• Bharti Airtel formerly known as Bharti Tele- Ventures LTD (BTVL) is the largest cellular service provider in India,• with more than 140 million subscribers as of 2010• Founded July 07, 1995• founder(s)Sunil Bharti Mittal• Headquarters New Delhi, India• Key people• Sunil Mittal (Chairman) & (MD)• SANJAY KAPOOR (CEO)
HISTORY Entered telecom business in 1985 1985-Technical collaboration with Siemens, Taka COM corporation. 1995- opened its first cellular showroom. Won ‘Techies Award’ for four consecutive years (1997-2000).
SERVICES FOR US For Us –1. Mobile- Prepaid - Postpaid2.Home Phones – Fixed Line - Fixed Wireless Phones3.Broadband & Internet4.Blackberry5.Calling Cards6.Wireless Internet – Data Card - USB Modem7.Airtel Digital TV
SERVICES FOR OUR BUSINESS• For our business:-• Data and IP solutions• Conferencing• Voice solutions
Airtel As brand• ► There is an amazing consistency in the manner in which AIRTEL has over the two years emerged as the country’s top 2nd service brand in the Most Trusted Brands survey• Brand Ambassadors: • Sharukh khan • A.R.Rehman • Vidya balan • Madhavan • Sachin( currently droped)
• Brands that Figure in the Top - 100 consumer brands in India are: • Nokia at Position 4. • Bharti Airtel is at position 46 • Reliance Mobile is placed at 73 • BSNL is ranked 79 • Tata Indicom is at 83 • LG Mobile is at rank 90So AIRTEL is the best player in telecom business.
Airtel Live Every Moment• ► In 2002, Airtel signed on music composer A. R Rehman and changed its tune to "Live every moment”.• ► Organized Airtel Scholar Hunt with NDTV.
Mission• “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
Vision• To build Indias finest business conglomerate by 2020• Supporting education of underprivileged children through Bharti Foundation
Performance till date• Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened.• It has managed to hold on to its leadership position• Has coped well with regulatory changes.• Continues to attract and delight customers.
References• Telecommunication Services, Indian Industry: A Monthly Review, CMIE – November 2010, Analyst Report – Bharti Airtel• Telecommunication Sector Report – March 2010, CRISIL• Capitaline Database http:// capitaline.com• AIRTEL WEB PAGE www.airtel.in