) the conversation 50 things about digital
  16. 16. 15. Outbound vs Inbound Marketing • Blogs, Ebooks, • Print Ads White Papers • Television Ads • Viral YouTube Videos • Cold Calling • Search Engine • Trade Shows Optimization • Email Blasts • Webinars • Feeds, RSS 50 things about digital
  17. 17. 16. So What Is Digital? • SEM/PPC • Social Media • Viral Videos • Mobile Devices (phones & tablets) • Games • Digital Signage (DOOH) 50 things about digital
  18. 18. 17. Digital Eco-System David Trewern - http://blog.dtdigital.com.au/insight/post/the-first-steps-in-making-your-business-social-online_25/ 50 things about digital
  19. 19. 18. Crafting An Architecture 360i Social Media Playbook http://www.360i.com 50 things about digital
  20. 20. 19. Social Networks- 11% of online ad spending in 2011 50 things about digital
  21. 21. 20. Future Of Retail: Facebook Powered Social Storefronts 50 things about digital
  22. 22. 21. Facebook Gaming Stats •19% Say they’re addicted • 69% Of Facebook gamers are women • 20% have paid cash for in-game benefits • 56 million people play daily • 290 million people play monthly • 420 minutes = average time per month on Facebook • 50% of Facebook log-ins are specifically to play games That’s 105,878 man-years’ worth of virtual farming 50 things about digital
  23. 23. 22. Group Buying 50 things about digital
  24. 24. 23. Q&A and Intelligent Information 50 things about digital
  25. 25. 24. Why Mobile Is On Your Radar 50 things about digital
  26. 26. 25. The Shift From 2000-2010 2000 2010• 46% of adults use internet • 79% of adults use internet• 5% with broadband at • 64% have broadband at home home • 82% own a cell phone• 50% own a cell phone • 59% connect wirelessly• 0% connect wirelessly • >two-thirds use “cloud”• <10% use “cloud” • 48% = tech social networkers• 0% = tech social • NOW: faster, mobile networkers connections built around• THEN: slow, stationary outside servers and storage connections built around my computer 50 things about digital
  27. 27. 26. Mobile Internet Ramping Faster than Desktop Internet Did 50 things about digital
  28. 28. 27. Mobile Web Sites • New Channel - reach customers on the go • Lifestyle Integration - one click calling, mapping/location, audio, video, and point-of-sale • Simplified User Experience 50 things about digital
  29. 29. 28. SMS/Text Messaging • Increase Sales- promoting products or services, provide incentives, and increase customer loyalty and retention • Mass Alerts - any urgent information, such as a change of appointment, or product • 5,000 customers signed up • 13,000 sent messages ready for pickup • 8.8% redemption rate, compared to 1-2% for direct mail • Buy-one-get-one-free SMS alert can be sent out resulting in near • Reminders - appointments instant increased customer traffic 50 things about digital
  30. 30. 29. Apps & Widgets • Games remain the No. 1 application, and mobile shopping, social networking, utilities, and productivity tools continue to grow • Rich Engagement with brands • Advertising opportunities on free Apps. (Credit: Gartner) CNET 1.19.10 FLOWTOWN: http://www.flowtown.com/blog/how-important-have-apps-become?display=wide 50 things about digital
  31. 31. 30. Native vs Web Apps Native App Benefits • Use Built-in Features - motion detection, voice detection, camera and GPS • Content Available on the Fly - without a strong internet connections • Monetize Development - make money directly from the sale of the app • Press Coverage - garner attention in the trade press Web App Benefits • Leverage Existing Content - Share web site has same content as the app • Inappropriate Content - Submitting an application to Apple carries the inherent risk of being denied entry into the iTunes App Store • Reach Non-iPhone Users - Webkit frameworks easily transfers to other platforms such as Android and BlackBerry devices • Mobile Search - take advantage of mobile search results since it is becoming increasingly important. 50 things about digital
  32. 32. 31. Mobile Social 50 things about digital
  33. 33. 31. Location-Based Services • Foursquare • Gowalla • Loopt • Yelp • Twitter 50 things about digital
  34. 34. 33. Mobile Loyalty http://www.fastcompany.com/1654916/loopt-star-location-based-advertising-foursquare-loyalty-rewards-advertising 50 things about digital
  35. 35. 34. 2D Codes & Coupons Utilizing a code reader like ScanLife or JagTag. • Create 2D codes and download in seconds • Place your 2D code on anything print or digital display • Modify your 2D code and changes appear instantly 50 things about digital
  36. 36. 35. Augmented Reality Digital information is overlaid on the physical world 50 things about digital
  37. 37. 36. Mobile Contactless Paymenthttp://www.engadget.com/2010/09/23/visa-rolling-out-paywave-mobile-phone-payments-in-ny-subway-and/ 50 things about digital
  38. 38. 37. Top Mobile Commerce Trends For 2010 1. Bargain Hunting 2. Mobile Ticketing 3. Banking 4. Tangible Goods 5. Marketing 50 things about digital
  39. 39. 38. Delivery Methods Have Changed 50 things about digital
  40. 40. 39. UI Devices - The Evolution 50 things about digital
  41. 41. 40. Media Consumption Has Changed 50 things about digital
  42. 42. 41. The Evolution Of Media Consumption 50 things about digital
  43. 43. 42. Tablets 50 things about digital
  44. 44. 43. Future of OOH is DOOH 50 things about digital
  45. 45. 44. Annotated Experiences 50 things about digital
  46. 46. 45. Crowdsourcing The best recipes come from home cooks The first PPC marketplace that allows agencies and in-house advertisers to leverage the skills The worldʼs first creative (ad) agency built on of hundreds of the best PPC crowdsourcing principles, itʼs our goal to provide experts in the world businesses with a better way to solve their marketing, advertising and product-design problems by engaging the worldʼs most talented creatives. 50 things about digital
  47. 47. 46. Cloud Computing • Leverage scalable bandwidth for each project or campaign. • Maintaining elasticity allows for “pay as you go” for used bandwidth which helps manage the bottom line. 50 things about digital
  48. 48. 47. Transmedia Storytelling http://www.42entertainment.com/yearzero/ 50 things about digital
  49. 49. 48. Emerging Platforms 50 things about digital
  50. 50. 49. The Future Is Ubiquitous Media 50 things about digital
  51. 51. 50. The Future Creative Partner • Scalability technology • Elasticity creative • Extreme Problem business strategy Solving Abilities 50 things about digital
  52. 52. info@lureindustries follow@lureindustries northeast: 646.481.1340southeast: 866.882.9234 x1

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