SOCIAL NETWORKING IN     LIBRARY ANDINFORMATION SERVICES      MARKETING                       JYOTHI N           BANGALORE...
What is social network? Way the 21st century communicates. Online communities of people who typically share a  common in...
Features Of social netwoks Ability to create groups that share common interests. Allows the all categories of users to e...
Types Of Social Networks2 types Internal- within organization. External-like facebook, MySpace, ibibo, twitter.
Use of social networking by libraries        and information center Used as a tool to communicate with potential users. ...
Social networking usage in marketing                 activitiesIt’s a component of various activities: Amplifying the wor...
Benefits of social networking in                 marketing  The benefits of Marketing via social networking are  numerous ...
Why libraries should be on social                networks/media Communication Feedback-positive/negative Advertising B...
Useful social networking tools MySpace - student based SNS Facebook -student based SNS LinkedIn - professional network...
Social networking sites and Digital referenceCan be provided outside the walls of the library. SMS Chat reference Insta...
Conclusion: Marketing via SNS is powerful force in shaping  public the opinion on virtually every aspect of  commerce. T...
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Social networking in library and information services marketing

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Transcript of "Social networking in library and information services marketing"

  1. 1. SOCIAL NETWORKING IN LIBRARY ANDINFORMATION SERVICES MARKETING JYOTHI N BANGALORE UNIVERSITY
  2. 2. What is social network? Way the 21st century communicates. Online communities of people who typically share a common interest or activity. provides the interaction through >blog, e- mail, instant messaging, news feed. It’s a process of relationship building among the people who have a common interest. Examples: facebook, orkut, twitter, LinkedIn….etc
  3. 3. Features Of social netwoks Ability to create groups that share common interests. Allows the all categories of users to exchange information, opportunities, ideas and new knowledge about their field of interest. Being used by students, professionals, teachers as comm.., tool. Offers a unique opportunity for highly targeted marketing.
  4. 4. Types Of Social Networks2 types Internal- within organization. External-like facebook, MySpace, ibibo, twitter.
  5. 5. Use of social networking by libraries and information center Used as a tool to communicate with potential users. Extend the library services to individual users. Act as a powerful magnet in attracting the users. Through the marketing, push out the library services and demonstrate their benefits. Information provision and Promoting and making available creative work. Knowledge of various internet technologies is imp for library staff and information officers.
  6. 6. Social networking usage in marketing activitiesIt’s a component of various activities: Amplifying the word-of-mouth marketing Market research General marketing Idea generation and new product development Co-innovation Customer service Public relation Employee communication Reputation management
  7. 7. Benefits of social networking in marketing The benefits of Marketing via social networking are numerous and largely gained at very low cost. Through the social networks you can: Increase product & brand awareness Increase the web traffic Increase search engine optimization Increase customer loyalty Increase the success of new product launches
  8. 8. Why libraries should be on social networks/media Communication Feedback-positive/negative Advertising Better understanding of user
  9. 9. Useful social networking tools MySpace - student based SNS Facebook -student based SNS LinkedIn - professional network Twitter - micro blogging Blog sites -for creating blogs Orkut- student based SNS Way2sms,160by2,ibibo - instant messaging
  10. 10. Social networking sites and Digital referenceCan be provided outside the walls of the library. SMS Chat reference Instant messaging E-mail reference
  11. 11. Conclusion: Marketing via SNS is powerful force in shaping public the opinion on virtually every aspect of commerce. They are important in consumer purchase decisions. Is a trusted source of information. Social networking represents future of online activity.

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