Nodal Points <ul><li>The emerging real-time social Web </li></ul><ul><li>Jyri Engeström </li></ul><ul><li>zengestrom.com <...
This talk is structured around 3 key concepts: 1. Social objects 2. Social peripheral vision 3. Nodal points
Mark Sigal: “ There has to be more to the Web 2.0 story than accessorizing my Facebook page with one-dimensional pseudo ap...
“ Create a Facebook application like Top Friends, which has almost 3 million active users, and you could be into some seri...
“ tendency for individual applications to grow very quickly within the first few weeks, and then to plateau in growth afte...
 
Social network theory is good at representing links between people - But it doesn’t explain what connects those particular...
Another tradition of theorizing offers an explanation of why so many YASNS ultimately fail Pierre Bourdieu Sociologist 193...
People don’t just connect to each other They connect through a shared object
From John Thackara: “In the Bubble. Designing in a Complex World.” Used with permission.
From John Thackara: “In the Bubble. Designing in a Complex World.” Used with permission.
Good web services allow people to create social objects that add value
Flickr  did it to photos Del.icio.us  did it to bookmarks YouTube  did it to video
New objects -> new value
Mobile devices make it possible to capture slices of reality that people couldn’t capture before
Camera phones ->  photos
Text messages ->  status updates
Video phones ->  live streams and video comments
2.0
GPS & cell ID ->  places
Bluetooth ->  people you’ve met
Barcodes/RFIDs ->  physical objects
Objects are interesting as such
 
Yet it’s even more interesting what other people say about an object and what they do with it
 
Define your  verbs
(verb) Adam Photo Blog post Video Event Music track Place Favorited Commented Rated Posted Played Visited A B X
Actions  (Alexei N. Leontiev) Speech acts  (John R. Searle) Communicative acts  (Jürgen Habermas) Utterances  (Conversatio...
Actions leave traces on the Web
- Some actions we type ourselves - Others are auto-generated
Social peripheral vision
 
No awareness of other people’s intentions = Inability to make plans
Sites that publish what people have been doing
 
 
Imagine a physical world where we have as much peripheral information at our disposal as in WoW From Joi Ito  http://joi.i...
Over the next 24 months many of the services we use regularly will probably become socially aware
Not just activity streams Maps  - where are my friends Phonebook  - what are people up to Email  - prioritizing Photos  - ...
Terminator 2
The Daemon
Marauder’s map
Object lockers Activity aggregators Discovery layer (search actions)
People transmit updates, kind of like pulsars in space
At Jaiku it felt like we were hacking together a transmitter/receiver
Aggregation at massive scale
Pattern recognition
 
Detecting  nodal points
What should I be aware of that’s happening around me?
Was what just happened significant to someone on the network?
What?
Who?
Where?
Just-in-time delivery
Discovery is becoming social
 
Pagerank “ Facerank”? Who links to it? <ul><li>Social proximity (friends in common) </li></ul><ul><li>Physical proximity <...
Identity  OpenID Authorization  OAuth Interoperability  OpenSocial Own it, port it, share it
Ok.
1. What is your object? 2. What are your verbs? 3. What are your nodal points? Quick checklist :
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Nodal Points - The Emerging Real-Time Social Web (@Reboot 10)

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Activity streams are turning social services into a flow of updates, filtered through people. Mobility is introducing new types of social objects that change the nature of the update streams both into something more frequent and more ambient, but also more vulnerable to noise. In this world the capability to aggregate updates from across the Web and and filter out noise becomes a key problem. I'll demonstrate how the concepts of social objects and social peripheral vision can be applied to make sense of this shift in the locus of innovation on the social Web, and share some personal war stories along the way.

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  • Who I am Biggest shift yet - will transform everything into more fluid
  • Nodal Points - The Emerging Real-Time Social Web (@Reboot 10)

    1. 1. Nodal Points <ul><li>The emerging real-time social Web </li></ul><ul><li>Jyri Engeström </li></ul><ul><li>zengestrom.com </li></ul>
    2. 2. This talk is structured around 3 key concepts: 1. Social objects 2. Social peripheral vision 3. Nodal points
    3. 3. Mark Sigal: “ There has to be more to the Web 2.0 story than accessorizing my Facebook page with one-dimensional pseudo applications”
    4. 4. “ Create a Facebook application like Top Friends, which has almost 3 million active users, and you could be into some serious Internet dough.”
    5. 5. “ tendency for individual applications to grow very quickly within the first few weeks, and then to plateau in growth after a few weeks”
    6. 7. Social network theory is good at representing links between people - But it doesn’t explain what connects those particular people and not others
    7. 8. Another tradition of theorizing offers an explanation of why so many YASNS ultimately fail Pierre Bourdieu Sociologist 1930-2002 Yrjö Engeström Activity theorist 1948- Bruno Latour Actor-network theorist 1947- Karin Knorr-Cetina Sociologist 1944- Lev Vygotsky Psychologist 1896-1934
    8. 9. People don’t just connect to each other They connect through a shared object
    9. 10. From John Thackara: “In the Bubble. Designing in a Complex World.” Used with permission.
    10. 11. From John Thackara: “In the Bubble. Designing in a Complex World.” Used with permission.
    11. 12. Good web services allow people to create social objects that add value
    12. 13. Flickr did it to photos Del.icio.us did it to bookmarks YouTube did it to video
    13. 14. New objects -> new value
    14. 15. Mobile devices make it possible to capture slices of reality that people couldn’t capture before
    15. 16. Camera phones -> photos
    16. 17. Text messages -> status updates
    17. 18. Video phones -> live streams and video comments
    18. 19. 2.0
    19. 20. GPS & cell ID -> places
    20. 21. Bluetooth -> people you’ve met
    21. 22. Barcodes/RFIDs -> physical objects
    22. 23. Objects are interesting as such
    23. 25. Yet it’s even more interesting what other people say about an object and what they do with it
    24. 27. Define your verbs
    25. 28. (verb) Adam Photo Blog post Video Event Music track Place Favorited Commented Rated Posted Played Visited A B X
    26. 29. Actions (Alexei N. Leontiev) Speech acts (John R. Searle) Communicative acts (Jürgen Habermas) Utterances (Conversation Analysis)
    27. 30. Actions leave traces on the Web
    28. 31. - Some actions we type ourselves - Others are auto-generated
    29. 32. Social peripheral vision
    30. 34. No awareness of other people’s intentions = Inability to make plans
    31. 35. Sites that publish what people have been doing
    32. 38. Imagine a physical world where we have as much peripheral information at our disposal as in WoW From Joi Ito http://joi.ito.com
    33. 39. Over the next 24 months many of the services we use regularly will probably become socially aware
    34. 40. Not just activity streams Maps - where are my friends Phonebook - what are people up to Email - prioritizing Photos - facial recognition
    35. 41. Terminator 2
    36. 42. The Daemon
    37. 43. Marauder’s map
    38. 44. Object lockers Activity aggregators Discovery layer (search actions)
    39. 45. People transmit updates, kind of like pulsars in space
    40. 46. At Jaiku it felt like we were hacking together a transmitter/receiver
    41. 47. Aggregation at massive scale
    42. 48. Pattern recognition
    43. 50. Detecting nodal points
    44. 51. What should I be aware of that’s happening around me?
    45. 52. Was what just happened significant to someone on the network?
    46. 53. What?
    47. 54. Who?
    48. 55. Where?
    49. 56. Just-in-time delivery
    50. 57. Discovery is becoming social
    51. 59. Pagerank “ Facerank”? Who links to it? <ul><li>Social proximity (friends in common) </li></ul><ul><li>Physical proximity </li></ul><ul><li>Shared taste </li></ul><ul><li>Shared objects </li></ul><ul><li>... </li></ul>
    52. 60. Identity OpenID Authorization OAuth Interoperability OpenSocial Own it, port it, share it
    53. 61. Ok.
    54. 62. 1. What is your object? 2. What are your verbs? 3. What are your nodal points? Quick checklist :
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