Social networking in library and information services marketing
SOCIAL NETWORKING IN LIBRARY ANDINFORMATION SERVICES MARKETING JYOTHI N BANGALORE UNIVERSITY
What is social network? Way the 21st century communicates. Online communities of people who typically share a common interest or activity. provides the interaction through >blog, e- mail, instant messaging, news feed. It’s a process of relationship building among the people who have a common interest. Examples: facebook, orkut, twitter, LinkedIn….etc
Features Of social netwoks Ability to create groups that share common interests. Allows the all categories of users to exchange information, opportunities, ideas and new knowledge about their field of interest. Being used by students, professionals, teachers as comm.., tool. Offers a unique opportunity for highly targeted marketing.
Types Of Social Networks2 types Internal- within organization. External-like facebook, MySpace, ibibo, twitter.
Use of social networking by libraries and information center Used as a tool to communicate with potential users. Extend the library services to individual users. Act as a powerful magnet in attracting the users. Through the marketing, push out the library services and demonstrate their benefits. Information provision and Promoting and making available creative work. Knowledge of various internet technologies is imp for library staff and information officers.
Social networking usage in marketing activitiesIt’s a component of various activities: Amplifying the word-of-mouth marketing Market research General marketing Idea generation and new product development Co-innovation Customer service Public relation Employee communication Reputation management
Benefits of social networking in marketing The benefits of Marketing via social networking are numerous and largely gained at very low cost. Through the social networks you can: Increase product & brand awareness Increase the web traffic Increase search engine optimization Increase customer loyalty Increase the success of new product launches
Why libraries should be on social networks/media Communication Feedback-positive/negative Advertising Better understanding of user
Useful social networking tools MySpace - student based SNS Facebook -student based SNS LinkedIn - professional network Twitter - micro blogging Blog sites -for creating blogs Orkut- student based SNS Way2sms,160by2,ibibo - instant messaging
Social networking sites and Digital referenceCan be provided outside the walls of the library. SMS Chat reference Instant messaging E-mail reference
Conclusion: Marketing via SNS is powerful force in shaping public the opinion on virtually every aspect of commerce. They are important in consumer purchase decisions. Is a trusted source of information. Social networking represents future of online activity.