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Snack Size Sociality

by Jyri Engeström on Oct 01, 2009

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Snack Size Sociality — Presentation Transcript

Snack Size Sociality: Attention, Inﬂuence and Identity in the Days of Bite- Sized Media Jyri Engeström Google Blog: zengestrom.com jyri@zengestrom.com

Sartre: “If you are lonely when you're alone, you are in bad company.“

Microcontent

Large ecosystem of Few social apps on single proprietary open platform platforms (the web itself) New crossroads

This talk has 2 parts Part I: Trends Part II: Strategies for success

Part I: Trends on the web

Whereʼs the web going?

Conan OʼBrien: web in the year 3 000

The near future (1-3 years out) Network Devices Software • Broadband • Netbooks • Web apps 10 -> 100 Mbps • iPhones • Mobile apps • Mobile • Androids • Cloud storage 2 -> 10 Mbps • web TVs

Desktop: all apps will run on the web

Mobile: proprietary app stores vs. the open web Smartphone market share 50 % Nokia 25 % Blackberry iPhone 0 % Q2/2008 Q2/2009

5 trends on the social web today 1. Discovery is becoming social 2. People are increasingly ʻsnackingʼ on content 3. Microblogging is becoming the pulse of the planet 4. Corporations and brands are getting human faces 5. Location is emerging as a new ﬁlter

1. Discovery is becoming social

Mumbai attacks 26 November, 2008

Hudson River crash January 15, 2009

Iran uprising June, 2009

Michael Jackson dead June 25, 2009

2. People are increasingly ʻsnackingʼ on content

3. Microblogging is becoming the pulse of the planet

4. Corporations and brands are getting human faces

5. Location is emerging as a new ﬁlter

Part II: Strategies for success

4 strategies for success 1. Go where your customers are 2. Donʼt market, engage 3. Empower your ambassadors 4. Introduce something new every day

1. Go where your customers are

2. Donʼt market, engage

3. Empower your ambassadors

4. Introduce something new every day 5.

Document-centered social web (2003-2007) • Pages and links • No machine-readable identity • No activities • Based on polling

Proprietary real-time platforms (2007-2009) • Faces and identities • Objects, verbs and activities • Proprietary push systems • Contained within silos • Non-standard APIs

The people-centric (real time) web As a web citizen, your basic rights should be to: • Host your own identity • Log into any website with your identity and immediately see your friends • Push your activities to your friends regardless of the service you and they choose for producing & consuming • Participate in the same thread of comments from anywhere • Store a record of your activities on your own server

Battle is now waged over: • Peopleʼs identities • Activity stream routing • The social inbox • Real-time search

5 trends 1. Discovery is becoming social 2. People are increasingly ʻsnackingʼ on content 3. Microblogging is becoming the pulse of the planet 4. Corporations and brands are getting human faces 5. Location is emerging as a new ﬁlter

4 strategies 1. Go where your customers are 2. Donʼt market, engage 3. Empower your ambassadors 4. Introduce something new every day

1 open platform: the web itself 1. OpenID 2. OAuth 3. Portable Contacts 4. PubSubHubbub (PuSH) 5. Activity Streams (activitystrea.ms) 6. Synchronized commenting (TBD)

Dror Orbach , Owner at Pragmatic Visionary Consulting Services Thanks for sharing this insightful and visually appealing presentation! On slide 32, relating to the right to host your own identity, I agree with the natural right of each person to present himself or herself the way he/she wants. I also believe, however, that there is a real need for a strong capability to verify the identity of people online. This need increases with the popularity of social networking, and with the need to make real-time decisions based upon real-time information - meaning you can't really afford to wait until you can learn enough about the individual on the other side of the Net just through your own personal interaction experience. Do you share this view? 2 years ago

Are you sure you want to Yes No

Gerald Huff I was particularly interested in slide 32 and the statement 'store a record of your own activities on your own server'. It got me rethinking whether we need large centralized services at all. I wrote up some thoughts on a concept for the Virtual Personal Cloud here: http://www.scribd.com/doc/26792111/The-Virtual-Personal-Cloud 2 years ago

Harto Pönkä , Entrepreneur, founder of Purot.net wiki, blogger, educator etc. at Innowise Very good summary where's the web and social media going. Thanks! 2 years ago

Alexander Ainslie , Evangelist / Free-Thinker at Internet Jyrii, two things I been pondering regarding enabling the next paradigm of 'portable social containers' & enabling such containers via say, Wave, wavelets, blips et al. 1) Security: can XMPP deliver end-to-end banking/PCI grade security & 2) Scalability: can a XMPP based Wave platform scale? Or is this provided for via the federation paradigm?

Up until recently, I had researched and settled on a Comet based derivative that would fulfill these need efficiently without long polling and with low latency. I am keen to determine if the Wave paradigm may do the same. BTW, all of this is destined towards architecting a product that you may find stimulating and rewarding (translation: a carrot!)

I realize that SlideShare comments may not be the appropriate forum to discuss this. Do you sending me a DM to www.twitter.com/aainslie ? That is, of course, if you are inclined to want to discuss this!

BTW, I appreciate your 'connecting the dots' comment, because that is exactly how I envision it. My greatest asset in this regards is having had the luxury of having the freedom to 'see the forrest from the trees' for some time now - resulting in perhaps being able to further 'see the leaves in the trees' too! 2 years ago

Jyri Engeström , Entrepreneur at GOogle @ronin691 not sure what you mean by context: people's location, status, etc. picked up from the devices they carry? I think turning that data into useful instrument for ongoing searches and filtering is a great challenge indeed, but it is not what the current battle is being waged over. It may be the next one. 2 years ago

Jyri Engeström , Entrepreneur at GOogle @Alexander Thanks for the feedback. I'm glad that you are connecting the dots. 2 years ago

Alexander Ainslie , Evangelist / Free-Thinker at Internet Jyri, Viewing this presentation against the context of your 'social objects' post sometime ago paints a very interesting picture. Thanks for sharing this. @AAinslie 2 years ago

ronin691 Context not mentioned on slide 33? I consider context the greatest challenge of all. 2 years ago

Snack Size Sociality

by Jyri Engeström on Oct 01, 2009

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Snack Size Sociality — Presentation Transcript